Before entering international markets, many small business owners focus primarily on their domestic market. Usually, initial international marketing begins with unsolicited inquiries from foreign customers online via email, website, blog or posting on a Facebook Page. In the following article that I authored for American Express’s The Knowledge Center, you will learn how to determine if your business is ready for international expansion and how to identify international opportunities by utilizing online resources.
Read the entire article: Are You Ready for International Expansion
Photo courtesy: BDO
Posted by: Laurel Delaney