Archive for the 'Scaling a business' Category

How a French Beauty Company Won Over Women Worldwide

L'Oreal

L’Oréal, considered the number one cosmetic company in the world, tributes its international success to an international marketing model based on skill, knowledge and an unshakeable reputation. How has L’Oréal created this image and reputation? How has the group won over women around the world?

Here’s a story of a French brand that became international and has added real value around the world.

A few quick key takeaways from the article that will help you as you grow your business internationally:

  1. Acquire leading brands to reinforce brand status.
  2. Develop a larger distribution chain than your competitors.
  3. Foster innovation focused brands.
  4. Invest in innovation to crack the Asian market.
  5. Adapt to specific cultural differences in the beauty market.
  6. Embody your image or brand as the expert in the industry.

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next_up_4jan_2017_wegginarNote: Don’t miss our next WEGG webinar 1/4/17 on “Laurel Delaney’s Global Trade Trends Report 2017,” and presented by Laurel Delaney, President of GlobeTrade.com, creator of The Global Small Business Blog, and President of Women Entrepreneurs GROW Global.  Register here: https://attendee.gotowebinar.com/register/4683006218535347459 Event is no charge but you must register in advance to attend.

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Think Big, Be BOLD, and Go Global

thinkbigbeboldandgoglobal

What helps women entrepreneurs globally scale their businesses?  It takes more than merely overcoming obstacles.  It takes certain behaviors such as thinking big, being bold, building a public profile, and evaluating financing for expansion, to name just a few.  Sound simple?  EY, a global leader in assurance, tax, transaction and advisory services, didn’t think so.

As a result, they embarked on a study to test which of these behaviors are being practiced by women entrepreneurs in Asia-Pacific — and which might be absent, hampering their progress.

The report below sets out their findings.

What helps women entrepreneurs globally scale their businesses?
[Asia-Pacific 2016]

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next_up_4jan_2017_wegginarNote: Don’t miss our next WEGG webinar 1/4/17 on “Laurel Delaney’s Global Trade Trends Report 2017,” and presented by Laurel Delaney, President of GlobeTrade.com, creator of The Global Small Business Blog, and President of Women Entrepreneurs GROW Global.  Register here: https://attendee.gotowebinar.com/register/4683006218535347459 Event is no charge but you must register in advance to attend.

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Screenshot courtesy:  EY.com

Confidence and Bold Growth Plans Will Take You Global

ConfidenceAndBoldGrowthPlansCanGetYouGlobal

A survey of Asia-Pacific women entrepreneurs has found that “while confidence and bold growth plans are trademarks of the region’s female business owners, they face some behavioral barriers to successfully scaling their operations.”

The survey was conducted as part of the EY Entrepreneurial Winning Women™ (EWW) Asia-Pacific program, which is sponsored by Standard Chartered, and assists established women-led businesses ready to become global market leaders.

Here’s one finding:

An overwhelming majority (90%) of the 143 respondents reported that they plan to scale their business, with 60% planning to grow internationally and 16% working toward an IPO. Almost two-thirds (58%) of those surveyed have explored external financing options; however, 73% admitted they found the process “intimidating.”

Learn more:  High-Potential Asia-Pacific Women Entrepreneurs Have Appetite for International Expansion New Survey Finds 

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Note: Don’t miss our next WEGG webinar 8/24 on “Reach Multilingual Markets: Creating Content, Developing Effective Partnerships, and Utilizing Translation Technology,” and presented by expert Jennifer Murphy, Director of Marketing, Eriksen Translations, Inc. Register here: https://attendee.gotowebinar.com/register/8702241284561995012. Event is no charge but you must register in advance to attend.

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Lagos Ladies, Get Ready to Scale Your Businesses Globally

LagosLadies

If you are an innovative female entrepreneur based in Lagos, Nigeria and looking for scalable growth, you are in luck because the SME Boutique Women’s Exclusive Club (SWEC) has been launched just for you.

SWEC is an exclusive club for Lagos based female entrepreneurs who are seeking business growth and personal development opportunities and will offer brand visibility, capacity building business opportunities, mentoring and networking and access to financing, to name just a few of the free services.

Learn more:  Girl Boss!  Are you an Innovative Female Entrepreneur looking for business growth opportunities?  Apply to join the SME Boutique Women’s Exclusive Club (SWEC) Business Plan Accelerator Programme Scale UP!

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Note: Don’t miss our next WEGG webinar 8/24 on “Reach Multilingual Markets: Creating Content, Developing Effective Partnerships, and Utilizing Translation Technology,” and presented by expert Jennifer Murphy, Director of Marketing, Eriksen Translations, Inc. Register here: https://attendee.gotowebinar.com/register/8702241284561995012. Event is no charge but you must register in advance to attend.

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The Role of Women Entrepreneurs in Emerging Markets

TheRoleOfEntrepreneurshipInEmergingMarkets1 TheRoleOfEntrepreneurshipInEmergingMarkets2

Four female entrepreneurs (as shown above) weigh in on four key questions concerning the role of entrepreneurship in emerging markets:

  1. What opportunities do entrepreneurs in emerging markets have?
  2. How do you see entrepreneurship fitting into the economic-development picture in emerging markets?
  3. How may women entrepreneurs break through barriers in emerging markets?
  4. How can governments—both in emerging and established economies—help create conditions necessary to sustain and scale businesses?

Read the entire interview:  How to Foster Entrepreneurship in Emerging Markets — A Q&A with Four Entrepreneurs on the Global Startup Landscape

Note:  Don’t miss our next WEGG webinar 4/13 on how to negotiate a winning foreign distributor agreement and presented by expert Doris Nagel.  Register here.  Event is no charge but you must register in advance to attend.


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Our mission is to educate women business owners and entrepreneurs worldwide on how to go global so they can run healthier businesses and create a new future for themselves, their families and their community.

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