According to web language and globalization expert John Yunker, “we share this world with 7.4 billion other people across more than 200 countries speaking more than 6,000 languages.” In his, “If the world were 100 people,”
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Firms doing business in multilingual societies need to decide what languages to use for communications, product packaging and advertising. Rule of thumb: Go for the simplest of words, express one idea in each sentence and avoid culture-specific references (e.g., he sings like Frank Sinatra).
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