What a powerful, practical learning lesson: “Three Dumb Things Foreign Companies Do In China.”
1. Failing to localize your advertising.
2. Trying to be trendy.
3. Not making things big.
Chinese like things big.
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What’s trust got to do with operating in the global marketplace? Plenty. It’s the one thing we need and want, yet it’s so hard to get and keep. But why?
Find out at, How To Build Trust,
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