Posts Tagged 'WEGG'

Make Your Global Online Shoppers Feel at Home Wherever They Are

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Registration is still open for our FREE November 7th, 2018 wegginar®, with presenter Cristina Bandal, Industry Segment Manager of Retail and Consumer Goods for UPS.

Cristina has an extensive career with UPS, working within the marketing functions. She has worked with merchants in the retail and high tech industries. Cristina makes customer experiences valuable, by improving the shopper’s experiences. Her most recent assignment helps enable merchants to sell outside the US through UPS technology.

If 95% of the worlds population lives outside the US, why are some merchants still only selling to the domestic market? Complex rules, costly risks and high transportation costs make it difficult for small businesses to merge into new markets. UPS i-parcel not only offers a solution to these merchants, but provides a frictionless experience to international consumers.

wegginar® participants can expect to learn how to…

  1. Offer international consumers the same shopping experience on your website that you offer to shoppers in the US.

  2. Avoid complicated and costly international shipping that will ultimately improve your conversion rate.
  3. Enable new international markets with just a click and reach a world of consumers.
  4. Make your online shoppers feel at home anywhere

wegg® aims to make resources for going global accessible to all women entrepreneurs, and our wegginars® are free thanks to our sponsors. To register for the event, visit this link: https://register.gotowebinar.com/register/8810009934736118275 

The Rise of Women ‘Millennipreneurs’

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The Female Entrepreneurs Institute has reported that there is a new generation of wildly successful business owners, who are all under thirty-five years of age. The ‘millennipreneur’ model of business has proven to be advantageous worldwide. The Institute explains,

“[This new] approach to business differs from that of their elders in terms of their ambitions, results and leadership style. Among the successful business owning millennials studied in this research, some 78% come from families with a history of running their own businesses. As a group, each has already established on average 7.7 companies, compared with an average of 3.5 among the 50-and-over Baby Boomers.”

A contemporary and forward-thinking entrepreneurship can be seen in this new generation’s most lucrative areas of business. The top three sectors of wealth for millennipreneurs were listed as: retail (12.5%), professional services (8.5%), and technology (7.3%).

This new generation of business owners has paved a way for women business owners, specifically. The proof is in the numbers…

“89% of women entrepreneurs surveyed expecting growing or stable profits in the next 12 months. Female millennipreneurs are aiming even higher with close to 75% expecting business profits to increase in the next 12 months…”

wegg® knows that the future of entrepreneurship is women entrepreneurship. We can help you start your business, or show you the steps you can take to go global. Join us for our FREE wegginar® on 10/3 with Katie Kollhoff, founder and CEO, NUMiX. You can find all of the details, and register for the event, here.

President and CEO Julie Smolyansky on “Following Your Gut”

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This past Wednesday September 12th, President and CEO of Lifeway Kefir, Julie Smolyansky lead a wegg® workshop about the importance of following your gut on business and personal endeavors. Her inspiring talk covered the journey of Lifeway beginning in her parent’s basement, in the mid-eighties, when they began making Kefir, a food inspired by their home country, the former Soviet Union.  It is now a $120 million publicly-traded company, thanks to Julie. She grew Lifeway to the size it is now, without a business degree, and became CEO at age 27, when her father suddenly passed away. Smolyansky shared the story of how one of her father’s friends reacted when he died and she was made CEO…

“[He said] ‘forget it, the company is done. Sell all of your stock tomorrow. There’s no way a 27 year old girl could run a company.’ This is done. Lifeway is over…I go into the office Monday morning…and everyone had sold their stock….It was devastating…[I] picked my head up and moved forward. Then, we had 70 people, today we have 320. We’ve grown our business from 12 million to 120 million…We continued to execute on the strategy we believed in, and continued to follow our gut, and worked really really hard….That man who said ‘she’s never gonna do it,’…I literally think about him every day. I say ‘thank you’, ‘thank you so much for underestimating me, for pissing me off, and making me angry…You gave me the fuel to move forward.”

