According to the report The Middle Market Power Index: Economic Might of Middle Market Firms, “Exporting is also increasingly important to middle market firms. While only 6.9% of middle market firms currently export, this number has grown steadily in recent years.
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Before entering international markets, many small business owners focus primarily on their domestic market. Usually, initial international marketing begins with unsolicited inquiries from foreign customers online via email, website, blog or posting on a Facebook Page. In the following article that I authored for American Express’s The Knowledge Center,
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