Laura Fox, former director of marketing and customer service at the U.S. Small Business Administration, shares her advice on how to take your business global. She currently runs marketing consultancy start-up: Laura Fox Marketing Solutions.
A quick snippet of advantages to exporting:
- “Made in the USA” still is a powerful message.
- Lower costs for transportation and communications make exporting more cost effective.
- Exporting allows you to stabilize seasonal markets and sales fluctuations.
- Exporting allows you to diversify your sources of customers and revenues.
Read the entire article here.
Illustration credit: Enterprising Women Magazine
Posted by: Laurel Delaney