Female Entrepreneurs Outnumber Male Entrepreneurs in Brazil

Out of all entrepreneurs in Brazil, 53% are women and 47% are men.  They have the most entrepreneurs among the G-20 nations after China. One of the country’s big challenges is to get more companies aiming to export.

According to the Global Entrepreneurship Monitor (GEM) Brazil study:

15.3% of the country’s population have their own business, a rate second only to China’s.

What’s also noteworthy in the study is this:

Start-up enterprises have gone from 2.93% of the total in 2008 to 5.78% in 2009, of which 4.3% are enterprises out of opportunity.

When it comes to foreign trade:

89.5% of Brazilian entrepreneurs claimed that they do not plan on exporting. Paulo Okamoto, president of the Sebrae (English here), considers that this is not a good scenario for the country and claims that action is needed for Brazilian companies to internationalize themselves.

“It is desirable for Brazil to have more companies aiming to export. For such, we need to foster innovation and we need more sophisticated, higher quality products. The Sebrae is also developing programs in order to provide ongoing support to exporting companies.

According to Okamoto, there are now roughly 15,000 small businesses that already export, and the goal for 2010 is to increase that figure by 10%.

For the first time in a decade in which the GEM survey is conducted in Brazil, the number of women has exceeded the rate of male entrepreneurs. And here’s a good case study of a young woman entrepreneur, without any international experience, exporting her concept to the U.S.A.

Businesswoman Vanessa Carmona, currently 36 years old, established her business at age 23. With lots of creativity and work, Vanessa and her partner Flávia Almeida, then aged 32, opened the Mulata Brasil beachwear store, and turned a start-up capital of 5,000 Brazilian reals (US$ 2,800) into revenues currently exceeding 1.4 million reals (US$ 796,000).

The brand, which started out in a small 57-square-metre house, now has two shops in a wealthy area of São Paulo. Despite never having exported, it should open its first unit abroad in the first half of 2010, in Miami, United States.

Read the entire article here.

Photo credit:  Mulata Brasil as mentioned above; this is one of entrepreneur Vanessa Carmona’s swimsuit styles at her company!

Posted by:  Laurel Delaney

6 Responses to “Female Entrepreneurs Outnumber Male Entrepreneurs in Brazil”

  1. 1 sonia quiroga thomas December 18, 2010 at 3:53 AM


    I am Sonia, International Business Consultant. I am writing you today representing one of my many clients: The WIN (Women Information’s Network).

    On International Women’s Day, March 8, 2011, there will be a global celebration of women ~ the largest gathering of women in the history of the world! And we invite you to participate with the women in your country. We are looking for women who would like to donate 10 hours in the next 3 months in trade of free publicity. Here is the link: http://internationalwomensday.org/brazil everything that you see that is happening in USA, we need to do it and build it in Brazil and we need your help!!

    We are also invite you to become a show host for free http://thewinonline.com/shows-title and here are some of the international channels http://thewinonline.com/win-international and we are looking for women who are passionate in helping other women. Women that are looking for an international exposure, women that want to represent their countries and looking for a place to express themselves.

    Here are some of the benefits:

    WIN Show Host Benefits

    1. Free participation on a high-quality, massive platform that allows you to share your message with millions of women worldwide expanding you career by enlarging your audience!

    2. Step-by-step instructions and valuable tutorials, all available on The WIN website: http://www.theWINonline.com to support you as a “Show Host” – Please sign-in on The WIN first. This can be easily done and is FREE. Please check the upper-left-hand corner of our website and sign up! Once you are registered, you will be able to access instructions on how to create your show; click “Shows” then “Show Host Support” and “Show Host University.”

    3. Experts to cheerfully help and support you. They’ll answer your questions, offer suggestions, and support you as you develop your show and grow your audience.

    4. Personalized show page. When someone clicks on your show title on the WIN homepage, your show page will appear showing your bio, your show description, and episodes.

