Posts Tagged 'Laurel J. Delaney'

Women Entrepreneurs, the Global Market Needs You

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According to the Small Business and Entrepreneurship Council, In 2016, 97% of all exporters in the U.S. were small and medium-sized companies. The other statistic from this study that can’t be ignored is that only 12% of businesses that export are owned by women. Why are more women not accessing the vast world that is global business?

In Devishobha Chandramouli’s recent Entrepreneur article, “6 Global Trends Reveal How Women Are Redefining Entrepreneurship,” she reports the ways in which women entrepreneurs are critical to the global market. Within Chandramouli’s findings, WEGG founder, Laurel Delaney, reports on why women are often absent from business at a global level:

“Even in a developed economy, women business owners are less likely to explore and expand their products or services because they think they can’t do it, or that they don’t have access to the right training, education, advisory networks, mentorships and community programs. This perceived deficiency makes it difficult for women to access markets, conduct marketing and establish relationships.”

If women do not believe they are capable of global success, they will not achieve it. The secret is, that women are not only capable of global business, but are also exponentially beneficial to their communities when they have it. Chandramouli notes,

“As globalization is breaking down the barriers that limited businesses by cultures, gender and geography, many partnership and trade agreements have been developed in an attempt to encourage global economic activity among women. Women are known to give back about 90 percent of their earnings to the health and education of their communities and families, contributing to development directly, so it’s easy to see why it is critical.”

Women entrepreneurs, the global market needs you.

You can read Chandramouli’s article here, to learn more about how women have the ability to transform global business, for the better, from within.

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Why go global?  How do you start?  Where can you find customers?  How do you get paid?  Find out these answers and learn other best-kept secrets to expanding a business globally. 

JOIN us for our first weggchat™ (#weggchat) Wednesday, August 8 from 11:00 a.m. — 12:00 p.m. (noon) Central time on Take Your Business Global! and facilitated by Laurel Delaney, President of WEGG and founder of GlobeTrade.com.  Laurel will field questions and add insights on how to take a business global.  Small business owners can join the conversation by using the hashtag #weggchat to chime in with questions and answers.

Event is free of charge but you must use tchat.io or twubs.com to follow the conversation using the hashtag #weggchat.  See you there!
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Getting Started in Exporting. Are You Ready?

ShipmentsReadyForExport

Reminder – please join me at a webinar I am giving this Thursday, September 18th at 12 p.m. ET/9 a.m. PT (plan on about an hour for the webinar). Here are the six things I will cover:

1.  Why this is the best and easiest time ever to export!
2.  What you need to do to get your business export ready
3.  How to craft a back-of-the napkin export business plan
4.  How to create a social media and networking presence
5.  How to market your business worldwide
6.  How to use e-commerce sites as stepping-stones to export success

To learn more and to register, visit:  Export NOW 110:  Getting Started in Exporting.  Are You Ready? – Women Impacting Public Policy
(http://www.wipp.org/events/event_details.asp?id=454554)

I look forward to connecting with you on Thursday!  Please share with anyone you think might benefit from the webinar – thanks!

Related post:  Please Join Laurel Delaney For An Export Webinar (9/18/14)

Photo Credit: Lance Cunningham

Posted by: Laurel J. Delaney

Resources for Women Who Export

ContainerShipWomenWhoExport

Women business owners face unique challenges as they look to exporting.   But let me share a tip with you on how to overcome those challenges.

In early 2012, the State Department asked me to write an article about women energizing world economies. In it, I talk about my experience in starting and running a global business, Globetrade.com, and serving as a consultant to countless global women business owners. My key point: In order to gain self-confidence and overcome social attitudes, women need to network continuously, support each other, look for role models, update their knowledge and skills, and have a clear vision of what they wish to accomplish.

Based on my experience, there are five things that are important before you venture out in the world to do business internationally.  I cover a few of them below along with offering a bunch of resources for women business owners and entrepreneurs alike who export.

Read:  Laurel Delaney:  Resources for Women Business Owners Who Export – The Story Exchange

Photo Credit: Lance Cunningham

Posted by: Laurel Delaney

Beijing, Tianjin and Heibei Province Women Entrepreneurs Collaborate

WomenOfChina

Women entrepreneurs in Beijing, Tianjin and Hebei Province are willing and able to actively participate in a new type of collaboration.   The three associations of women entrepreneurs sought to implement the Beijing, Tianjin and Heibei Province collaborative development strategy, a joint initiative of the three women entrepreneurs, and signed the “Women Entrepreneurs Association of Beijing, Tianjin and Hebei letters of intent” Agreement.

The move aims to combine the three regions’ women entrepreneurs respectively with the advantages of modern industrial division, to build an efficient communications platform for member companies to strengthen economic exchanges and cooperation and to promote resource integration and industrial docking. It also encourages women to participate in social welfare undertakings, to assume social responsibility, and jointly promote development.

