Archive for October, 2013

Meet Maki


Baby blanket available at Maki International.

Haven’t heard of Maki?  Oprah hasMaki International, founded by Martha Dudenhoeffer Kolodny, is a 501 (c) (3) non-profit organization working with women throughout Ayacucho, Peru.

Maki International provides the framework for creating, exporting, and selling the beautiful knit goods and handicrafts made using the Peruvian women’s existing talents and traditions. We also offer programs in various life subjects and career opportunities to participants.

Eager to learn more?  Don’t wait.  Visit Maki International to see how you can contribute and get involved.  To order the blanket, as shown above, visit here.

Posted by:  Laurel Delaney

Winning Women Global Entrepreneurs


Babson College, Babson Park, Massachusetts, U.S.A.

How do you advance women’s entrepreneurship?  Five Babson College women have spent their careers studying women entrepreneurs, and they’re sharing that knowledge in order to create policies and strategies to help more women succeed in business in countries around the world.

Called the Women Innovating Now Lab, or WIN, the graduate and undergraduate women are being fast tracked through the startup development process this year. They’ll create prototypes, field teams and develop marketing and funding strategies in order to launch by the school year’s end.

This, along with many other report findings and solutions were the key topics of an online panel discussion called Advancing Women’s Entrepreneurship: Why Gender Parity Is Key to Economic Growth  – October 17th.

The round-table discussion included the following professors from Babson College:

Dr. Donna J. Kelley, GEM 2012 Women’s Report Author and Associate Professor of Entrepreneurship, Babson College

Dr. Candida G. Brush, GEM 2012 Women’s Report Author and Professor of Entrepreneurship and Chair of the Entrepreneurship Division at Babson College

Dr. Patricia G. Greene, GEM 2012 Women’s Report Author and Paul T. Babson Chair in Entrepreneurial Studies at Babson College

Dr. Kerry Healey, Moderator and President, Babson College

Dr. Susan Duffy, Executive Director, Center for Women’s Entrepreneurial Leadership

Learn more about Babson College and upcoming programs by visiting WIN.

Photo courtesy:  Kevin Tostado

Posted by:  Laurel Delaney

Never Rule Out the the Global Marketplace


Jessica Brondo (pictured), founder and CEO of The Edge in College Prep, a global educational consulting company with offices in New York, London, Buenos Aires and Rio de Janeiro, discusses in the article below how to go global with your business.  She emphasizes that “no matter what stage you are in with your business, you should never rule out the global marketplace as you may find that entering emerging markets will offer you a landscape with fewer competitors and a faster growing market sector.”

The most important piece of advice?

The value of face-to-face meeting when trying to launch in another country. There is just something completely invaluable about meeting people in person to sell your product or service that you won’t be able to accomplish over the phone or through e-mail. Whenever possible, make the trip and set up as many in-person meetings as you can.

Read the entire article here.

Photo courtesy:  Long Island Business News

Posted by:  Laurel Delaney

Everything You Should Know to Export Successfully


I am so excited to let you know that I’ve been writing a NEW book on exporting all year (as shown)! Please sign up below to be notified of publication date (December 18, 2013) and to pre-order book at a guaranteed price!

Exporting:  The Definitive Guide to Selling Abroad Profitably:

  • Lays out simple steps to conduct market research, find customers, open new markets, get paid, and ship goods and services.
  • Takes you through the exporting process via the Internet and other means.
  • Shows how to use social media to expand your international presence.
  • Provides insider tips and strategies to export efficiently and profitably.
  • Explains how the U.S. government helps exporters.
  • Walks readers through the export business plan.

Here’s what else you will learn from my new book:

  • Identify products and services that can be profitably exported.
  • Use the Internet to facilitate all aspects of exporting, especially marketing.
  • Develop a clear strategy on how to export.
  • Export your product or service efficiently and profitably.
  • Find customers retail and wholesale customers globally, enter new markets, get paid, and ship.
  • Explore your best territory using statistics and market research.
  • Develop pricing and prepare documentation.
  • Leverage the Internet and social media—including using tablets and mobile phones—to boost your online exports.

Can’t wait for you to read!  It’s everything you should know to export successfully!

Sign-up here: Exporting:  The Definitive Guide to Selling Abroad Profitably

Photo courtesy:  Apress

Posted by:  Laurel Delaney

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