E-commerce is updating the traditional structures that often hold women back. There’s also a broad avenue opening up for female-skewed shopping, run by women for women. Has e-commerce made it easier for women to go global? Yes. Because the tools are easily accessible and the women can run these businesses from home or on-the-go.
The key takeaway from this article is that women are key to the changing nature of how we shop. Minkoff is a brand in herself and a voice for strong women. Birchbox helped initiate the subscription box model and Not On The High Street gives women a highly accessible way to sell products via their online store. Many women are going from selling products in their spare time as a side venture, to turning the business into a nine-to-five job. That’s what happened to Danielle Atkins when she started her swimwear brand Kulani Kinis, which is now on-track to hit AU$1.5m-2m in annual revenue by June 2018.
As the article further states, the whole world stands to benefit from women taking a leading role.
Increasing female participation in the business sector to 10% would take the overall economic contribution of women-led SMEs to more than £180bn by 2025. It’s an inspiring statistic which shows change that will benefit all in the longer run is on the horizon. It will also take a change in attitudes to women from the largely male-dominated business elite as well as consumers though, to ensure these changes are as far reaching as possible.
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