Smolyansky went on to describe how being a young CEO became a strength for her. She followed her gut and made Lifeway one of the first businesses ever to have an active social media presence. She explained, “We were ahead of the game…Vogue called us ‘avant garde’ for being on social media.”

She also shared her beliefs on the importance of female entrepreneurship,

“If women were employed at the same rates as men, we know the global GDP would rise exponentially…That I think is really important. A rising tide raises all ships, and when women create jobs, an entire community is more safe and stable….Women are the key to saving the world…Entrepreneurship…can heal the world.”

Other inspiring takeaways from Smolyansky’s talk…

  • Keep moving ahead no matter what your challenges are in life.
  • Make a big impact:  it only takes one person one step at a time to change the world.
  • Follow your gut (we should all listen to our intuition on important matters in life).

Thank you to Julie, and her team, Justine and Maria, for making our on-the-ground wegg® workshop a success.  And thank you to Bank of America, Moji Eagan and Aneta Mazur, for hosting us.

If you were not able to make this wegg® workshop, we are having a wegginar® on Wednesday, October 3rd with Katie Kollhoff, CEO, NUMIX.  She’ll present on “Small Startup, Big Impact.”  Thanks to our sponsors, IBM, UPS, Bank of America and GlobalCare Clinical Trials, the program is no charge but you must register to attend, here.

Women Entrepreneurs, the Global Market Needs You

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According to the Small Business and Entrepreneurship Council, In 2016, 97% of all exporters in the U.S. were small and medium-sized companies. The other statistic from this study that can’t be ignored is that only 12% of businesses that export are owned by women. Why are more women not accessing the vast world that is global business?

In Devishobha Chandramouli’s recent Entrepreneur article, “6 Global Trends Reveal How Women Are Redefining Entrepreneurship,” she reports the ways in which women entrepreneurs are critical to the global market. Within Chandramouli’s findings, WEGG founder, Laurel Delaney, reports on why women are often absent from business at a global level:

“Even in a developed economy, women business owners are less likely to explore and expand their products or services because they think they can’t do it, or that they don’t have access to the right training, education, advisory networks, mentorships and community programs. This perceived deficiency makes it difficult for women to access markets, conduct marketing and establish relationships.”

If women do not believe they are capable of global success, they will not achieve it. The secret is, that women are not only capable of global business, but are also exponentially beneficial to their communities when they have it. Chandramouli notes,

“As globalization is breaking down the barriers that limited businesses by cultures, gender and geography, many partnership and trade agreements have been developed in an attempt to encourage global economic activity among women. Women are known to give back about 90 percent of their earnings to the health and education of their communities and families, contributing to development directly, so it’s easy to see why it is critical.”

Women entrepreneurs, the global market needs you.

You can read Chandramouli’s article here, to learn more about how women have the ability to transform global business, for the better, from within.

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Why go global?  How do you start?  Where can you find customers?  How do you get paid?  Find out these answers and learn other best-kept secrets to expanding a business globally. 

JOIN us for our first weggchat™ (#weggchat) Wednesday, August 8 from 11:00 a.m. — 12:00 p.m. (noon) Central time on Take Your Business Global! and facilitated by Laurel Delaney, President of WEGG and founder of GlobeTrade.com.  Laurel will field questions and add insights on how to take a business global.  Small business owners can join the conversation by using the hashtag #weggchat to chime in with questions and answers.

Event is free of charge but you must use tchat.io or twubs.com to follow the conversation using the hashtag #weggchat.  See you there!
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For Women Entrepreneurs the World is Your Market

by Laurel Delaney, President, Women Entrepreneurs Grow Global (WEGG)

In a manifesto I authored in 2004, “Shaking Things Up. Making Things Happen,” I wrote, “In the future, there will be two kinds of enterprises: those that go global and those that die.” Companies should be going global, and it is the women entrepreneurs who are pushing boundaries and targeting the world for business.

