Archive for the 'e-commerce' Category

Starting Up and Taking a Personal Care Product Global with Jacqueline Smith

weggChat with Jacqueline Smith

On Wednesday February 6th at 11:00 am CST,  Jacqueline Smith will be leading our first weggchat™ of 2019 on Twitter. Smith is the CEO of Kiesque, and her chat will cover “Starting Up and Taking a Personal Care Product Global.”

Why should you participate? Glad you asked.

Not only are all of our weggchats™ free of charge to participants, but they can help you get answers to all of your questions about taking a business global. During the the weggchat™, we will field questions and add insights on global entrepreneurship.

Here are just three of the questions that Smith will cover in her talk:

  1. What prompted you to start your business?
  2. How did you develop a patent?
  3. When did you first start selling globally?

Use tchat.io or twubs.com to follow the conversation with #weggchat. Small business owners are especially encouraged to chime in with questions and answers! In the last five minutes of our chat, all participants are invited to share their “140 character” elevator pitch on their businesses.

A full description of the event can be found on our website.  See you there!

Turning Your Passion into a Global Brand

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wegg® wants to help women everywhere transform their passions into global brands. Making the dreams of women entrepreneurs a reality is wegg®’s purpose. We are here for you. 

You might be wondering, “How could anyone change their hobby into an international business?” Well, we recently read about one woman’s success story in this Forbes article.

Becky Burns, a woman living in Kauai, founded Anahola Granola  as a cross between her love of healthy food and Hawaii. Much like you would expect, the initial development of her business was a huge risk. This risk did not prevent Burns from maintaining the original vision that her brand was founded on, as she strived to go global. She explains,

“I had to be crazy starting a granola business on Kauai in 1986. At that time, the only people who ate granola were a few hippies that made their own. But I was motivated by the people who loved Anahola Granola, who said, ‘Your granola is so good you should sell it.’ Some of those people bought a small bag every week. I couldn’t stop making the stuff; I thought, ‘What would my new fans eat?’ Obviously, I wasn’t motivated by crunching numbers and looking at the bottom line. It was never about the money. My vision of making granola was 100% clear…I never wavered from my direction, never overthought my plan.”

Burns’ focus on the purpose of her business was a key to her success. Not getting discouraged, and keeping the people she wanted to serve in mind, is a lesson that we can all learn from. Burns illustrates her process and mission,

“My core value was getting a healthy and delicious granola out to people. I love people and love making people happy. My product had to taste, smell and feel delicious. I valued the best ingredients I could find, making food that I would want to eat. It may sound corny, but to me, Anahola Granola is more than food, it embodies everything I care about: Hawaiian heritage, healthy food, respect for people and an experience of the extraordinary place found in Hawaii.”

Becky Burns is an excellent example of a woman who was able to take something she loved, and turn it into her full-time job. wegg® wants to help you do the same.

One upcoming resource that could answer any questions you might have is our weggchat™  on 2/6/2019, with Kiesque CEO, Jacqueline Smith. The FREE event will cover, “Starting Up and Taking a Personal Care Product Global.” More information can be found here

Why Women Don’t Start Businesses and How wegg® Can Help

In 2019, wegg® wants to help all women entrepreneurs, from the seasoned to the aspiring, achieve their business ambitions. We can help you go global, and assist with the obstacles that usually prevent women from reaching their full business potential.

What are some of the barriers women face when trying to start an entrepreneurial career, that wegg® aims to alleviate? Glad you asked.

In a recent report from The Economic Times, a group of women in India were polled on the reasons that they are not able to start their own independent businesses. The Times states,

“Of the homemakers who aspire to start their own business or pursue a hobby to make money, 69 per cent said the greatest barrier was lack of sufficient funds, 63 per cent said home responsibilities took up most of their time, 39 per cent said it was lack of guidance and 36 per cent reported that it was a lack in confidence.”

When the women were asked about what kinds of solutions would aid them in overcoming the aforementioned obstacles, the results were,

“62 per cent said it was financial/funding support, while 51 per cent said they needed self-confidence or counseling the most.”

