Look Out Oprah, Here Comes Yang Lan
One of China’s biggest celebrities, T.V. host Yang Lan (pictured and her reality show is New Girl in the Office), wants to become the Oprah of China. Think she can do it?
Yang has created new programming for TV — including one of the first shows targeting women — and set up sites on the burgeoning Chinese-language Web. She has bought print publications; she sells credit cards; she’s even hawking a co-branded jewelry line with Celine Dion. She and her husband, Bruno Wu, are one of China’s richest couples; Forbes has estimated their wealth at about $300 million. All of which has led the foreign press — and her own handlers — to rarely miss an opportunity to call her the Oprah of China.
Read her story about fame and ambition: “A Star in the East” — Fast Company Magazine
Posted by: Laurel Delaney