The New She-conomy Works the World

Examine how trends will impact the way we live and operate worldwide in the next decade by reading the Intuit 2020 Report authored by Emergent Research (founders Carolyn Ockels and Steve King — both contributors to WEGG) in partnership with Intuit Inc. One of the key areas of focus is women.

The report envisions over the next decade:

  • Globally, about 870 million women who have not previously participated in the mainstream economy will gain employment or start their own business by 2020. Most of these women – 822 million – will come from non-industrialized countries, while roughly 47 million will come from North America, Western Europe and Japan.
  • Gen Y women – across races and ethnic lines – will dominate both college graduation rates and professional workforce entry, expanding their role in management and in professions such as law, business and medicine.
  • In countries with limited support services, such as viable childcare, many women will start their own businesses to provide flexibility for their families and avoid traditional constraints that once kept them out of the workplace. Others may choose a hybrid solution where one spouse works for the benefits and job security while the other starts a business.
  • Women will overcome the legal or traditional barriers that prevented them from participating in some regions by using virtual, mobile and Internet technologies to run businesses without having to be physically present.

Access the 27-page PDF file (download):  The Intuit 2020 Report Or go straight to Google Docs to quickly review.

Visit the new 2020 She-conomy Join the Intuit Women conversation here.  Check out Intuit’s The Women’s Conference.

Illustration credit direct from The Intuit 2020 Report, Page 9.

We look forward to having WEGG contributor Carolyn Ockels share more facts and insights concerning this important work soon.

Posted by:  Laurel Delaney

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1 Response to “The New She-conomy Works the World”


  1. 1 tim jackson November 19, 2010 at 9:24 PM

    Thanks for putting it beautifully. The world in indeed increasingly becoming aware of this change. The global credit crisis has questioned many a things about capitalism and the role of women is up there for discussion.

    Over the last 2 days while doing some research on women leadership & women in workplace, I have come across 3 strong pieces on increased involvement of women at work place. What surprised me about these 3 pieces was that 2 of them were written in India. The first one is on role of women at Pepsi India http://bit.ly/c8h793 & the second one is from the CEO of HCL highlighting the role of women in their organization http://bit.ly/cGHxV8 .

    The 3rd was the EURO RSCG report on consumer shift.

    But what has surprised me is the realization around the role women play in emerging nations. They are starting to become global powers but are acutely aligned to the global shift around the role of women,


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