How can an entrepreneur or business owner prospect for global customers? What are some low-budget methods to source new business? How can one lower the barriers of language and cultural differences to reach people in foreign countries? How can technology be used to save on hard costs like travel, and soft costs like learning curve, in order to get to know the marketplace?
Jane Hunter, Managing Director for New Zealand-based Hunter Wines, exports wine around the world including to Britain, Ireland, Switzerland, Denmark, Australia and the United States.
Ms. Hunter is breaking new ground with exports reaching Spain, Slovakia and the Ukraine,
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Yes, you read that right. In follow up to our last post, if you are stuck on how to grow global, get unstuck fast with this cool resource — the SME Toolkit — for yourself, your team, your business and your world.
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A friend and colleague of mine, Rebecca Herwick (who I have invited to contribute to this blog), runs Global Products, Inc., a woman-owned full-service, worldwide promotional marketing company. GPI provides more than 750 Harley-Davidson domestic dealers and 450 international dealers with products to sell to the public.
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