Archive for the 'e-commerce' Category

Mary Dillon: Making the World More Beautiful

screen-shot-2016-10-23-at-4-13-13-pmMary Dillon (pictured), who runs Ulta Beauty, a place where women can get all their beauty needs met, is bucking a trend.  Where many big name retailers are closing locations, the beauty retailer recently opened its 900th location, more than double the number five years ago.  The company reached total sales of $3.9 billion in 2015, nearly three times 2008 sales levels.

Will there be room for international growth at Ulta over the next couple of years?  That’s the question that begs to be asked.  With its rapidly growing e-commerce business, one would think so.

Read more:  How Ulta and Mary Dillon Are Winning the Beauty Battle

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Note: Don’t miss our next WEGG webinar 11/2 on “Introduction to Value Added Tax (VAT) When Doing Business Overseas,” and presented by Britta Eriksson, co-founder, president and CEO, Euro VAT Refund, Inc.  Register here: https://attendee.gotowebinar.com/register/6659176058705524994. Event is no charge but you must register in advance to attend.

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Nasty Gal’s Sophia Amoruso Puts Her Big Global Girl Shoes On

NastyGal's ophiaAmorusoPutsHerBigGlobalGirlShoesOn

I wrote about 32-year old Sophia Amoruso (pictured above), founder of Nasty Gal, in my book, “Exporting:  The Definitive Guide to Selling Abroad Profitably.”  Back then (2012), Nasty Gal made about $100 million in revenues.  She has become a fashion phenom by overseeing a nascent but growing e-commerce site, selling edgy, stylish clothes to a loyal fan base.

Screen Shot 2016-06-04 at 3.03.54 PMCurrently, she generates $300 million in revenues, according to Forbes’ estimates.

According to Forbes, “It [Nasty Gal] topped industry bible Internet Retailer’s list of the year’s 500 top e-commerce performers, beating out the likes of Apple and Amazon with a 92.4% five-year compound annual growth rate.”

Is her company global?  You bet.  Will she take her company public someday?  Our guess is yes.  We’ll just have to wait patiently and see. Meanwhile, strike a pose.  Buy a nasty gal outfit.

Read more:  Nasty Gal’s Sophia Amoruso Hits Richest Self-Made Women List With $280 Million Fortune

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Note: Don’t miss our next WEGG webinar 6/8 on “Avoiding Scams, Fraud & Deceit in Your International Business: How to Conduct Effective Due Diligence,” and presented by expert Louise Kern. Register here: https://attendee.gotowebinar.com/register/3785897085114894084. Event is no charge but you must register in advance to attend.

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Invent Something That Can Lift Your Neighbors Out of Poverty

The Wonderbag

The Wonderbag

South African Sarah Collins, who grew up under apartheid, was driven to become an entrepreneur so she could invent something that would help lift her neighbors out of poverty.

She tried earthworm farms and co-op vegetable crops, yet never got very far until a countrywide electricity shortage caused rolling blackouts in 2007 and she was forced to figure out a way to keep her dinner warm without power. She remembered her grandmother used to use couch cushions to keep pots of soup warm.

Collins made a prototype called Wonderbag with the help of an African seamstress. Her invention would mean an end to women spending several hours or more a day cooking and hunting for firewood, a backbreaking chore made even more dangerous by rapists who have been known to prey on women who gather cook-fire fuel alone.  Wonderbag allows women to work the way they want to.  Better yet, for each Wonderbag purchased in the United States, one is donated to a woman in Africa.

Read the entire article here.  Check out Wonderbag at Amazon and the Wonderbag home site.

Photo courtesy:  Wonderbag

Posted by:  Laurel Delaney

Note:  For information on how to set up an Amazon store just like Sarah did for Wonderbag, read Chapter 7, “Using e-Commerce and Social Media Sites as Stepping Stones to Export Success,” in my new book:  Exporting:  The Definitive Guide To Selling Abroad Profitably.

Next Growth Avenue: Shipping Hawaiian Pies to the World

The Right Slice

Africa’s Untapped Resource: Women

Ella Peinovich (pictured lower right) is one of the three founders of Kenyan-based SasaAfrica, a women owned and operated social enterprise — offering an innovative e-commerce platform for female artisans, vendors and entrepreneurs in Africa to create sustainable micro-enterprises using mobile phones.

How We Made It in Africa talks with Ella about social entrepreneurship and Africa’s untapped resource:  women.

How did the idea for SasaAfrica come about?

I had been working within the informal settlements around Kenya over the past three years and saw the amazing cultural capital of the goods produced by the artisan community there and the disproportionately low economic value placed on their work. I was determined to create the tools and services that could enable these women to expand their access to consumers in a lasting and sustainable manner.

Read:  Social entrepreneur connects African women to global e-commerce

Illustration credit:  SasaAfrica Facebook Page

Also review Dell Social Innovation Challenge || ella

Posted by:  Laurel Delaney

How She Did It: Retail Success in Singapore

Visit: 77th Street

Posted by:  Laurel Delaney

The Internet Picture Show

Internet Usage and World Population Statistics above are for June 2010.  Estimated Internet users are 1,966, 514,816 or more than 28 percent of the world population is using the Internet.  Asia offers the most users.

Are you tapping into this amazing potential?  Have you established a website, blog, cool new resource, Linked In, Twitter and Facebook account to reach out to the world for business?

If not, what are you waiting for?

Graphic source:  World Internet Usage Statistics

Posted by:  Laurel Delaney

Take Your E-Commerce Brand to International Success

No matter how fantastic your service or product offering, if it doesn’t resonate with the locals it may as well not exist.  Here are ten tips to take your e-commerce brand to international success.

1. Strategy and planning

2. Think about the platform

3. Localisation

4. Merchandising and content

5. SEO

6. Marketing

7. Fulfilment

8. Checkout and transaction processing

9. Legal and regulatory issues

10. Resourcing

Read the entire article here.

Posted by:  Laurel Delaney


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