What to Keep in Mind when Becoming an Entrepreneur
“Everyone has oceans to fly. Is it reckless? Maybe. But what do dreams know of boundaries?”
-Amelia Earhart
The entrepreneur bug finds those that know the world needs their idea. Even the most enterprising, resilient, and diligent entrepreneurs can become overwhelmed by the effort starting a business requires. But when you see that the world is in need of your product, service, or vision, you cannot deny that. Starting a business is most typically a one-woman show, so keeping some key principles in mind to serve as your personal mantras can help sustain your motivation and perseverance.
In last week’s Forbes writeup from Melissa Houston, “What No One Tells You About Starting A Business (But Should),” she dives into how marketing, sales, and money management are the evergreen tenets that keep you and your startup afloat. Marketing, or spreading the word about yourself, is an ongoing need and challenge for many. While this seems daunting, Houston breaks down how to go about this in a way that is accessible and digestible,
“You also don’t need a huge budget to market effectively. Leverage low-cost, high impact strategies like social media, helpful content, and email newsletters, you’ll quickly build visibility and trust with your community. The key is to stay consistent, showing up before you feel ready, and enjoy the process. Build a community around your brand and offer.”
Once you have established a following and gotten enough relevant attention, here comes the sales process. Houston muses, “The word sales can feel uncomfortable and sleazy for many. We’ve been conditioned to believe that selling is pushing and manipulative. But the reality is that if you believe in what you offer and know it can help someone, then not selling is doing them a disservice.” The market needs you, and now is your chance to show why.
Lastly, how do you keep a good thing going? Managing your financial success! A strong start can happen for many entrepreneurs, but long-term success is what separates time-tested businesses from the rest. Houston explains the importance of this type of planning:
“If you want to build a business that lasts, financial literacy is not an option. It can feel intimidating or unfamiliar to learn financial management, but it’s essential to the success of your business. You must understand where your money is coming from, where it goes, and how much you have left after you pay your expenses.”
wegg® is here to support you at any and every stage of the entrepreneurship life cycle. Whether you have a brand new idea or a time-trusted company read to set sails for the global sea, we got your back.
