w = wegg®
J = Jill Kushner Bishop, Ph.D.
w: Morning Jill! Thank you for joining us for today’s weggchat®. We are excited to host you. Tell us about yourself. How did you get into the field of translation?
J: I’ve always been drawn to language and culture,
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Akorbi’s CEO, Claudia Mirza, speaks on behalf of her company, the services offered and her passion for the translation industry.
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Note: Don’t miss our next WEGGinar™ 8/2/17 on “How Two Savvy Moms Started a Bed Business and Took It Global,”
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On our last WEGG webinar, “Reach Multilingual Markets: Creating Content, Developing Effective Partnerships, and Utilizing Translation Technology,” and presented by Jen Murphy, Director of Marketing for Eriksen Translations Inc. (pictured below), attendees asked a lot of great questions.
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Firms doing business in multilingual societies need to decide what languages to use for communications, product packaging and advertising. Rule of thumb: Go for the simplest of words, express one idea in each sentence and avoid culture-specific references (e.g., he sings like Frank Sinatra).
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WEGG contributor and founder/executive editor of Small Business Trends, Anita Campbell (pictured), writes an eloquent piece on how to prepare your business to go global. In addition, she covers how to ready your website for international business.
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