Enter wegg®. We provide FREE monthly webinars that cover a varying array of topics. At these events, “wegginars®,” we have an entrepreneurial expert present on a business subject of their choice, combined with a participant Q&A. Anyone around the world can participate in these accessible events, and all at no charge. Get a head start on your resolutions this year, and let wegg® help you take your business to new heights.

Registration is open and free for Laurel Delaney’s 1/9 talk. She will present her annual global trade trends report 2019.  Join us. Register here.

See You in the New Year for our wegginar® with Laurel Delaney!

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wegg® wishes everyone a safe and happy holiday! We will see you in the New Year, with wegginar® NO. 34 on Wednesday, January 9, 2019. This wegginar® will be presented by  Laurel Delaney, President, wegg® and Founder, GlobeTrade.com. Join us at 11:00 am CST, noon Eastern for Laurel Delaney’s Global Trade Trends Report 2019.

wegginar® participants will get an in-depth look at what matters for global traders in 2019.

Laurel is passionate about helping entrepreneurs and small businesses go global. The United States Small Business Administration has recognized Ms. Delaney as a world-renowned global small business expert by naming her the Illinois Exporter of the Year. She is the author of several books on exporting, with the most popular being, Exporting: The Definitive Guide to Selling Abroad Profitably (2nd edition 2016) published by Apress Media.

She is the creator of The Global Small Business Blog, which is ranked No. 1 in the world for entrepreneurs and small businesses interested in going global, President of Women Entrepreneurs GROW Global and organizer of the Global Small Business Forum. She serves as the former About.com Import & Export Expert, is a charter member and a board member by appointment of the World Entrepreneurship Forum, and also serves as the Chicago Chapter Chair for the Women Presidents’ Organization. For more information on Laurel, click here.

Register for Laurel’s free January wegginar®, here.

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Meet wegg®’s Design and Technology Lead, Laura Fairman

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I am in pursuit of global reach and purpose. I’m continually asking myself… Is my work helping our world become a better place?” 

-Laura Fairman, Design and Technology Lead for wegg®

Meet wegg®’s Design and Technology Lead, Laura Fairman! She has had the pleasure of being involved with our organization since wegg®’s inception in 2008. Our Communications Intern, Lucy Brooks, sat down with Laura to interview her. Check out our feature on Laura, to learn more about her, and what goes on behind the scenes at wegg® .

Lucy Brooks: How would you describe your position at wegg®? What do you oversee and do for the organization?

Laura Fairman: I have a unique relationship with wegg® because I work for wegg® as a contractor for design, art direction, project management and technology support. I am also a founding board member, serving on the board since 2015. My goal as a board member is to be the voice of design, guiding the organization toward supporting key design initiatives, like rebranding and launching a new website. At the same time, I’m always looking to strengthen the organization’s visual cohesiveness and continuity across their many print and digital offerings.

LB: What has your professional background been like? How did you come to work for wegg®?

LF: I’m a creative through and through. I graduated from Vanderbilt University as a Fine Arts major with a double minor in music and European studies. I began my career in the arts as a portrait painter, but swiftly moved into graphic and web design to supplement my passion with consistent work. In 2001, I began my own small business, Blue Canvas (bluecanvas.net). 17 years later, I’m still creating print and digital work for small- and mid-size businesses across many industries: medical practices, nutraceuticals, health and wellness, financial advisors, law firms, technology, trade shows and events, engineering, publishing, restaurants, and nonprofits.

Through a shared client, my path crossed with wegg®’s founder, Laurel Delaney. My earliest project with Laurel Delaney dates back to August of 2007, with the redesign of the Globe Trade website. This early site was developed entirely in html, and content management systems had not yet become the norm. A lot has changed in the digital space in the last decade! Clients are managing their website content entirely on their own, and they are constantly pushing new information to their audiences. To achieve this, they are relying heavily on social media outlets, creating video blogs, online community groups, and organizing live webinar presentations with 100s of attendees online. Websites used to be simply an extension of a business card. They have become the digital handshake for a company, where making a great first impression is paramount. It’s fun to see the evolution of the digital space, and Laurel is consistently folding the current trends into her businesses, particularly with wegg®.

