What a powerful, practical learning lesson: “Three Dumb Things Foreign Companies Do In China.”
1. Failing to localize your advertising.
2. Trying to be trendy.
3. Not making things big.
Chinese like things big.
…
What a powerful, practical learning lesson: “Three Dumb Things Foreign Companies Do In China.”
1. Failing to localize your advertising.
2. Trying to be trendy.
3. Not making things big.
Chinese like things big.
…
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