Posts Tagged 'WEGG'

Women Entrepreneurs, the Global Market Needs You

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According to the Small Business and Entrepreneurship Council, In 2016, 97% of all exporters in the U.S. were small and medium-sized companies. The other statistic from this study that can’t be ignored is that only 12% of businesses that export are owned by women. Why are more women not accessing the vast world that is global business?

In Devishobha Chandramouli’s recent Entrepreneur article, “6 Global Trends Reveal How Women Are Redefining Entrepreneurship,” she reports the ways in which women entrepreneurs are critical to the global market. Within Chandramouli’s findings, WEGG founder, Laurel Delaney, reports on why women are often absent from business at a global level:

“Even in a developed economy, women business owners are less likely to explore and expand their products or services because they think they can’t do it, or that they don’t have access to the right training, education, advisory networks, mentorships and community programs. This perceived deficiency makes it difficult for women to access markets, conduct marketing and establish relationships.”

If women do not believe they are capable of global success, they will not achieve it. The secret is, that women are not only capable of global business, but are also exponentially beneficial to their communities when they have it. Chandramouli notes,

“As globalization is breaking down the barriers that limited businesses by cultures, gender and geography, many partnership and trade agreements have been developed in an attempt to encourage global economic activity among women. Women are known to give back about 90 percent of their earnings to the health and education of their communities and families, contributing to development directly, so it’s easy to see why it is critical.”

Women entrepreneurs, the global market needs you.

You can read Chandramouli’s article here, to learn more about how women have the ability to transform global business, for the better, from within.

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Why go global?  How do you start?  Where can you find customers?  How do you get paid?  Find out these answers and learn other best-kept secrets to expanding a business globally. 

JOIN us for our first weggchat™ (#weggchat) Wednesday, August 8 from 11:00 a.m. — 12:00 p.m. (noon) Central time on Take Your Business Global! and facilitated by Laurel Delaney, President of WEGG and founder of GlobeTrade.com.  Laurel will field questions and add insights on how to take a business global.  Small business owners can join the conversation by using the hashtag #weggchat to chime in with questions and answers.

Event is free of charge but you must use tchat.io or twubs.com to follow the conversation using the hashtag #weggchat.  See you there!
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For Women Entrepreneurs the World is Your Market

by Laurel Delaney, President, Women Entrepreneurs Grow Global (WEGG)

In a manifesto I authored in 2004, “Shaking Things Up. Making Things Happen,” I wrote, “In the future, there will be two kinds of enterprises: those that go global and those that die.” Companies should be going global, and it is the women entrepreneurs who are pushing boundaries and targeting the world for business.

According to the Global Entrepreneurship Monitor Women’s Entrepreneurship Report 2016-2017, “In 2016, an estimated 163 million women were starting or running new businesses in 74 economies around the world. In addition, an estimated 111 million were running established businesses. This not only shows the impact of women entrepreneurs across the globe, but highlights their contributions to the growth and well-being of their societies.”

The report sums up the following on international sales pertaining to women entrepreneurs operating globally.

  • The level of international sales varies dramatically. It is zero or less than 1% in three Latin American countries (Brazil, Guatemala, and Ecuador) and three Asian countries (Malaysia, Thailand and Vietnam). However, more than three- fourths of women entrepreneurs in the UAE and over half of women in Saudi Arabia report international sales.

  • In innovation-driven economies, more than one-fifth of women entrepreneurs report 25% or more of sales go to customers outside their economies. This is four times the level of the factor-driven group.

  • Regionally, only 6% of sub-Saharan African women entrepreneurs are internationally oriented, somewhat more than half the level of men. In MENA, 29% of women entrepreneurs are considered international, and at a higher rate than men.

  • North America’s high average [of international sales for women entrepreneurs] is due to Canada, where 32% of women entrepreneurs list at least 25% of sales to international markets. This contrasts with the United States at 9% [hence the reason for organizations such as Chicago-based Women Entrepreneurs Grow Global that support global growth for USA-based women entrepreneurs and business owners].

While I believe that companies must go global, I also recognize that some companies may not lend themselves to that level of production. For example, if you are a mom-and-pop organization making jams and jellies in your kitchen, you could certainly sell a jar or two globally but you might not have the resources, or desire, to compete on a larger scale.

I am a fan of eBay and Amazon for a small-business person selling their wares but I am not a fan of using either platform as a model of going global when it comes to talking about selling a single item to a single customer in a foreign country. True globalization means that an organization is selling a large volume to a wide variety of customers across international borders.

A Website, blog or even a Facebook Page, is a great first step in moving a business out of the local market to the international one. After that, check out governmental resources such as buyusa.gov or export.gov, which both offer myriad information and tips.

