Archive for the 'e-commerce' Category

Make Your Global Online Shoppers Feel at Home Wherever They Are

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Registration is still open for our FREE November 7th, 2018 wegginar®, with presenter Cristina Bandal, Industry Segment Manager of Retail and Consumer Goods for UPS.

Cristina has an extensive career with UPS, working within the marketing functions. She has worked with merchants in the retail and high tech industries. Cristina makes customer experiences valuable, by improving the shopper’s experiences. Her most recent assignment helps enable merchants to sell outside the US through UPS technology.

If 95% of the worlds population lives outside the US, why are some merchants still only selling to the domestic market? Complex rules, costly risks and high transportation costs make it difficult for small businesses to merge into new markets. UPS i-parcel not only offers a solution to these merchants, but provides a frictionless experience to international consumers.

wegginar® participants can expect to learn how to…

  1. Offer international consumers the same shopping experience on your website that you offer to shoppers in the US.

  2. Avoid complicated and costly international shipping that will ultimately improve your conversion rate.
  3. Enable new international markets with just a click and reach a world of consumers.
  4. Make your online shoppers feel at home anywhere

wegg® aims to make resources for going global accessible to all women entrepreneurs, and our wegginars® are free thanks to our sponsors. To register for the event, visit this link: https://register.gotowebinar.com/register/8810009934736118275 

How Mastercard is Investing in Women Entrepreneurs in Developing Nations

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In Michelle Martin’s recent Forbes article, “How Mastercard Could Close A $300 Billion Credit Gap For Women Entrepreneurs,” she reports,

“As of 2017, 70% of women-owned MSMEs [micro, small and medium-sized enterprises] in the developing world lack access to adequate financing, representing a $300 billion credit gap each year.”

This major finance inequality stems from MSMEs not having access to a digital record of transactions or the resources required by banks to obtain credit. Because of these issues, women entrepreneurs, in places such as Nairobi Kenya, are not able to gain the capital needed to purchase inventory in order to expand their enterprises. Expanding a business is critical to the success of a business, and makes it possible for the entrepreneur to potentially achieve success on a global level.

Thanks to Mastercard, this $300 billion credit breach is about to change. The corporation is launching technology, through the Mastercard Center for Inclusive Growth, to aide women owned MSMEs in these countries. Martin explains,

“In partnership with Unilever, Mastercard recently launched the Jaza Duka program in Kenya, where they created a first-of-its-kind digital lending platform. The unique platform tracks how much Unilever product a store owner has purchased over time and combines that data with an analysis by Mastercard. The results are used to provide a micro-credit eligibility recommendation to Kenya Commercial Bank, who can then provide an interest-free credit line.”

The venture is already being met with success. In one instance, a Kenyan entrepreneur named Lucy Njoki, has been able to increase her sales at her shop by twenty-percent, thanks to the Jaza Duka program.

To read Martin’s full piece, and an interview she conducted with one of the executives of this Mastercard program, Shamina Singh, click here.

This support of global women entrepreneurs is the kind of change that we here at wegg™ are proud to watch. If you or a woman entrepreneur you know is trying to “go global,” we would love to help you, too.

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JOIN us for our morning wegg™ workshop on September 12th and hosted by Bank of America (135 S. LaSalle Street, 44th Floor).  Julie Smolyansky, President and CEO, Lifeway Foods, will present “Follow Your Gut,” covering:

  • How global factors influence company values and mission
  • Why we should empower women entrepreneurs around the world
  • How to channel inspiration from travel experiences into marketing initiatives

Tickets $40 ($20 for students); includes Continental Breakfast.  To learn more and to register, visit:  https://www.eventbrite.com/e/weggtm-workshop-follow-your-gut-presented-by-julie-smolyansky-tickets-48655708534
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Everyone Can Compete on the New Global Playing Field

Think your business is too small for globalization?  If so, change your attitude because according to Jeremy Melis, Director of Small Business Marketing at UPS, size doesn’t matter.

“The world’s electronic commerce system has transformed retailers into e-tailers, attracting and retaining consumers around the corner and around the globe. So, brands of various sizes and scope can now compete on the new global playing field, valued at $2.3 trillion and projected to almost double by 2021,” says Jeremy.

So what’s a small business to do in order to compete?

Start small, take baby steps, and as Jeremy highlights, “Other advancements and technologies are also making it easier for small businesses to launch, manage and dominate in the world of e-commerce. The key is to understand the many options available to drive business to the next level.”

See what those resource options are by clicking here.

A quick thank you to UPS for their support to WEGG.  We could not provide the incredible educational programming at WEGG without them.

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Note:  Did you just bag a customer in Argentina, Ireland or Korea? How do you structure the deal?  Don’t let lack of financing knowledge be the reason you lose the contract.

Join us for our next WEGGinar™ 6/6/18 on “Grow Globally By Offering Competitive Financing Solutions” and presented by Tamara Maxwell, Director, Minority and Women Owned Business & Multiplier Outreach Division, Office of Small Business, Export-Import Bank of the United States.  She will guide you on how to get paid.  Register here.

Event is free of charge but you must register in advance to attend.
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Going Global Combined with Creativity Is About Imagining What is Possible

In the video above Julia Knight, founder of Julia Knight Collection, talks about how to make the ordinary extraordinary.  In her WEGGinar™, she discusses what led her to start her business and grow it global.

