This week will usher in Asian American, Native Hawaiian, and Pacific Islander (AANHPI) Heritage Month 2025!
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Happy May and more importantly Happy Asian American and Pacific Islander Heritage Month to our wegg® community and beyond! This annual time of acknowledgment and celebration of AAPI people worldwide, and in our case, AAPI women entrepreneurs, is an important and meaningful opportunity to spotlight their experiences and contributions in society.
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After making a promise to consumers in June 2020 that they would create a line of Black and Brown bandages to serve the diversity of our world, BAND-AID® has finally launched this line. In their announcement, BAND-AID explained,
“We are committed to launching a range of bandages in light,
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“Sometimes in pioneering your footsteps are going to be the only ones on the mountains. It doesn’t mean that it’s the wrong thing to do. It just means that it’s unchartered territory.”
-Mimi Dixon, manager of brand equity and activation at Crayola
Last year,
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