Ella Peinovich (pictured lower right) is one of the three founders of Kenyan-based SasaAfrica, a women owned and operated social enterprise — offering an innovative e-commerce platform for female artisans, vendors and entrepreneurs in Africa to create sustainable micro-enterprises using mobile phones.
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Internet Usage and World Population Statistics above are for June 2010. Estimated Internet users are 1,966, 514,816 or more than 28 percent of the world population is using the Internet. Asia offers the most users.
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No matter how fantastic your service or product offering, if it doesn’t resonate with the locals it may as well not exist. Here are ten tips to take your e-commerce brand to international success.
1. Strategy and planning
2. …