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Note: Don’t miss our next WEGGinar™ 5/9/18 on “Building Your Global Brand Through Podcasting” and presented by Kathrin Bussmann, Ph.D., founder and principal, Verbaccino. Register here. Event is free of charge but you must register in advance to attend.
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How a Wicked Road Trip to Minturn, Colorado Inspired a Thriving Global Design Business

There are some who dream of starting a business and others who dare to do it and that’s Julia.  In her case, she aspired to be a great hostess but instead created an artful collection — bowls, platters, trays, cake stands, housewares, and serveware — to help every entertainer impress.  With pieces that are both classical and romantic and can fit in at the dining room table or on the patio, we’re sure you will find Julia’s WEGGinar™ both inspiring and informative — with the goal of helping anyone, anywhere, start a similar type business and take it global.

Where did Julia get the idea for her thriving global design business?

I’ve been a serial entrepreneur, and I’ve always had a passion for food and entertaining. That’s what I learned from living in Paris and having friends from all over Europe and the Middle East—hospitality is the cornerstone of society, and entertaining is a daily event. I noticed how gracious people were in always making sure things looked beautiful. I collected random serveware when I traveled, and one day I looked down at the table and thought, this is a mess. I wanted something with more of a flow to it.

Lucky you.  Julia will share her vast experience with us at our next WEGGinar™ hosted on Wednesday, April 4 at 11:00 a.m. Central time on “How a Wicked Road Trip to Minturn, Colorado Inspired a Thriving Global Design Business.”  The event is FREE of charge but you must register to attend: https://register.gotowebinar.com/register/8918865979114339587.   Please bring your cup of tea and join us for our own little private Julia Knight party.  We look forward to your participation.

Mary Dillon: Making the World More Beautiful

screen-shot-2016-10-23-at-4-13-13-pmMary Dillon (pictured), who runs Ulta Beauty, a place where women can get all their beauty needs met, is bucking a trend.  Where many big name retailers are closing locations, the beauty retailer recently opened its 900th location, more than double the number five years ago.  The company reached total sales of $3.9 billion in 2015, nearly three times 2008 sales levels.

Will there be room for international growth at Ulta over the next couple of years?  That’s the question that begs to be asked.  With its rapidly growing e-commerce business, one would think so.

Read more:  How Ulta and Mary Dillon Are Winning the Beauty Battle

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Note: Don’t miss our next WEGG webinar 11/2 on “Introduction to Value Added Tax (VAT) When Doing Business Overseas,” and presented by Britta Eriksson, co-founder, president and CEO, Euro VAT Refund, Inc.  Register here: https://attendee.gotowebinar.com/register/6659176058705524994. Event is no charge but you must register in advance to attend.

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Nasty Gal’s Sophia Amoruso Puts Her Big Global Girl Shoes On

NastyGal's ophiaAmorusoPutsHerBigGlobalGirlShoesOn

I wrote about 32-year old Sophia Amoruso (pictured above), founder of Nasty Gal, in my book, “Exporting:  The Definitive Guide to Selling Abroad Profitably.”  Back then (2012), Nasty Gal made about $100 million in revenues.  She has become a fashion phenom by overseeing a nascent but growing e-commerce site, selling edgy, stylish clothes to a loyal fan base.

Screen Shot 2016-06-04 at 3.03.54 PMCurrently, she generates $300 million in revenues, according to Forbes’ estimates.

According to Forbes, “It [Nasty Gal] topped industry bible Internet Retailer’s list of the year’s 500 top e-commerce performers, beating out the likes of Apple and Amazon with a 92.4% five-year compound annual growth rate.”

Is her company global?  You bet.  Will she take her company public someday?  Our guess is yes.  We’ll just have to wait patiently and see. Meanwhile, strike a pose.  Buy a nasty gal outfit.

Read more:  Nasty Gal’s Sophia Amoruso Hits Richest Self-Made Women List With $280 Million Fortune

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Note: Don’t miss our next WEGG webinar 6/8 on “Avoiding Scams, Fraud & Deceit in Your International Business: How to Conduct Effective Due Diligence,” and presented by expert Louise Kern. Register here: https://attendee.gotowebinar.com/register/3785897085114894084. Event is no charge but you must register in advance to attend.

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Invent Something That Can Lift Your Neighbors Out of Poverty

The Wonderbag

The Wonderbag

South African Sarah Collins, who grew up under apartheid, was driven to become an entrepreneur so she could invent something that would help lift her neighbors out of poverty.

She tried earthworm farms and co-op vegetable crops, yet never got very far until a countrywide electricity shortage caused rolling blackouts in 2007 and she was forced to figure out a way to keep her dinner warm without power. She remembered her grandmother used to use couch cushions to keep pots of soup warm.

Collins made a prototype called Wonderbag with the help of an African seamstress. Her invention would mean an end to women spending several hours or more a day cooking and hunting for firewood, a backbreaking chore made even more dangerous by rapists who have been known to prey on women who gather cook-fire fuel alone.  Wonderbag allows women to work the way they want to.  Better yet, for each Wonderbag purchased in the United States, one is donated to a woman in Africa.

Read the entire article here.  Check out Wonderbag at Amazon and the Wonderbag home site.

Photo courtesy:  Wonderbag

Posted by:  Laurel Delaney

Note:  For information on how to set up an Amazon store just like Sarah did for Wonderbag, read Chapter 7, “Using e-Commerce and Social Media Sites as Stepping Stones to Export Success,” in my new book:  Exporting:  The Definitive Guide To Selling Abroad Profitably.


WEGG Mission

Our mission is to educate, inspire and nurture women business owners and entrepreneurs worldwide on how to go global so they can run healthier businesses and create a new future for themselves, their families and their community.


Women Entrepreneurs GROW Global is a 501(c)3 nonprofit organization. EIN/Tax ID #47-2956522.

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