According to the Global Entrepreneurship Monitor Women’s Entrepreneurship Report 2016-2017, “In 2016, an estimated 163 million women were starting or running new businesses in 74 economies around the world. In addition, an estimated 111 million were running established businesses. This not only shows the impact of women entrepreneurs across the globe, but highlights their contributions to the growth and well-being of their societies.”

The report sums up the following on international sales pertaining to women entrepreneurs operating globally.

  • The level of international sales varies dramatically. It is zero or less than 1% in three Latin American countries (Brazil, Guatemala, and Ecuador) and three Asian countries (Malaysia, Thailand and Vietnam). However, more than three- fourths of women entrepreneurs in the UAE and over half of women in Saudi Arabia report international sales.

  • In innovation-driven economies, more than one-fifth of women entrepreneurs report 25% or more of sales go to customers outside their economies. This is four times the level of the factor-driven group.

  • Regionally, only 6% of sub-Saharan African women entrepreneurs are internationally oriented, somewhat more than half the level of men. In MENA, 29% of women entrepreneurs are considered international, and at a higher rate than men.

  • North America’s high average [of international sales for women entrepreneurs] is due to Canada, where 32% of women entrepreneurs list at least 25% of sales to international markets. This contrasts with the United States at 9% [hence the reason for organizations such as Chicago-based Women Entrepreneurs Grow Global that support global growth for USA-based women entrepreneurs and business owners].

While I believe that companies must go global, I also recognize that some companies may not lend themselves to that level of production. For example, if you are a mom-and-pop organization making jams and jellies in your kitchen, you could certainly sell a jar or two globally but you might not have the resources, or desire, to compete on a larger scale.

I am a fan of eBay and Amazon for a small-business person selling their wares but I am not a fan of using either platform as a model of going global when it comes to talking about selling a single item to a single customer in a foreign country. True globalization means that an organization is selling a large volume to a wide variety of customers across international borders.

A Website, blog or even a Facebook Page, is a great first step in moving a business out of the local market to the international one. After that, check out governmental resources such as buyusa.gov or export.gov, which both offer myriad information and tips.

You don’t have to do business in your own backyard, because the world is your market. And the technology that we have available to us now is the ramp to launch your business to the next level to boost its performance.

Additional articles and resources available to women entrepreneurs going global:

  1. About WEGG (https://womenentrepreneursgrowglobal.org/about/).
  2. Why Female Entrepreneurs Are the Key to Global Development (https://www.huffingtonpost.ca/girls-twenty/female-entrepreneurs_b_6249784.html).
  3. Women Are Confident in Their Own Businesses and the U.S. Economy, According to the 2014 Sage Business Index (http://www.marketwired.com/press-release/women-are-confident-their-own-businesses-us-economy-according-2014-sage-business-index-1972838.htm)
  4. Women Entrepreneurs Energize Economies (https://www.scribd.com/document/88179690/Enterprising-Women-2012).
  5. Women: Global entrepreneurship is affordable and accessible (https://www.godaddy.com/garage/women-global-entrepreneurship-affordable-accessible/)
  6. 5 Reasons Women are Natural at Going Global (https://www.leader-values.com/article.php?aid=165).
  7. It’s Time for Women To Take on the World (https://thestoryexchange.org/time-women-world/).

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Note:  Did you just bag a customer in Argentina, Ireland or Korea? How do you structure the deal?  Don’t let lack of financing knowledge be the reason you lose the contract.

Join us for our next WEGGinar™ 6/6/18 on “Grow Globally By Offering Competitive Financing Solutions” and presented by Tamara Maxwell, Director, Minority and Women Owned Business & Multiplier Outreach Division, Office of Small Business, Export-Import Bank of the United States.  She will guide you on how to get paid.  In addition, we have added special experts on this WEGGinar™:  Laura Blodgett, who holds both the corporate Treasury Analyst role and the Accounts Receivable/Credit Administrator role for one of the divisions of Jergens, Inc. and Chantal Wittman, WEGG Board Member and VP of International Trade Sales, International Banking Division, MB Financial.  Register here.

