According to web language and globalization expert John Yunker, “we share this world with 7.4 billion other people across more than 200 countries speaking more than 6,000 languages.” Â In his, “If the world were 100 people,”
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Firms doing business in multilingual societies need to decide what languages to use for communications, product packaging and advertising. Rule of thumb: Go for the simplest of words, express one idea in each sentence and avoid culture-specific references (e.g., he sings like Frank Sinatra).
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