Read the entire article:  Female Entrepreneurs to Participate in Regional Cooperation – All China Women’s Federation

Related:  Women of China – All China Women’s Federation

Photo Credit: Kam™

Posted by:  Laurel Delaney

Join Laurel Delaney For An Export Webinar (9/18/14)

TheWhiteHouse

Plan in advance and register to participate in Laurel Delaney’s export webinar taking place on September 18, 2014 at 12 p.m. ET/9:00 a.m. PT.  The webinar is hosted by Women Impacting Public Policy (WIPP).  WIPP is on the forefront of giving women-owned small businesses the tools and access necessary to be a part of the ever-expanding global economy.  Some facts from the SBA Office of Advocacy’s recent report, Small Business Profiles for the States and Territories:

There are a growing number of small businesses exporting each year, and the data shows that a total of 304,867 companies exported goods from the United States in 2012. Of these, 297,995 or 99.7% were small firms; and they generated about a third (or 33%) of the nation’s total known export value.

Learn more and register for the webinar (it’s free):  Exporting:  A Promise of Growth; Part 1 of 3:  Getting Started in Exporting — Are You Ready? 

Note from Laurel:  I look forward to connecting with you on September 18th!

Photo Credit: Loco Steve

Posted by:  Laurel Delaney

 

Video-Blogging: Talk to the World Through Your Business

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Jaeny Baik (www.jaenybaik.com)

Today we are featuring a practical article from former TV host Jaeny Baik on 10 tips for creating compelling video blogging for your business.  Video-blogging is a great global marketing tool for websites because people the world over have a voracious appetite for videos. Here’s a glimpse of Jaeny’s first tip:

1. Keep it simple. You don’t need fancy equipment — your smartphone will do. For brief video blogs, you can record on your smartphone — get an adapter to put it on a tripod so you can have both hands free. While you can record sound without an external mic if you’re within arm’s length, you could add a microphone that works with your smartphone. And you can use iMovie or YouTube’s editing or other basic editing software on your smartphone to make quick edits and post to your YouTube channel.

If you do not have video-blogging in place for your business, you better get on it:

But entrepreneurs and small businesses lacking the resources to commission professional videos risk being left behind in a trend that, according to Cisco, is projected to see video comprise more than two-thirds of all global mobile data traffic by 2018. – Source:  “Entrepreneurs learn to create videos a must-have for website marketing

Read more:  10 Tips for Video Blogging for Your Business

Photo courtesy:  Jaeny Baik (be sure to visit her website)

Posted by:  Laurel Delaney

 

Only Today: Celebrate International Women’s Day With a Special Savings On My New Book

ExportBookbyLaurelDelaney

To celebrate International Women’s Day, enjoy a special savings (40% off!) on my new book, “Exporting:  The Definitive Guide to Selling Abroad Profitably” and on other books from female authors.  The digital version on “Exporting” is normally $24.99 and you can get it only for today (3/9/14)  at $14.99!  Better hurry.

Exporting equips you with the knowledge you need to market, sell, and fulfill orders internationally, taking full advantage of the Internet and the opportunities it creates. It also imparts a can-do spirit on exporting, leading to greater revenues, stability, and profitability for your business.

I guarantee “Exporting” will help you establish an exporting business or take your existing business to the next level of growth.  It’s also useful for students who aspire to start a global business and for entrepreneurs who want to take their company’s products and services international.

Use promo code 8MAR14 by 03/09/14.

Go here to order:  Apress – “Exporting” book

Let’s continue to create an environment where women can learn, grow and achieve success!  It’s the only route to uplifting our world.

Photo courtesy:  Apress 2013

Posted by :  Laurel Delaney

Start Thinking About How to Use a Mobile App to Grow Your Business

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Apps help you grow a business.

The use of mobile phones is used for a whole lot of purposes including internet surfing and online buying and selling. Over the last few years the striking development in communication technology has made it possible for each and everyone to make use of mobile phones.  Are you?

The competitive market has made it absolutely important for even the small and medium scale business organizations to make the best possible use of the latest technology in order to stay afloat in the market. This is where mobile app companies gain more importance. These companies have made it possible for even the small scale business organizations with a little capital to gain a global exposure.

As I say in my new book, Exporting:  The Definitive Guide to Selling Abroad Profitably, apps provide connectivity power and global reach.  (If you bought the book, and I’m hoping you have, refer to chapter 9, “The Mobile World at Work” where I discuss mobile commerce and computing, apps, and cloud computing.  All of these allow you to continue to build your brand, find and service new customers, engage and deepen your user base relationships, and grow revenues and profitability through exports.)

Read the entire article here.

Photo courtesy:  Sean MacEntee

Posted by:  Laurel Delaney


WEGG Mission

Our mission is to educate, inspire and nurture women business owners and entrepreneurs worldwide on how to go global so they can run healthier businesses and create a new future for themselves, their families and their community.


Women Entrepreneurs GROW Global is a 501(c)3 nonprofit organization. EIN/Tax ID #47-2956522.

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