Posts Tagged 'WEGG'

Powering Prosperity Around the World

What do you do when your brand recognition is low despite the fact that you have thousands of customers all over the world?  That was the challenge Intuit had but in their case, they have more than 46 million customers.  Yes, that’s right — more than 46 million customers yet there is room for growth internationally on their suite of products.

Chief marketing officer Lucas Watson said corporate brand recognition is low despite the fact that Intuit’s services have a combined 46 million customers. “Even among people who use our products, only four out of every thousand use two or more,” he told Adweek—and that’s something Intuit wants to address given recent advancements to integrate its programs [QuickBooks and TurboTax], which function better when used together.

So what did they do?  They came up with a four-minute animated short described as having a “Pixar storytelling style.”

Intuit worked with brand agency of record Phenomenon to animate its message, which Watson and global corporate marketing director [Ms.] Lauren Stafford sum up as “powering prosperity around the world.”

Ahhhhhh, “powering prosperity around the world” reminds us a lot of what we are doing at WEGG!  Read more about Intuit’s animated world of “A Giant Story.”  Learn how you can be disruptive to bring attention to your brand.


Upcoming WEGGinar Feb 7Note: Don’t miss our next WEGGinar™ 2/7/18 on “Dare to Be Bold!  Here’s How” and presented by CamMI Pham, Partner, ThinkRenegade. Register here. Event is free of charge but you must register in advance to attend.

WEGG: Clearing the Path for Women to Take on the World

Through collaboration and a passion to help small businesses succeed, EXIM Bank and Women Entrepreneurs Grow Global (WEGG) were able to arm KOVAL Distillery with the resources and support needed to exceed its global business growth goals.

One of WEGG’s members, Sonat Birnecker Hart, president and co-owner of KOVAL Distillery, hosted a WEGG workshop and also presented at the event. KOVAL Distillery produces organic whiskey, liqueurs and specialty spirits that are sold throughout the US, Europe, Canada, Australia and Asia.

Ms. Hart says:

“We recognized that as our export business grows, it would behoove us to have a system in place to be able to send over more product and build stronger relationships with our partners. Having the support of EXIM Bank allows us greater flexibility to meet the needs of our growing markets, while providing us with the security to aim higher,” Sonat explained.

The two organizations, EXIM Bank and WEGG, will continue to work together and cultivate these opportunities for women entrepreneurs throughout the US.

WEGG’s work revolves around educating and helping women entrepreneurs and business owners export their products and services throughout the world.

Read more about how EXIM Bank and WEGG are clearing the path for women to take on the world.


Upcoming WEGGinar Feb 7Note: Don’t miss our next WEGGinar™ 2/7/18 on “Dare to Be Bold!  Here’s How” and presented by CamMI Pham, Partner, ThinkRenegade. Register here. Event is free of charge but you must register in advance to attend.

A Spur to Action: Get More Women to Export

Women-led small businesses in Northern Ireland are less likely to be exporters and female business leaders are less likely to consider investing and expanding than their male counterparts.

Exporting doesn’t necessarily mean investing in large and complex supply chains. It could mean something as simple as creating a website from a template and taking orders via email. It also doesn’t need to reach every market around the world – there are plenty of near-market opportunities in the rest of the UK and Ireland that are there to be seized.

The bottom line is there is no magic bullet to exporting.  It requires the right mindset, an appropriate business model, hard work and support from resources such as WEGG.

Read more about spurring female-led companies to export-action.


Note: Don’t miss our next WEGGinar™ 1/10/18 on “Laurel Delaney’s Global Trade Trends Report 2018” and presented by Laurel Delaney, President, WEGG and Founder, Register here:

Event is free of charge but you must register in advance to attend.

WEGG Unlocks Export Opportunities for Women-Owned Businesses

Michael Froman, former U.S. Trade Representative, had it right when he said it is important for women-owned businesses to be able to export their products because studies have found that women-owned firms that export not only earn more, but also employ more people and are, on average, more productive than women-owned firms that do not. Through exporting, women also energize our economies.

We’ve said it time and again that exporting has very real advantages and puts women business owners on a path toward greater growth and profitability.

Read more about how women worldwide are unlocking export opportunities for their businesses.

Note: Don’t miss our next WEGGinar™ 11/1/17 on “UPS Takes the Guesswork out of Global Shipping” and presented by Andrea Cervini, UPS Illinois, Small Business Marketing Manager (  Register here:
Event is free of charge but you must register in advance to attend.

What Do Women and Whiskey Have in Common With Going Global?

