Archive for the 'How-to' Category

How a French Beauty Company Won Over Women Worldwide

L'Oreal

L’Oréal, considered the number one cosmetic company in the world, tributes its international success to an international marketing model based on skill, knowledge and an unshakeable reputation. How has L’Oréal created this image and reputation? How has the group won over women around the world?

Here’s a story of a French brand that became international and has added real value around the world.

A few quick key takeaways from the article that will help you as you grow your business internationally:

  1. Acquire leading brands to reinforce brand status.
  2. Develop a larger distribution chain than your competitors.
  3. Foster innovation focused brands.
  4. Invest in innovation to crack the Asian market.
  5. Adapt to specific cultural differences in the beauty market.
  6. Embody your image or brand as the expert in the industry.

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next_up_4jan_2017_wegginarNote: Don’t miss our next WEGG webinar 1/4/17 on “Laurel Delaney’s Global Trade Trends Report 2017,” and presented by Laurel Delaney, President of GlobeTrade.com, creator of The Global Small Business Blog, and President of Women Entrepreneurs GROW Global.  Register here: https://attendee.gotowebinar.com/register/4683006218535347459 Event is no charge but you must register in advance to attend.

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8 Tips From a Turkish Television Star

whitehouse

President Barack Obama with Baybars Altuntas.

What does a television star have to do with growing global?  Plenty and through an interview, I had a chance to bring it all out. First though, it started with having the perfect combination of collaborating on a book deal (“Planet Entrepreneur“), being a member of the same global entrepreneurial membership organization (World Entrepreneurship Forum) and wanting to stay in touch with an amazing human being:  Baybars Altuntas.

That’s how I pulled off interviewing Baybars (http://baybarsaltuntasnotes.com/about/), who in addition to being a Turkish star, is an global entrepreneur, best-selling author, angel investor, columnist, president of Deulcom International-Economist 100 Franchise Brand of Turkey-president of the Business Angels Association of Turkey, executive board member of the European Trade Association for Business Angels & Seed Funds (EBAN) and the World Entrepreneurship Forum’s ambassador to Turkey and the Balkan countries.

Here’s what came out of our discussion.  You’ll find eight tips for becoming a global entrepreneur.

Read the entire interview:  An Interview With Turkish Star, Global Entrepreneur and Best-Selling Author, Baybars Altuntas

Photo courtesy Baybars Altuntas

Posted by:  Laurel Delaney

Only Today: Celebrate International Women’s Day With a Special Savings On My New Book

ExportBookbyLaurelDelaney

To celebrate International Women’s Day, enjoy a special savings (40% off!) on my new book, “Exporting:  The Definitive Guide to Selling Abroad Profitably” and on other books from female authors.  The digital version on “Exporting” is normally $24.99 and you can get it only for today (3/9/14)  at $14.99!  Better hurry.

Exporting equips you with the knowledge you need to market, sell, and fulfill orders internationally, taking full advantage of the Internet and the opportunities it creates. It also imparts a can-do spirit on exporting, leading to greater revenues, stability, and profitability for your business.

I guarantee “Exporting” will help you establish an exporting business or take your existing business to the next level of growth.  It’s also useful for students who aspire to start a global business and for entrepreneurs who want to take their company’s products and services international.

Use promo code 8MAR14 by 03/09/14.

Go here to order:  Apress – “Exporting” book

Let’s continue to create an environment where women can learn, grow and achieve success!  It’s the only route to uplifting our world.

Photo courtesy:  Apress 2013

Posted by :  Laurel Delaney

Are You Ready for International Expansion?

InternationalExpansion

Before entering international markets, many small business owners focus primarily on their domestic market. Usually, initial international marketing begins with unsolicited inquiries from foreign customers online via email, website, blog or posting on a Facebook Page. In the following article that I authored for American Express’s The Knowledge Center, you will learn how to determine if your business is ready for international expansion and how to identify international opportunities by utilizing online resources.

Read the entire article:  Are You Ready for International Expansion

Photo courtesy:  BDO

Posted by:  Laurel Delaney

 

Get the Global Edge

One of the best online resources for learning about expanding a business internationally is globalEDGE™:  Your source for global business knowledge.

Created by the International Business Center at Michigan State University, globalEDGE™ is a knowledge web-portal that connects international business professionals worldwide to a wealth of information, insights, and learning resources on global business activities.

globalEDGE™ offers self assessment tools to identify your exporting potential, guided learning modules with case studies and narration and a comprehensive list of answers to frequently asked international business questions.

Visit:  globalEDGE

Posted by:  Laurel Delaney

How She Did It: Retail Success in Singapore

Visit: 77th Street

Posted by:  Laurel Delaney

Pricing Products For An Overseas Market

Here’s a look at criteria (10 considerations to be exact) for pricing your goods in the overseas market.  You can use parts of this analysis for determining pricing on service offerings as well.  Generating profits should be your primary goal.

How to Price Your Product Competitively For Import and Export Markets

Posted by:  Laurel Delaney

How to Manage a Global Enterprise

Posted by: Laurel Delaney


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