Hansiba Goes Global
Self-Employed Women’s Association (SEWA), names its apparel brand Hansiba, after a 92 year old woman, and takes it global.
Hansiba is 92 years old but her capacity for work can put a young athlete to shame. An average day in her life begins at 5 in the morning when she attends to the cattle. She milks the buffaloes, does the house work, cooks for the family, walks 2 km to the farm and back, runs the charkha for 2-3 hours, and does some ‘bharatkaam’ (embroidery) — all this in a day’s work.
Learn more about Hansiba and her story to see how this remarkable woman has emerged as an international fashion icon and is now something of a brand ambassador for Gujarat’s traditional handicrafts industry here.
Photo: SEWA’s Hansiba Store (Secretary Clinton is visiting)
Posted by: Laurel Delaney