What do women and whiskey have in common with going global?  Plenty. Because our next on-the-ground WEGG event takes place at the famous KOVAL Distillery in Chicago on Tuesday, September 19 from 9:30 a.m. – 11:00 a.m. Central time where Dr. Sonat Birnecker Hart will talk about “The Top 3 Export Lessons Learned from a Chicago Distillery.”  The program also includes a tour of KOVAL Distillery.

Dr. Birnecker Hart is owner and president of Chicago-based KOVAL Distillery, and has spearheaded product development, distribution, and marketing. With over 50 awards, including gold medals on both sides of the Atlantic, KOVAL is considered one of America’s leading craft distilleries. Recently earning the title, Illinois Exporter of the Year, KOVAL has demonstrated a focus on international distribution and growth abroad with availability throughout the EU, Australia, New Zealand, Canada, Japan, South Korea, and in the coming months, Taiwan and China.

The event is hosted by Women Entrepreneurs GROW Global (WEGG) and in collaboration with ICNC/SBDC.  WEGG thanks its sponsors for making this educational program possible:  UPS, IBM and BAL.

To learn more and to register (it’s not too late … a few seats left), visit:

We look forward to seeing you there!

Note: Don’t miss our next WEGGinar™ 10/11/17 on “Navigating Global Business Travel in 2017,” and presented by Stephanie Lewin, Global Immigration Attorney at Berry Appleman & Leiden LLP (  Register here:
Event is free of charge but you must register in advance to attend.

WEGG Women: Going Global is Affordable and Accessible

Why is it easier than ever now to take your business global?  Does exporting present challenges for women business owners and entrepreneurs?  What factors influence a woman business owner to go global?  Is there an organization that fosters global growth for businesses in a simple, engaging and affordable manner?

To find out the answers to these questions, read more.


Note: Don’t miss our next WEGGinar™ 5/10/17 on “How to Improve Your Website For Global Customers,” and presented by John Yunker, Co-founder of Byte Level Research, author of “Think Outside the Country.” Register here:
Event is no charge but you must register in advance to attend.


Women Are Leading the Global Entrepreneurial Revolution


Women are leading the charge in taking their businesses global and the United States is a frontrunner with other nations following suit.

Our friend and colleague Rieva Lesonsky, CEO and cofounder, GrowBiz Media says:

I’ve [Rieva Lesonky] seen this firsthand over the past three years as I traveled to Brazil, India and Turkey, meeting scores of international women entrepreneurs at various states of business ownership, from startup to global expansion. The good news is these women don’t have to go it alone. There are organizations [such as WEGG] and events to help them come together, solve common challenges and exchange support.

Read more:  What Global Women Business Owners Need to Grow


Note: Don’t miss our next WEGG webinar 8/24 on “Reach Multilingual Markets: Creating Content, Developing Effective Partnerships, and Utilizing Translation Technology,” and presented by expert Jennifer Murphy, Director of Marketing, Eriksen Translations, Inc. Register here: Event is no charge but you must register in advance to attend.


Giving Wings to Female Entrepreneurs

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Dr. Agnieszka Klucznik-Törő (pictured), founder and general manager of the International Center for Entrepreneurship (ICE), says:

In the past two decades, female entrepreneurs have accounted for around a third of all businesses in the UK, 26% in France and 37% all businesses in the USA. Yet, women constitute of 52% of the total population in Europe.

Recognizing these challenges, WINGS, the European Network of Female Entrepreneurs, was launched to take action and offer support.  The platform is available in nine European languages, reaches out to users in 24 countries, and has nearly 22 000 visitors.

Women face many challenges in relation to entrepreneurship.  Here are a three that Dr. Agnieszka Klucznik-Törő talks about in her article:

  1. Lack of business ideas and knowledge
  2. Fear of failure
  3. Low entrepreneurial self-efficacy

Read more:  Entrepreneurship:  the ‘she’ factor

Speaking of giving wings to female entrepreneurs worldwide, USA-based WEGG has its next webinar scheduled for March 2nd at 11:00 a.m. Central time and will be presented by legal expert Susan Meyer.  She’ll discuss everything you need to know about protecting your best global business asset: intellectual property.  Register here — it’s no charge! Note:  WEGG webinar presenters are signed up on the LinkedIn WEGG Group to answer questions immediately following webinars and to mentor female entrepreneurs worldwide.  Go here to get on board!

WEGG Mission

Our mission is to educate women business owners and entrepreneurs worldwide on how to go global so they can run healthier businesses and create a new future for themselves, their families and their community.

Women Entrepreneurs GROW Global is a 501(c)3 nonprofit organization. EIN/Tax ID #47-2956522.

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