Archive for January, 2014

It’s Time For Women To Take On the World

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The Story Exchange featured this 3-part series on exporting, which is excerpted from Laurel Delaney’s new book, Exporting:  The Definitive Guide to Selling Abroad Profitably.

1.  It’s Time For Women To Take On the World

Having women involved in international trade is good for the global economy.

2.  Resources For Women Business Owners Who Export

Female entrepreneurs face challenges when pursuing business overseas.  This article talks about ways to overcome them.

3.  Why Women Are Particularly Good at Going Global

Female entrepreneurs often bring sensitivity and human connectedness to international business, writes Laurel Delaney.

A big thank you to Colleen DeBaise, Director of Digital Media at The Story Exchange.

Special note to readers … get involved in the research project called “1,000 stories,” which involves The Story Exchange and Babson College.  They are asking all female entrepreneurs to fill out a form and share your startup story.  They will collect the data and publish it on The Story Exchange.  The goal is to understand the needs of women business owners while also giving them media exposure.  Here’s a link to the form:  http://thestoryexchange.org/feature-startup-story/  Start talking!

Illustration credit:  The Story Exchange

Posted by:  Laurel Delaney

For Real? Trade Development Authority of Pakistan Promotes Business Women

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Is this for real?  It’s hard to say because one cannot shake this upsetting article about the abusive treatment of women in Pakistan published by The Atlantic.  Regardless, the Trade Development Authority of Pakistan (TDAP) is organizing a large exhibition WEXNET 2014 for the promotion of business women of the country.

This initiative aims to enhance their capacity building in exports and to provide them a platform to showcase their products before national and international buyers.

The event takes places from March 21-23, 2014.  Learn more here.  Visit:  Directory of Women Exporters (WE).  If any of you attend, please comment here and let us know how it goes, thanks.

Screenshot courtesy of:  TDAP

Posted by:  Laurel Delaney

Women Go For Growth

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County Mayo, Ireland

Women entrepreneurs in County Mayo, Ireland (where my ancestors on my Dad’s side of the family are from!) are being called on to apply for a free programme which pairs them with some of Ireland’s leading businesswomen as mentors. The program is called Going for Growth and has been effective with more than 300 businesswomen since it was established in 2008.

According to the latest figures from the Organisation for Economic Cooperation and Development (OECD), Irish women are two-and-a-half times less likely to start a business than their male counterparts.

Read the entire article:  Women should play a bigger role in business and job creation

Pay a visit to Going For Growth.  If you are a female owner-manager of a business, have been trading for two years or more, and are serious about developing your company, apply for Going for Growth 2014.  It starts in February.  Deadline to apply is January 24, 2014.

Photo courtesy John Menard

Posted by Laurel Delaney

Invent Something That Can Lift Your Neighbors Out of Poverty

The Wonderbag

The Wonderbag

South African Sarah Collins, who grew up under apartheid, was driven to become an entrepreneur so she could invent something that would help lift her neighbors out of poverty.

She tried earthworm farms and co-op vegetable crops, yet never got very far until a countrywide electricity shortage caused rolling blackouts in 2007 and she was forced to figure out a way to keep her dinner warm without power. She remembered her grandmother used to use couch cushions to keep pots of soup warm.

Collins made a prototype called Wonderbag with the help of an African seamstress. Her invention would mean an end to women spending several hours or more a day cooking and hunting for firewood, a backbreaking chore made even more dangerous by rapists who have been known to prey on women who gather cook-fire fuel alone.  Wonderbag allows women to work the way they want to.  Better yet, for each Wonderbag purchased in the United States, one is donated to a woman in Africa.

Read the entire article here.  Check out Wonderbag at Amazon and the Wonderbag home site.

Photo courtesy:  Wonderbag

Posted by:  Laurel Delaney

Note:  For information on how to set up an Amazon store just like Sarah did for Wonderbag, read Chapter 7, “Using e-Commerce and Social Media Sites as Stepping Stones to Export Success,” in my new book:  Exporting:  The Definitive Guide To Selling Abroad Profitably.


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