You don’t have to do business in your own backyard, because the world is your market. And the technology that we have available to us now is the ramp to launch your business to the next level to boost its performance.

Additional articles and resources available to women entrepreneurs going global:

  1. About WEGG (https://womenentrepreneursgrowglobal.org/about/).
  2. Why Female Entrepreneurs Are the Key to Global Development (https://www.huffingtonpost.ca/girls-twenty/female-entrepreneurs_b_6249784.html).
  3. Women Are Confident in Their Own Businesses and the U.S. Economy, According to the 2014 Sage Business Index (http://www.marketwired.com/press-release/women-are-confident-their-own-businesses-us-economy-according-2014-sage-business-index-1972838.htm)
  4. Women Entrepreneurs Energize Economies (https://www.scribd.com/document/88179690/Enterprising-Women-2012).
  5. Women: Global entrepreneurship is affordable and accessible (https://www.godaddy.com/garage/women-global-entrepreneurship-affordable-accessible/)
  6. 5 Reasons Women are Natural at Going Global (https://www.leader-values.com/article.php?aid=165).
  7. It’s Time for Women To Take on the World (https://thestoryexchange.org/time-women-world/).

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Note:  Did you just bag a customer in Argentina, Ireland or Korea? How do you structure the deal?  Don’t let lack of financing knowledge be the reason you lose the contract.

Join us for our next WEGGinar™ 6/6/18 on “Grow Globally By Offering Competitive Financing Solutions” and presented by Tamara Maxwell, Director, Minority and Women Owned Business & Multiplier Outreach Division, Office of Small Business, Export-Import Bank of the United States.  She will guide you on how to get paid.  In addition, we have added special experts on this WEGGinar™:  Laura Blodgett, who holds both the corporate Treasury Analyst role and the Accounts Receivable/Credit Administrator role for one of the divisions of Jergens, Inc. and Chantal Wittman, WEGG Board Member and VP of International Trade Sales, International Banking Division, MB Financial.  Register here.

Event is free of charge but you must register in advance to attend.
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Powering Prosperity Around the World

What do you do when your brand recognition is low despite the fact that you have thousands of customers all over the world?  That was the challenge Intuit had but in their case, they have more than 46 million customers.  Yes, that’s right — more than 46 million customers yet there is room for growth internationally on their suite of products.

Chief marketing officer Lucas Watson said corporate brand recognition is low despite the fact that Intuit’s services have a combined 46 million customers. “Even among people who use our products, only four out of every thousand use two or more,” he told Adweek—and that’s something Intuit wants to address given recent advancements to integrate its programs [QuickBooks and TurboTax], which function better when used together.

So what did they do?  They came up with a four-minute animated short described as having a “Pixar storytelling style.”

Intuit worked with brand agency of record Phenomenon to animate its message, which Watson and global corporate marketing director [Ms.] Lauren Stafford sum up as “powering prosperity around the world.”

Ahhhhhh, “powering prosperity around the world” reminds us a lot of what we are doing at WEGG!  Read more about Intuit’s animated world of “A Giant Story.”  Learn how you can be disruptive to bring attention to your brand.

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Upcoming WEGGinar Feb 7Note: Don’t miss our next WEGGinar™ 2/7/18 on “Dare to Be Bold!  Here’s How” and presented by CamMI Pham, Partner, ThinkRenegade. Register here. Event is free of charge but you must register in advance to attend.
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WEGG: Clearing the Path for Women to Take on the World

Through collaboration and a passion to help small businesses succeed, EXIM Bank and Women Entrepreneurs Grow Global (WEGG) were able to arm KOVAL Distillery with the resources and support needed to exceed its global business growth goals.

One of WEGG’s members, Sonat Birnecker Hart, president and co-owner of KOVAL Distillery, hosted a WEGG workshop and also presented at the event. KOVAL Distillery produces organic whiskey, liqueurs and specialty spirits that are sold throughout the US, Europe, Canada, Australia and Asia.

Ms. Hart says:

“We recognized that as our export business grows, it would behoove us to have a system in place to be able to send over more product and build stronger relationships with our partners. Having the support of EXIM Bank allows us greater flexibility to meet the needs of our growing markets, while providing us with the security to aim higher,” Sonat explained.

The two organizations, EXIM Bank and WEGG, will continue to work together and cultivate these opportunities for women entrepreneurs throughout the US.

WEGG’s work revolves around educating and helping women entrepreneurs and business owners export their products and services throughout the world.

Read more about how EXIM Bank and WEGG are clearing the path for women to take on the world.

