Our good friend and colleague, Barbara Kasoff, President, CEO and co-founder of Women Impacting Public Policy (WIPP) wrote the following article for the recent edition of Enterprising Women. In it, she explains why exporting is important for women-owned businesses.
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This article is part of the eJournal USA issue “Enterprising Women, Thriving Societies.” I was asked by the U.S. Department of State to write the lead article, “Women Entrepreneurs Energize Economies.”
Women-owned companies are rising the fastest in the world’s emerging economies — particularly in Brazil,
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Laura Fox, former director of marketing and customer service at the U.S. Small Business Administration, shares her advice on how to take your business global. She currently runs marketing consultancy start-up: Laura Fox Marketing Solutions.
A quick snippet of advantages to exporting:
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Even in down economies there are opportunities to expand a business. It is crucial to always be looking for different ways and places to grow a business. You may find that as a woman you have certain advantages. The key advantage you can give yourself, is the knowledge of the location, customs and cultures.