Fashion clothes by the brand Plural, considered contemporary, modern and unique, are worn by women in Saudi Arabia. The brand, which target women aged 25 to 60, has been exporting to the Maison BO-M boutique shop, in Riyadh, for around two years now, and sales are on the way up.
The last order placed by the multi-brand boutique was bigger than previous ones, according to Plural owner and cofounder Gláucia Fróes. The deal was closed during the Minas Trend fashion fair, held in Belo Horizonte in early April, but some details still need working out.
Fróes hopes to sell her clothes to other Arab countries as well, such as the United Arab Emirates because she gets better acceptance outside of Brazil. Currently, in addition to Saudi Arabia, she sells her line to Australia, the United States, Portugal and Spain.
Learn more: Brazilian brand dresses up Saudi women
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