Firms doing business in multilingual societies need to decide what languages to use for communications, product packaging and advertising. Rule of thumb: Go for the simplest of words, express one idea in each sentence and avoid culture-specific references (e.g., he sings like Frank Sinatra).
Below we’ve created a humorous list of gaffes from around the world. Have a laugh or two but remember: The importance of understanding the language of a country cannot be overestimated!
Illustration credit here.
Posted by: Laurel Delaney