Archive for the 'Book Review' Category

How Remarkable Women Entrepreneurs Worldwide Meet Their Dreams

UndeterredBook

Author Rania Habiby Anderson, who wrote Undeterred: The Six Success Habits of Women in Emerging Economies, spent over four years researching and interviewing more than 250 successful female career women and entrepreneurs in developing countries in Africa, Asia, Latin America, Eastern Europe, and the Middle East.

Anderson’s objective with the book is to understand the key traits that caused these women to be successful while so many of their peers failed to meet their dreams.

Below, Anita Newton, VP of corporate marketing at Adknowledge, interviews Anderson on what U.S.-based entrepreneurs can learn from these remarkable women.

Read more:  The No. 1 Trait of Successful Women Entrepreneurs Around the World

Only Today: Celebrate International Women’s Day With a Special Savings On My New Book

ExportBookbyLaurelDelaney

To celebrate International Women’s Day, enjoy a special savings (40% off!) on my new book, “Exporting:  The Definitive Guide to Selling Abroad Profitably” and on other books from female authors.  The digital version on “Exporting” is normally $24.99 and you can get it only for today (3/9/14)  at $14.99!  Better hurry.

Exporting equips you with the knowledge you need to market, sell, and fulfill orders internationally, taking full advantage of the Internet and the opportunities it creates. It also imparts a can-do spirit on exporting, leading to greater revenues, stability, and profitability for your business.

I guarantee “Exporting” will help you establish an exporting business or take your existing business to the next level of growth.  It’s also useful for students who aspire to start a global business and for entrepreneurs who want to take their company’s products and services international.

Use promo code 8MAR14 by 03/09/14.

Go here to order:  Apress – “Exporting” book

Let’s continue to create an environment where women can learn, grow and achieve success!  It’s the only route to uplifting our world.

Photo courtesy:  Apress 2013

Posted by :  Laurel Delaney

It’s Time For Women To Take On the World

Screen Shot 2014-01-25 at 8.07.12 PM

The Story Exchange featured this 3-part series on exporting, which is excerpted from Laurel Delaney’s new book, Exporting:  The Definitive Guide to Selling Abroad Profitably.

1.  It’s Time For Women To Take On the World

Having women involved in international trade is good for the global economy.

2.  Resources For Women Business Owners Who Export

Female entrepreneurs face challenges when pursuing business overseas.  This article talks about ways to overcome them.

3.  Why Women Are Particularly Good at Going Global

Female entrepreneurs often bring sensitivity and human connectedness to international business, writes Laurel Delaney.

A big thank you to Colleen DeBaise, Director of Digital Media at The Story Exchange.

Special note to readers … get involved in the research project called “1,000 stories,” which involves The Story Exchange and Babson College.  They are asking all female entrepreneurs to fill out a form and share your startup story.  They will collect the data and publish it on The Story Exchange.  The goal is to understand the needs of women business owners while also giving them media exposure.  Here’s a link to the form:  http://thestoryexchange.org/feature-startup-story/  Start talking!

Illustration credit:  The Story Exchange

Posted by:  Laurel Delaney

Everything You Should Know to Export Successfully

ExportBookbyLaurelDelaney

I am so excited to let you know that I’ve been writing a NEW book on exporting all year (as shown)! Please sign up below to be notified of publication date (December 18, 2013) and to pre-order book at a guaranteed price!

Exporting:  The Definitive Guide to Selling Abroad Profitably:

  • Lays out simple steps to conduct market research, find customers, open new markets, get paid, and ship goods and services.
  • Takes you through the exporting process via the Internet and other means.
  • Shows how to use social media to expand your international presence.
  • Provides insider tips and strategies to export efficiently and profitably.
  • Explains how the U.S. government helps exporters.
  • Walks readers through the export business plan.

