Archive for the 'Mobile' Category

Girlboss to Launch New Social Network for Young Women Entrepreneurs

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A recent Wall Street Journal article reports that, “Girlboss, a media company targeting women entrepreneurs, plans to introduce a paid, professional social-networking site called Girlboss Collective in January.” This new platform will be structured for the ever evolving career paths of millennial women, with profiles highlighting users’ character as opposed to work experience.

GirlBoss Collective will, “fit the professional networking needs of young women, many of whom have multiple part-time jobs or career gaps that look out of place on a traditional résumé. Girlboss Collective is being designed with women in mind, although it will be open to people of any gender, the company said.”

Membership for the site will reportedly be less than $15 a month, and users will have access to video footage of notable female speakers in high offices of various industries.

The WSJ article goes on to detail,

“Ms. Amoruso envisions a community of subscribers helping one another on professional matters both trivial and large, from negotiating raises to finding an intellectual property attorney in their area….Girlboss has prototyped the concept of its private social network with a Facebook group called “Girlboss Gang” that has more than 5,700 members, Ms. Amoruso added. She said more than 15,000 users are already on a wait list to join Girlboss Collective, which will be an invite-only, U.S.-based network in its testing phase.”

Everyone here at wegg® is excited by the mission of Girlboss Collective, and we hope to partner with Amoruso and her company in the future. wegg® knows that the key to female entrepreneurial success is connecting with each other, to build an unstoppable global network.

wegg® keeps energizing women entrepreneurs the world over. We can help you build confidence, find great resources and show you the steps you can take to go global. Join us for our FREE wegginar® on 11/7 with Cristina Bandal. You can find all of the details, and register for the event, here.

Make Your Global Online Shoppers Feel at Home Wherever They Are

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Registration is still open for our FREE November 7th, 2018 wegginar®, with presenter Cristina Bandal, Industry Segment Manager of Retail and Consumer Goods for UPS.

Cristina has an extensive career with UPS, working within the marketing functions. She has worked with merchants in the retail and high tech industries. Cristina makes customer experiences valuable, by improving the shopper’s experiences. Her most recent assignment helps enable merchants to sell outside the US through UPS technology.

If 95% of the worlds population lives outside the US, why are some merchants still only selling to the domestic market? Complex rules, costly risks and high transportation costs make it difficult for small businesses to merge into new markets. UPS i-parcel not only offers a solution to these merchants, but provides a frictionless experience to international consumers.

wegginar® participants can expect to learn how to…

  1. Offer international consumers the same shopping experience on your website that you offer to shoppers in the US.

  2. Avoid complicated and costly international shipping that will ultimately improve your conversion rate.
  3. Enable new international markets with just a click and reach a world of consumers.
  4. Make your online shoppers feel at home anywhere

wegg® aims to make resources for going global accessible to all women entrepreneurs, and our wegginars® are free thanks to our sponsors. To register for the event, visit this link: https://register.gotowebinar.com/register/8810009934736118275 

Video-Blogging: Talk to the World Through Your Business

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Jaeny Baik (www.jaenybaik.com)

Today we are featuring a practical article from former TV host Jaeny Baik on 10 tips for creating compelling video blogging for your business.  Video-blogging is a great global marketing tool for websites because people the world over have a voracious appetite for videos. Here’s a glimpse of Jaeny’s first tip:

1. Keep it simple. You don’t need fancy equipment — your smartphone will do. For brief video blogs, you can record on your smartphone — get an adapter to put it on a tripod so you can have both hands free. While you can record sound without an external mic if you’re within arm’s length, you could add a microphone that works with your smartphone. And you can use iMovie or YouTube’s editing or other basic editing software on your smartphone to make quick edits and post to your YouTube channel.

If you do not have video-blogging in place for your business, you better get on it:

But entrepreneurs and small businesses lacking the resources to commission professional videos risk being left behind in a trend that, according to Cisco, is projected to see video comprise more than two-thirds of all global mobile data traffic by 2018. – Source:  “Entrepreneurs learn to create videos a must-have for website marketing

Read more:  10 Tips for Video Blogging for Your Business

Photo courtesy:  Jaeny Baik (be sure to visit her website)

Posted by:  Laurel Delaney

 

Start Thinking About How to Use a Mobile App to Grow Your Business

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Apps help you grow a business.

The use of mobile phones is used for a whole lot of purposes including internet surfing and online buying and selling. Over the last few years the striking development in communication technology has made it possible for each and everyone to make use of mobile phones.  Are you?

The competitive market has made it absolutely important for even the small and medium scale business organizations to make the best possible use of the latest technology in order to stay afloat in the market. This is where mobile app companies gain more importance. These companies have made it possible for even the small scale business organizations with a little capital to gain a global exposure.

As I say in my new book, Exporting:  The Definitive Guide to Selling Abroad Profitably, apps provide connectivity power and global reach.  (If you bought the book, and I’m hoping you have, refer to chapter 9, “The Mobile World at Work” where I discuss mobile commerce and computing, apps, and cloud computing.  All of these allow you to continue to build your brand, find and service new customers, engage and deepen your user base relationships, and grow revenues and profitability through exports.)

Read the entire article here.

Photo courtesy:  Sean MacEntee

Posted by:  Laurel Delaney

Africa’s Untapped Resource: Women

Ella Peinovich (pictured lower right) is one of the three founders of Kenyan-based SasaAfrica, a women owned and operated social enterprise — offering an innovative e-commerce platform for female artisans, vendors and entrepreneurs in Africa to create sustainable micro-enterprises using mobile phones.

How We Made It in Africa talks with Ella about social entrepreneurship and Africa’s untapped resource:  women.

How did the idea for SasaAfrica come about?

I had been working within the informal settlements around Kenya over the past three years and saw the amazing cultural capital of the goods produced by the artisan community there and the disproportionately low economic value placed on their work. I was determined to create the tools and services that could enable these women to expand their access to consumers in a lasting and sustainable manner.

Read:  Social entrepreneur connects African women to global e-commerce

Illustration credit:  SasaAfrica Facebook Page

Also review Dell Social Innovation Challenge || ella

Posted by:  Laurel Delaney


WEGG Mission

Our mission is to educate, inspire and nurture women business owners and entrepreneurs worldwide on how to go global so they can run healthier businesses and create a new future for themselves, their families and their community.


Women Entrepreneurs GROW Global is a 501(c)3 nonprofit organization. EIN/Tax ID #47-2956522.

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