LB: What part of wegg®’s mission, “To educate women business owners and entrepreneurs worldwide on how to go global, so they can run healthier businesses, and create a new future for themselves, their families and their communities,” resonates with you, and how does your work connect with, or support this mission?

LF: I am in pursuit of global reach and purpose. I’m continually asking myself… Is my work helping our world become a better place?

I have found joy working with non-profit organizations because they are doing good things, and because the leaders are so passionate about what they are trying to achieve. In wegg®’s case, the mission is to educate, and they are meeting this goal with the production of free monthly wegginars® on a variety of topics designed to help women business owners and execs improve their businesses, their communities, and their lives.

I have created the outreach graphics and participated as an organizer on over 30 wegginars®. Truth be told, I have been actively involved in every single wegginar®. I’m proud to be able to say that. Each of these wegginars® are available to watch on the wegg® website, so the work is continually giving back (and hopefully inspiring!)…and that feels great.

LB: What moves, projects, or strides do you hope wegg® takes in the coming year?

LF: wegg® is still in its founding years, and we have big plans ahead. In recent months we have been focusing on sharing expertise, and we are continually meeting this intended goal. What I’d like to see in the months to come is a focus on the women of wegg®. Let’s share the stories of those women that have been measurably impacted by the resources wegg® has provided them. I’d like to see wegg® do focus features and videos of these success stories.

The second part is to see this piece realized globally. Is there a woman-owned factory in India producing woven textiles and is now exporting these products globally because they’ve learned how to do so from wegg®? Has a woman from Bangladesh achieved success for her family and community because of a business connection she made through wegg®? We want to meet these women! And, I’d like to share these global stories of impact visually.

LB: What has been your most meaningful project to take on, event you have been apart of, or moment you have had during your time here?

LF: My personal goal was to help wegg® rebrand and build a global digital platform to aid them in achieving their education mission. Under my art direction, we launched the new logo at the beginning of 2018, and we are very close to realizing our goal of launching a new education-driven website. These two projects have been the most meaningful to me, because rather than stepping in and creating a brand, I helped guide and direct the process of wegg®’s new identity. I was able to connect wegg® with an incredibly talented designer from Seattle, Gabriel Lopez. Bringing the visual goals for wegg® to fruition has been a laborious process, but when you have great people on your team, like Gabriel and Laurel, who are willing to collaborate and put the time in, it makes the work worthwhile.

wegg® thanks Laura for sharing her story with us. She is an integral part of our team, and has helped our organization thrive. To learn more about what wegg® can do for you and your business, visit our website.
Registration is open and free for our 12/5 talk with Andrew Molinsky, Ph.D. He will talk about how, “if you are not outside your comfort zone, you won’t learn anything.” Register here.

Everything You Need to Know from Our wegginar® with Cristina Bandal

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This past Wednesday, wegg® had the pleasure of hosting the Industry Segment Manager of Retail and Consumer Goods for UPS, Cristina Bandal. Bandal lead one of our free online wegginars®, which provide monthly, accessible education to women entrepreneurs everywhere. Bandal’s talk covered how to overcome the obstacles that people face when trying to sell their products to the global market. She also answered the questions of wegginar® participants. Read their inquiries, and her responses, below:

  1. What’s the single biggest challenge on why people don’t setup an online storefront?  Setting up an international store may sound complicated if you are thinking of creating a country site – but with only a few enhancements, you can make international customers feel at home. 
  2. What are your thoughts on how to factor in taxes, (shipping and duty), to price my products profitably, yet make them affordable to my customers?  With the solution available, your catalogue will provide the information needed to calculate a duty and tax, and offer a landed cost to your customers (and protect you from abandoned goods!)
  3. How does our current trade war with China impact the information presented in this wegginar®?  Whatever tariff regulations are passed are updated to protect the shipments.
  4. Is there a way to target one foreign market when I launch my e-commerce site so that I can test the waters?  YES!!  You can choose what countries to target.
  5. What’s the best way to setup a payment method, in your own currency or the customer’s?  International consumers would like to see their own currency to avoid surprises. By using the UPS i-parcel solution, you are protected by allowing transactions to be processed through UPS, and provide fraud protection.