Event is free of charge but you must register in advance to attend.
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Powering Prosperity Around the World

What do you do when your brand recognition is low despite the fact that you have thousands of customers all over the world?  That was the challenge Intuit had but in their case, they have more than 46 million customers.  Yes, that’s right — more than 46 million customers yet there is room for growth internationally on their suite of products.

Chief marketing officer Lucas Watson said corporate brand recognition is low despite the fact that Intuit’s services have a combined 46 million customers. “Even among people who use our products, only four out of every thousand use two or more,” he told Adweek—and that’s something Intuit wants to address given recent advancements to integrate its programs [QuickBooks and TurboTax], which function better when used together.

So what did they do?  They came up with a four-minute animated short described as having a “Pixar storytelling style.”

Intuit worked with brand agency of record Phenomenon to animate its message, which Watson and global corporate marketing director [Ms.] Lauren Stafford sum up as “powering prosperity around the world.”

Ahhhhhh, “powering prosperity around the world” reminds us a lot of what we are doing at WEGG!  Read more about Intuit’s animated world of “A Giant Story.”  Learn how you can be disruptive to bring attention to your brand.

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Upcoming WEGGinar Feb 7Note: Don’t miss our next WEGGinar™ 2/7/18 on “Dare to Be Bold!  Here’s How” and presented by CamMI Pham, Partner, ThinkRenegade. Register here. Event is free of charge but you must register in advance to attend.
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WEGG: Clearing the Path for Women to Take on the World

Through collaboration and a passion to help small businesses succeed, EXIM Bank and Women Entrepreneurs Grow Global (WEGG) were able to arm KOVAL Distillery with the resources and support needed to exceed its global business growth goals.

One of WEGG’s members, Sonat Birnecker Hart, president and co-owner of KOVAL Distillery, hosted a WEGG workshop and also presented at the event. KOVAL Distillery produces organic whiskey, liqueurs and specialty spirits that are sold throughout the US, Europe, Canada, Australia and Asia.

Ms. Hart says:

“We recognized that as our export business grows, it would behoove us to have a system in place to be able to send over more product and build stronger relationships with our partners. Having the support of EXIM Bank allows us greater flexibility to meet the needs of our growing markets, while providing us with the security to aim higher,” Sonat explained.

The two organizations, EXIM Bank and WEGG, will continue to work together and cultivate these opportunities for women entrepreneurs throughout the US.

WEGG’s work revolves around educating and helping women entrepreneurs and business owners export their products and services throughout the world.

Read more about how EXIM Bank and WEGG are clearing the path for women to take on the world.

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Upcoming WEGGinar Feb 7Note: Don’t miss our next WEGGinar™ 2/7/18 on “Dare to Be Bold!  Here’s How” and presented by CamMI Pham, Partner, ThinkRenegade. Register here. Event is free of charge but you must register in advance to attend.
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A Spur to Action: Get More Women to Export

Women-led small businesses in Northern Ireland are less likely to be exporters and female business leaders are less likely to consider investing and expanding than their male counterparts.

Exporting doesn’t necessarily mean investing in large and complex supply chains. It could mean something as simple as creating a website from a template and taking orders via email. It also doesn’t need to reach every market around the world – there are plenty of near-market opportunities in the rest of the UK and Ireland that are there to be seized.

The bottom line is there is no magic bullet to exporting.  It requires the right mindset, an appropriate business model, hard work and support from resources such as WEGG.

Read more about spurring female-led companies to export-action.

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Note: Don’t miss our next WEGGinar™ 1/10/18 on “Laurel Delaney’s Global Trade Trends Report 2018” and presented by Laurel Delaney, President, WEGG and Founder, GlobeTrade.com. Register here:  https://register.gotowebinar.com/register/1940601026277957634

Event is free of charge but you must register in advance to attend.
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WEGG Mission

Our mission is to educate, inspire and nurture women business owners and entrepreneurs worldwide on how to go global so they can run healthier businesses and create a new future for themselves, their families and their community.


Women Entrepreneurs GROW Global is a 501(c)3 nonprofit organization. EIN/Tax ID #47-2956522.

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