Evita Turquoise Robinson, founder of the group, Nomadness Travel Tribe, has more than 10,000 members from all over the globe. The distinctiveness of her group is that while it is open to travelers of all ethnicities, it is primarily African American, age 25 to 40, with 80 percent women. How did she build up such a following? Social media was the key to the group’s growth.
“There are so many social media outlets: Twitter, Periscope, Instagram. Instagram and Periscope- — the live-streaming app — allow anyone to follow along on our trips,” she [Evita] said. “If the Internet was a geographic location, Facebook would be the capital. It is where everyone is. If you can start someplace where everyone is and then push out from that point, you have the opportunity to do something special.”
Note: Don’t miss our next WEGG webinar 7/13 on “China Exports: Growing Brand Recognition Locally First,” and presented by expert Nicole àBeckett, President of Mercatura Global. Register here: https://attendee.gotowebinar.com/register/1045496295028407041. Event is no charge but you must register in advance to attend.
And one more thing! If you are based in Chicago, don’t miss a great LIVE event on July 13th where one of our past WEGG presenters, Louise Kern, will be discussing Saving Your #$%: Due Diligence in International Transactions. To find out more and to register, visit: http://calendar.itagc.org/docs/ITAGC_Calendar_8255.pdf (fee involved). Be sure to mention WEGG when you register to get your special discount.
Screenshot courtesy: Nomadness Travel Tribe