Bonnie Chui, contributor for Forbes, writes a thoughtful piece about how female entrepreneurs are going global and that new policy attention may close the gap. At wegg®, we are closing that gap — whether there is new policy attention or not.
We not only serve women entrepreneurs by educating them on how to go global, we are women entrepreneurs, and through our educational efforts, we continue to energize economies worldwide.
Further, based on my experience running a successful global business and serving as a consultant to countless global women business owners, my observations indicate that women entrepreneurs must condition themselves to be risk oriented, innovative, and proactive (RIP) in order to achieve any reasonable level of success in the export marketplace.
Like everyone else, they must also achieve five things before venturing out beyond borders:
- Becoming ready mentally, particularly emotionally
- Being ready operationally
- Having run a successful local business
- Knowing how to use the latest technology
- Having a business with export potential.
Also, in my view, a perceived lack of credibility is the number one barrier for women doing business globally. This perceived deficiency lack makes it difficult for women to access markets, market information, and establish relationships. If you don’t already have an influential person in your life who can tout your capabilities, find one and cultivate the relationship, or just reach out to wegg.
Most of the above referenced facts are covered in my Exporting: The Definitive Guide to Selling Abroad Profitably, Chapter 27, “Women Business Owners: Engine of Global Growth.”
Let’s face it, women launch businesses for the same reasons men do — to build wealth, to capitalize on their ideas and to be their own bosses.
Oftentimes you must learn about starting a business and taking it global the hard way — by doing it — and getting assistance from programs such as wegg’s helps enormously.
Female entrepreneurs are the engine of global growth and with appropriate support, will conquer the world. Just you watch.
wegg® keeps energizing women entrepreneurs the world over. We can help you build confidence, find great resources and show you the steps you can take to go global. Join us for our FREE wegginar® on 11/7 with Cristina Bandal. You can find all of the details, and register for the event, here.
