Archive for April, 2016

The Brazilian Fashion Brand Plural Is Ready for Exports

TheBrazilianFashionBrandPluralIsProperForExports

Fashion clothes by the brand Plural, considered contemporary, modern and unique, are worn by women in Saudi Arabia. The brand, which target women aged 25 to 60, has been exporting to the Maison BO-M boutique shop, in Riyadh, for around two years now, and sales are on the way up.

The last order placed by the multi-brand boutique was bigger than previous ones, according to Plural owner and cofounder Gláucia Fróes. The deal was closed during the Minas Trend fashion fair, held in Belo Horizonte in early April, but some details still need working out.

Fróes hopes to sell her clothes to other Arab countries as well, such as the United Arab Emirates because she gets better acceptance outside of Brazil.  Currently, in addition to Saudi Arabia, she sells her line to Australia, the United States, Portugal and Spain.

Learn more:  Brazilian brand dresses up Saudi women
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next_up_4May_2016_wegginarNote: Don’t miss our next WEGG webinar 5/4 on seven (7) ways to turn cross-cultural understanding into a competitive advantage and presented by expert Sophie Lechner. Register here: https://attendee.gotowebinar.com/register/1760398754302968579. Event is no charge but you must register in advance to attend.

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How to Add $12 Trillion to Global Growth. Advance Women.

HowtoAdd$12TrilliontoGlobalGrowth

The folks at McKinsey & Company have the global growth thing figured out.  A McKinsey Global Institute (MGI) report (September 2015), The power of parity: How advancing women’s equality can add $12 trillion to global growth, finds that $12 trillion could be added to global GDP by 2025 by advancing women’s equality. All sectors — public, private, and social sectors — need to act to close gender gaps in work and society.

Gender inequality is not only a pressing moral and social issue but also a critical economic challenge. If women—who account for half the world’s working-age population—do not achieve their full economic potential, the global economy will suffer.

Read more:  How advancing women’s equality can add $12 trillion to global growth

Read the report:  The power of parity: How advancing women’s equality can add $12 trillion to global growth

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next_up_4May_2016_wegginarNote: Don’t miss our next WEGG webinar 5/4 on seven (7) ways to turn cross-cultural understanding into a competitive advantage and presented by expert Sophie Lechner. Register here: https://attendee.gotowebinar.com/register/1760398754302968579. Event is no charge but you must register in advance to attend.

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Pack It, Sell It, and Go Global!

PackItSellItGoGlobal

We love meeting up with new WEGG fans and Nicole àBeckett is the latest.  Our WEGG Board member, Kati Suominen introduced us to her because Nicole is doing great things for entrepreneurs and small business owners in the area of global trade.  Nicole is founder and President of Mercatura Global in Los Angeles, California.  Prior to founding Mercatura Global, Nicole was called into public service and served as the Senior Director of International Trade for the City of Los Angeles, appointed by former Mayor Antonio Villaraigosa and reappointed by Mayor Eric Garcetti.  You can learn more about her background here.   We hope to have Nicole share her global business experience with us in a future WEGG webinar.

Meanwhile, I thought I’d share a post Nicole did at her blog about entrepreneur Melissa Kieling of Westlake, California, who has reaped the rewards of exporting.  Her startup PackIt has now sold over 6 million products in just six years.  According to Nicole’s post, Melissa “plans for international sales to rise from 11% of total revenue to 25% of total revenue in the next two years.”  Check this out:

What began as a simple response to her son’s disapproval of his lunch’s “warm and mushy” blueberries quickly transformed into a successful product sold in over 40 countries worldwide.

You have to love Melissa for what she has achieved globally in such a short period of time.

But back to Nicole’s company, Mercatura Global, for it is all about helping women in business, and encouraging women business owners to understand the potential they have to export abroad.  Can’t beat that for commonality in terms of what she is doing and what we are doing at WEGG.

You can count on us to partner with Nicole in the near future and at the very least, have her (and exporter Melissa!) present a WEGG webinar soon!

Note:  Don’t miss our next WEGG webinar 5/4 on seven (7) ways to turn cross-cultural understanding into a competitive advantage and presented by expert Sophie Lechner. Register here: https://attendee.gotowebinar.com/register/1760398754302968579. Event is no charge but you must register in advance to attend.

Screenshot courtesy:  PackIt

 

Uplifting Women Worldwide Economically

UpliftingWomenWorldwide

New Delhi, India Chief Minister Mukul Sangma has a desire to “desire to partner with FICCI Ladies Organisation (FLO) to enhance the socio-economic position of women in the matrilineal state.”

He also added that:

… promoting woman entrepreneurship is crucial in the fight against poverty and felt for the need to have access to financial resources, a legal framework of non-discriminatory regime and a woman friendly economic system for women entrepreneurs.

Read more:  CM for socio-economic uplift of women

Note:  Don’t miss our next WEGG webinar 4/13 on how to negotiate a winning foreign distributor agreement and presented by expert Doris Nagel.  Register here.  Event is no charge but you must register in advance to attend.

The Role of Women Entrepreneurs in Emerging Markets

TheRoleOfEntrepreneurshipInEmergingMarkets1 TheRoleOfEntrepreneurshipInEmergingMarkets2

Four female entrepreneurs (as shown above) weigh in on four key questions concerning the role of entrepreneurship in emerging markets:

  1. What opportunities do entrepreneurs in emerging markets have?
  2. How do you see entrepreneurship fitting into the economic-development picture in emerging markets?
  3. How may women entrepreneurs break through barriers in emerging markets?
  4. How can governments—both in emerging and established economies—help create conditions necessary to sustain and scale businesses?

Read the entire interview:  How to Foster Entrepreneurship in Emerging Markets — A Q&A with Four Entrepreneurs on the Global Startup Landscape

Note:  Don’t miss our next WEGG webinar 4/13 on how to negotiate a winning foreign distributor agreement and presented by expert Doris Nagel.  Register here.  Event is no charge but you must register in advance to attend.


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Our mission is to educate women business owners and entrepreneurs worldwide on how to go global so they can run healthier businesses and create a new future for themselves, their families and their community.

Women Entrepreneurs GROW Global is a 501(c)3 nonprofit organization. EIN/Tax ID #47-2956522.
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