Here’s what else you will learn from my new book:

  • Identify products and services that can be profitably exported.
  • Use the Internet to facilitate all aspects of exporting, especially marketing.
  • Develop a clear strategy on how to export.
  • Export your product or service efficiently and profitably.
  • Find customers retail and wholesale customers globally, enter new markets, get paid, and ship.
  • Explore your best territory using statistics and market research.
  • Develop pricing and prepare documentation.
  • Leverage the Internet and social media—including using tablets and mobile phones—to boost your online exports.

Can’t wait for you to read!  It’s everything you should know to export successfully!

Sign-up here: Exporting:  The Definitive Guide to Selling Abroad Profitably

Photo courtesy:  Apress

Posted by:  Laurel Delaney

Who Is the Bravest Woman in America?

It’s not who you might think.  It’s Ida Lewis (1842-1911).  And a book about her bravery has received glowing reviews.

Based on the true story of Ida Lewis, who was dubbed “the Bravest Woman in America” and who was recognized with the Congressional Life Saving Medal and the American Cross of Honor, this inspiring and unforgettable tale of courage and real-life heroism is a tribute to brave women everywhere.

Ida Lewis

The Bravest Woman in America

by Marissa Moss with illustrations by Andrea U’Ren

Posted by:  Laurel Delaney

Growth-Oriented Women Entrepreneurs and the Global Environment

There’s a new book, “Women Entrepreneurs and the Global Environment (Edward Elgar Publishing 2010),” edited by Candida G. Brush, Professor of Entrepreneurship and the Paul T. Babson Chair in Entrepreneurship, Babson College, US, Anne de Bruin, Professor of Economics, School of Economics and Finance, and Director, New Zealand Social Innovation and Entrepreneurship Research Centre, Massey University, New Zealand, Elizabeth J. Gatewood, Director, National Science Foundation Partners for Innovation Program, Wake Forest University, US and Colette Henry, Norbrook Professor of Business and Enterprise, The Royal Veterinary College, University of London, UK.

Abstract:

Women’s entrepreneurship research and the understanding of factors influencing the growth of women-owned business have advanced significantly over the last decade. Yet, challenges remain. Women Entrepreneurs and the Global Environment for Growth provides wide-ranging insights on the challenges that women entrepreneurs face growing their businesses and how these may be addressed.

Learn more here.

Babson press release here.

Illustration credit: Amazon UK

Also available:  Amazon United States

Posted by:  Laurel Delaney

Eat, Pray, Love and Go Global

For women worldwide who read the book, “Eat, Pray, Love” by American author Elizabeth Gilbert and see the movie starring Julia Roberts (pictured), how might you take a similar journey to Gilbert’s but turn the global experience into a successful business at the same time?

Snippet:

Could the real Elizabeth Gilbert have survived her divorce without leaving New York?  Maybe.  I mean, probably.  I think it’s safe to assume she would have gone on breathing, like the rest of us.  But would she have become who she is today?  Doubtful.  After all, the whole point of Gilbert’s global journey was to find herself – to define herself in a way that had nothing to do with her career or her past loves.

Read more here.

Posted by:  Laurel Delaney

Do’s and Taboos For Women Conducting Business Worldwide

Do’s and Taboos Around the World for Women in Business has been around for a number of years. The co-author, Roger E. Axtell, with more than 30 years of experience in international trade, has written several books with the same theme of Do’s and Taboos (e.g., Around the World and of International Trade — the first one was published around 1985). But this book, in particular, may be interest to you if you want to seriously learn the rules of the world for conducting business as a businesswoman.

From the publisher:

This invaluable resource features tips on everything from traveling safely and wardrobe to helpful advice on balancing an international career with family life. Draws on the experiences of more than 100 men and women who have succeeded in international business and addresses a wide range of do’s and taboos faced by women working or living abroad: from body language to health concerns to dating and sex. Offers country-by-country listing of the rules for proper dress, speech, table manners, etc., and resources listing the best schools, courses, and language training, advice on finding mentors, and more.

Learn more and purchase the book here.

Posted by: Laurel Delaney


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