    5. Technical support from excellent WIN engineers.

    6. A link to your personal/business website(s). (SEO rankings)

    7. The ability to put your WIN show anywhere on the Internet ~ we’re not exclusive with your show. However, when you use your WIN show on other places you must link back to The WIN and retain the show exactly as it was created for WIN, with the intro/outro music, show introductions, and sponsor info intact.

    8. Superb, comprehensive marketing campaigns to bring audiences to The Women’s Information Network, to your WIN Channel, and to your show. These campaigns include social media marketing, search engine optimization, and more. The WIN does all of the marketing for you!

    9. Aggressive online and offline public relations and media campaigns to grow our audiences.

    10. Exciting conferences and events around the world. This includes the 100th Anniversary of International Women’s Day! It will be the largest gathering of women in the history of the world! See http://www.InternationalWomensDay.org

    11. Membership in the massive WIN Global Community ~ individuals dedicated to the common purpose of strengthening women and families worldwide.

    12. The opportunity to sell your products/services in The WIN Store with an 80/20 split – 80% goes to you!

    13. Automatic Membership in The WINNER’S CIRCLE ~ a $19.95/month value! This includes exclusive trainings once a month with WIN Show Hosts and other experts: valuable, real-time online personal and business development coaching/networking sessions.

    14. You can support the mission of The Women’s Information Network “to strengthen women and families worldwide.” We are women helping women.

    If you would like to know more, please indicate day and time that we can chat on SKYPE before December 28th or send me an email with your questions.


    Sonia Q. Thomas

    connecting markets & people

    Cell. (801) 318-0356



  2. 2 Ekaterina Petrenko May 16, 2011 at 11:51 AM

    Dear Mrs. Vanessa Carmona,
    My name is Vadim Lobov. I have the honour to represent Sinerghia International Business School. It is the oldest business school in Russia attended by both Russian and international students. Our Business School has campuses in London and Brazil. We work with prestigious academic partners from Italy, USA, United Kingdom, and China. The educational programmes offered by Sinerghia International Business School are designed to prepare managers and entrepreneurs who are able to work in the competitive environment of the global market.
    On behalf of Sinerghia International Business School I have a great pleasure to invite you to participate in the Seliger Annual Youth Innovation Forum as an expert speaker at the workshop organised for young Russian entrepreneurs. The Forum will take place on July 1-9. We expect attendance of 300 successful young entrepreneurs and 4000 innovators, who will present their start-up projects in politics, economy, information technologies, and business. It is my firm belief that your participation in the Forum will be of mutual benefit. It will help young entrepreneurs to understand the rules of “business game” and adapt their projects to the requirements of foreign investors while you, as an investor, might be interested in potential new business ideas presented. In addition, the Forum is a perfect opportunity to meet the elite of Russian students and offer most outstanding ones an internship or a job in your company. The organisers and sponsors of the Forum are private companies and investors, state corporations and venture funds which give a high appraisal of intellectual and creative potential of young people in Russia: Vnesheconombank, Russian Venture Company, ROSNANO, Intel, Russian Railways, Mercedes-Benz RUS, Schneider Electric and many others.
    I truly hope that you will join us at the Seliger 2011 Innovation Forum. We will choose a day of the workshop which will be most convenient for you and discuss the conditions of collaboration. Should you have any questions, please do not hesitate to contact our project coordinator Ekaterina Petrenko: epetrenko@mfpa.ru, tel. +7 (925) 204-61-74. We can also provide you with additional information on Sinerghia International Business School and the Seliger 2011 Innovation Forum, if necessary.

    Vadim Lobov
    Rector of Sinerghia International Business School

  3. 3 Kestalkayden July 29, 2013 at 11:45 AM

    Touche. Outstanding arguments. Keep up the great effort.

  1. 1 Women 2.0 - Founding Startups » Never Been a Better Time for Women Entrepreneurs Trackback on May 9, 2011 at 1:05 PM
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