Conquer the World Ladies
E-commerce is updating the traditional structures that often hold women back. There’s also a broad avenue opening up for female-skewed shopping, run by women for women. Has e-commerce made it easier for women to go global? Yes. Because the tools are easily accessible and the women can run these businesses from home or on-the-go.
The key takeaway from this article is that women are key to the changing nature of how we shop. Minkoff is a brand in herself and a voice for strong women. Birchbox helped initiate the subscription box model and Not On The High Street gives women a highly accessible way to sell products via their online store. Many women are going from selling products in their spare time as a side venture, to turning the business into a nine-to-five job. That’s what happened to Danielle Atkins when she started her swimwear brand Kulani Kinis, which is now on-track to hit AU$1.5m-2m in annual revenue by June 2018.
As the article further states, the whole world stands to benefit from women taking a leading role.
Increasing female participation in the business sector to 10% would take the overall economic contribution of women-led SMEs to more than £180bn by 2025. It’s an inspiring statistic which shows change that will benefit all in the longer run is on the horizon. It will also take a change in attitudes to women from the largely male-dominated business elite as well as consumers though, to ensure these changes are as far reaching as possible.
Are you ready to conquer the world? Get started. Have questions? Reach out to wegg®. That’s what we are all about.