As a wegg® Board Member, Hinrich Foundation Research Fellow, and Founder and CEO of Nextrade Group, Kati Suominen holds key insight into the ebbs, flows, and effects of global e-commerce. She recently published a report with the Hinrich Foundation entitled, “The Last Mile: How technology helps and hinders the toughest leg of global commerce.”
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The ability to retain, grow and convert loyal customers is a key to survival, especially with harder economic times on the horizon. And as your e-commerce store attracts new visitors this holiday season, it’s important to think about how to transform seasonal shoppers into lifetime global customers.
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The International Finance Corporation’s (IFC’s) Managing Director Makhtar Diop was joined by a distinctive panel of speakers to talk about how the rapid digital transformation underway in many emerging markets has the potential to have an equally transformative impact for entrepreneurs.
You can watch the video as the esteemed speakers discuss the case for designing inclusive platforms in emerging markets and what the implications mean for digitization of global e-commerce in a post-Covid world.
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“Communications is at the heart of eCommerce and community.”
-Meg Whitman, Former President and CEO of Hewlett-Packard
For many consumers, eCommerce is a part of our daily lives, from ordering a household item through Amazon to purchasing a gift from a small business on Etsy.
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E-commerce is updating the traditional structures that often hold women back. There’s also a broad avenue opening up for female-skewed shopping, run by women for women. Has e-commerce made it easier for women to go global? Yes. Because the tools are easily accessible and the women can run these businesses from home or on-the-go.
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“As consumer behavior continues to evolve and the retail landscape changes, retailers that embrace and implement these changes early on will be better positioned for success now and in the future.”
-Jia Wertz,“3 Mobile Commerce Trends That Are Dominating 2022”
Our society has become structured around the widespread use of smartphones more and more each year.
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“Prior to COVID-19, women were beginning to thrive online. Action now can reverse the pandemic’s impacts and ensure that women entrepreneurs can lead the future of Africa’s digital economy.”
-Alexa Roscoe and Anne Njambi Kabugi, International Finance Corporation
Brookings has released their Foresight Africa 2022 Report,
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The International Chamber of Commerce (ICC), in partnership with West Blue Consulting, United Parcel Services (UPS) and Trade Law Center (TRALAC), has unveiled a digital trade solutions platform, tagged ‘eTradeHubs portal’ that will expand market access to men and women alike in Africa,
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In their comprehensive diagnostic toolkit, “Women-Owned Businesses in Cross-Border E-Commerce,” the authors (listed in the Acknowledgement section of report) say that e-commerce, which covers both physical goods ordered online and digital goods and services delivered over internet platforms, offers an increasingly important avenue for the growth and internationalization of women-owned MSMEs.
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Below are answers to questions from our “Building a Successful E-Commerce Business and a Great Legacy During a Crisis” wegginar® on June 3, 2020 with Miranda Isaakidis (pictured far right), founder and CEO, Indulgence Spa Products.
W = wegg®
M = Miranda
W: Did you pivot your e-commerce business during the COVID-19 crisis in terms of marketing or product offering?
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