Get ready to take us seriously because thus far we have not attracted the level of attention and respect we so richly deserve. This article, “The Third Billion,” by authors DeAnne Aguirre and Karim Sabbagh for strategy + business, outlines how a billion or more women are about to participate more fully in the mainstream global economy.
A huge and fast-growing group of people are poised to take their place in the economic mainstream over the next decade, as producers, consumers, employees, and entrepreneurs. This group’s impact on the global economy will be at least as significant as that of China and India’s billion-plus populations. But its members have not yet attracted the level of attention they deserve.
If China and India each represent 1 billion emerging participants in the global marketplace, then this “third billion” is made up of women, in both developing and industrialized nations, whose economic lives have previously been stunted, underleveraged, or suppressed. These women, who have been living or contributing at a subsistence level, are now entering the mainstream for the first time.
As the authors ask: What can you do to enable and prepare these women as potential consumers, employees, and citizens?
Read the entire exciting article here.
Chart credit: Booz & Company
Posted by: Laurel Delaney