To read Bandal’s extended answers to these questions, and more, you can view the full presentation (PDF) from the wegginar®, here. wegg® was honored to have Bandal share her experience and knowledge with us.

If you were not able to participate in this month’s wegginar®, we already have registration open for our 12/5 talk with Andrew Molinsky, Ph.D. He will talk about how, “if you are not outside your comfort zone, you won’t learn anything.” Register here.

Girlboss to Launch New Social Network for Young Women Entrepreneurs

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A recent Wall Street Journal article reports that, “Girlboss, a media company targeting women entrepreneurs, plans to introduce a paid, professional social-networking site called Girlboss Collective in January.” This new platform will be structured for the ever evolving career paths of millennial women, with profiles highlighting users’ character as opposed to work experience.

GirlBoss Collective will, “fit the professional networking needs of young women, many of whom have multiple part-time jobs or career gaps that look out of place on a traditional résumé. Girlboss Collective is being designed with women in mind, although it will be open to people of any gender, the company said.”

Membership for the site will reportedly be less than $15 a month, and users will have access to video footage of notable female speakers in high offices of various industries.

The WSJ article goes on to detail,

“Ms. Amoruso envisions a community of subscribers helping one another on professional matters both trivial and large, from negotiating raises to finding an intellectual property attorney in their area….Girlboss has prototyped the concept of its private social network with a Facebook group called “Girlboss Gang” that has more than 5,700 members, Ms. Amoruso added. She said more than 15,000 users are already on a wait list to join Girlboss Collective, which will be an invite-only, U.S.-based network in its testing phase.”

Everyone here at wegg® is excited by the mission of Girlboss Collective, and we hope to partner with Amoruso and her company in the future. wegg® knows that the key to female entrepreneurial success is connecting with each other, to build an unstoppable global network.

wegg® keeps energizing women entrepreneurs the world over. We can help you build confidence, find great resources and show you the steps you can take to go global. Join us for our FREE wegginar® on 11/7 with Cristina Bandal. You can find all of the details, and register for the event, here.

Make Your Global Online Shoppers Feel at Home Wherever They Are

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Registration is still open for our FREE November 7th, 2018 wegginar®, with presenter Cristina Bandal, Industry Segment Manager of Retail and Consumer Goods for UPS.

Cristina has an extensive career with UPS, working within the marketing functions. She has worked with merchants in the retail and high tech industries. Cristina makes customer experiences valuable, by improving the shopper’s experiences. Her most recent assignment helps enable merchants to sell outside the US through UPS technology.

If 95% of the worlds population lives outside the US, why are some merchants still only selling to the domestic market? Complex rules, costly risks and high transportation costs make it difficult for small businesses to merge into new markets. UPS i-parcel not only offers a solution to these merchants, but provides a frictionless experience to international consumers.

wegginar® participants can expect to learn how to…

  1. Offer international consumers the same shopping experience on your website that you offer to shoppers in the US.

  2. Avoid complicated and costly international shipping that will ultimately improve your conversion rate.
  3. Enable new international markets with just a click and reach a world of consumers.
  4. Make your online shoppers feel at home anywhere

wegg® aims to make resources for going global accessible to all women entrepreneurs, and our wegginars® are free thanks to our sponsors. To register for the event, visit this link: https://register.gotowebinar.com/register/8810009934736118275 


wegg® Mission

Our mission is to educate, inspire and nurture women business owners and entrepreneurs worldwide on how to go global so they can run healthier businesses and create a new future for themselves, their families and their community.


Women Entrepreneurs GROW Global is a 501(c)3 nonprofit organization. EIN/Tax ID #47-2956522.

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