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Upcoming WEGGinar Feb 7Note: Don’t miss our next WEGGinar™ 2/7/18 on “Dare to Be Bold!  Here’s How” and presented by CamMI Pham, Partner, ThinkRenegade. Register here. Event is free of charge but you must register in advance to attend.
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A Spur to Action: Get More Women to Export

Women-led small businesses in Northern Ireland are less likely to be exporters and female business leaders are less likely to consider investing and expanding than their male counterparts.

Exporting doesn’t necessarily mean investing in large and complex supply chains. It could mean something as simple as creating a website from a template and taking orders via email. It also doesn’t need to reach every market around the world – there are plenty of near-market opportunities in the rest of the UK and Ireland that are there to be seized.

The bottom line is there is no magic bullet to exporting.  It requires the right mindset, an appropriate business model, hard work and support from resources such as WEGG.

Read more about spurring female-led companies to export-action.

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Note: Don’t miss our next WEGGinar™ 1/10/18 on “Laurel Delaney’s Global Trade Trends Report 2018” and presented by Laurel Delaney, President, WEGG and Founder, GlobeTrade.com. Register here:  https://register.gotowebinar.com/register/1940601026277957634

Event is free of charge but you must register in advance to attend.
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WEGG Unlocks Export Opportunities for Women-Owned Businesses

Michael Froman, former U.S. Trade Representative, had it right when he said it is important for women-owned businesses to be able to export their products because studies have found that women-owned firms that export not only earn more, but also employ more people and are, on average, more productive than women-owned firms that do not. Through exporting, women also energize our economies.

We’ve said it time and again that exporting has very real advantages and puts women business owners on a path toward greater growth and profitability.

Read more about how women worldwide are unlocking export opportunities for their businesses.

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Note: Don’t miss our next WEGGinar™ 11/1/17 on “UPS Takes the Guesswork out of Global Shipping” and presented by Andrea Cervini, UPS Illinois, Small Business Marketing Manager (https://global.ups.com/how-to-ship-internationally/).  Register here: https://register.gotowebinar.com/register/3272777010361474561.
Event is free of charge but you must register in advance to attend.
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What Do Women and Whiskey Have in Common With Going Global?

What do women and whiskey have in common with going global?  Plenty. Because our next on-the-ground WEGG event takes place at the famous KOVAL Distillery in Chicago on Tuesday, September 19 from 9:30 a.m. – 11:00 a.m. Central time where Dr. Sonat Birnecker Hart will talk about “The Top 3 Export Lessons Learned from a Chicago Distillery.”  The program also includes a tour of KOVAL Distillery.

Dr. Birnecker Hart is owner and president of Chicago-based KOVAL Distillery, and has spearheaded product development, distribution, and marketing. With over 50 awards, including gold medals on both sides of the Atlantic, KOVAL is considered one of America’s leading craft distilleries. Recently earning the title, Illinois Exporter of the Year, KOVAL has demonstrated a focus on international distribution and growth abroad with availability throughout the EU, Australia, New Zealand, Canada, Japan, South Korea, and in the coming months, Taiwan and China.

The event is hosted by Women Entrepreneurs GROW Global (WEGG) and in collaboration with ICNC/SBDC.  WEGG thanks its sponsors for making this educational program possible:  UPS, IBM and BAL.

To learn more and to register (it’s not too late … a few seats left), visit:
https://www.eventbrite.com/e/wegg-icnc-export-workshop-tickets-36226102247

We look forward to seeing you there!

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Note: Don’t miss our next WEGGinar™ 10/11/17 on “Navigating Global Business Travel in 2017,” and presented by Stephanie Lewin, Global Immigration Attorney at Berry Appleman & Leiden LLP (www.balglobal.com).  Register here: https://register.gotowebinar.com/register/6874264726093775875.
Event is free of charge but you must register in advance to attend.
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WEGG Women: Going Global is Affordable and Accessible

Why is it easier than ever now to take your business global?  Does exporting present challenges for women business owners and entrepreneurs?  What factors influence a woman business owner to go global?  Is there an organization that fosters global growth for businesses in a simple, engaging and affordable manner?

To find out the answers to these questions, read more.

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Note: Don’t miss our next WEGGinar™ 5/10/17 on “How to Improve Your Website For Global Customers,” and presented by John Yunker, Co-founder of Byte Level Research, author of “Think Outside the Country.” Register here:  https://attendee.gotowebinar.com/register/4596645079593705731.
Event is no charge but you must register in advance to attend.

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WEGG Mission

Our mission is to educate, inspire and nurture women business owners and entrepreneurs worldwide on how to go global so they can run healthier businesses and create a new future for themselves, their families and their community.


Women Entrepreneurs GROW Global is a 501(c)3 nonprofit organization. EIN/Tax ID #47-2956522.

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