Archive for the 'global branding' Category

Welcome WELA

Kenyanwoman

The Women Entrepreneurship and Leadership for Africa (WELA) in Kenya aims to empower female executives in the small and medium enterprise (SME) segment. Kenyan female entrepreneurs will benefit from a mentorship program recently launched by industry lobbyists  and world renowned business think tanks.

For all Kenyan women entrepreneurs, this is a good way to rebrand your business, explore new markets and forge strategic relationships in order to grow.

Read more:  Kenya launches program to empower female entrepreneurs 

Photo courtesy:  Flickr

(Have a minute?  Please vote for my new “Exporting” book, which has been nominated for the Small Business Book Award in Technology!  Click on the box below and then click VOTE.  Thanks so much in advance.)

Posted by:  Laurel Delaney

The World’s Most Glamorous Couple

VictoriaAndDavidBeckham

According to the London Evening Standard, the world’s most glamorous couple is David and Victoria Beckham (as shown).  Not only are they considered the golden couple (it can’t hurt that they are pretty good looking too!) but everything they do seems to turn to gold as well:

The former Spice Girl and her husband generate almost £100,000, 365 days a year. They are already one of the wealthiest celebrity couples in the UK, with a fortune estimated at £190m. Next year, with the arrival of the first Victoria Beckham store, on Mayfair’s Dover Street, that’s tipped to soar to £300m. So how has the Beckham Supremacy been achieved?

Read the entire article here.  From Spice Girl to a global fashion powerhouse, Victoria Beckham is making her mark in the world.

Photo courtesy:  friskytuna

Posted by:  Laurel Delaney

Take a Peek at Oprah’s OWN Global Network

Oprah’s OWN — Oprah Winfrey Network — is more than a television network, it’s a 24/7 cable network of people just like you, me or anyone else on this planet who is interested in self-discovery.  OWN is designed to bring more better into your worldly life.  Launch date is set for 1/1/11.

Check it out here.

Illustration credit here.

Posted by:  Laurel Delaney

How a Small-Town Indiana Girl Made Burberry a Global Success Story

With her no-nonsense Midwestern (a Ball State University graduate) sensibility, American businesswoman Angela Ahrendts (pictured above) has brought the U.S. $2 billion iconic fashion label Burberry to the top of its global game in just four short years.

Read about how she is propelling the company into the digital age (shouldn’t we all?) without comprising the brand’s soul or her own.

Earning Her Stripes by Nancy Bass

Photography credit:  Frederike Helwig

Related story: Off the Catwalk, Burberry Gets a Makeover

Posted by: Laurel Delaney

Look Out Oprah, Here Comes Yang Lan

One of China’s biggest celebrities, T.V. host Yang Lan (pictured and her reality show is New Girl in the Office), wants to become the Oprah of China.  Think she can do it?

Yang has created new programming for TV — including one of the first shows targeting women — and set up sites on the burgeoning Chinese-language Web. She has bought print publications; she sells credit cards; she’s even hawking a co-branded jewelry line with Celine Dion. She and her husband, Bruno Wu, are one of China’s richest couples; Forbes has estimated their wealth at about $300 million. All of which has led the foreign press — and her own handlers — to rarely miss an opportunity to call her the Oprah of China.

Read her story about fame and ambition:  “A Star in the East” — Fast Company Magazine

Posted by:  Laurel Delaney

Girl Band With Global Impact

The Runaways (including guitarist Joan Jett pictured at left) were the first girl rock group to make a global impact.  Under-age, under-dressed, rebellious and over-the-top, their story is now a movie (in case you get impatient with the first link, go here).

A review of a performance back in 1976:

“Runaways brought the house down with some hot, hard, bitching rock and roll, the fact that they are young and extremely horny teenage females was a bonus” – words which might have earned him some censure in today’s changed social climate.

And discover how fans worldwide took a fancy to the group nearly instantaneously:

Japan took to The Runaways to such an extent that, astonishingly, they were the fourth most popular overseas act in the country, behind Abba, Kiss and Led Zeppelin. During a Japanese tour in the summer of 1977, promoting their Queens of Noise album, Jackie Fox quit, Joan Jett taking on her bass-playing duties for the remaining dates until Vicki Blue took over. When Cherie Currie walked out at the end of the shows, Jett took on the lead vocalist mantle. The next year The Runaways split with both Kim Fowley and Mercury Records, and then themselves split up, playing their final date on New Year’s Eve 1978.

Read more about this incredible story here.  And learn more about the new movie here.

Does your business rock the world as hard as the Runaways?

Posted by:  Laurel Delaney

Photo:  Members of the 1970s female rock group The Runaways (from left), Joan Jett, Sandy West, Cherie Currie, Vicki Blue and Lita Ford in 1977.

Take Your E-Commerce Brand to International Success

No matter how fantastic your service or product offering, if it doesn’t resonate with the locals it may as well not exist.  Here are ten tips to take your e-commerce brand to international success.

1. Strategy and planning

2. Think about the platform

3. Localisation

4. Merchandising and content

5. SEO

6. Marketing

7. Fulfilment

8. Checkout and transaction processing

9. Legal and regulatory issues

10. Resourcing

Read the entire article here.

Posted by:  Laurel Delaney


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