Firms doing business in multilingual societies need to decide what languages to use for communications, product packaging and advertising. Rule of thumb: Go for the simplest of words, express one idea in each sentence and avoid culture-specific references (e.g., he sings like Frank Sinatra).
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An organization by the name of Women in Global Business (WIGB), established December 2010, is aligning with the University of Melbourne in a research project aimed to determine what motivates and shapes Australian businesswomen’s international engagement.
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[youtube http://www.youtube.com/watch?v=sf1giw2YOu8]
I’ve always been a big fan of Clinique (an Estee Lauder company) so it was no trouble at all to be a part of this campaign. The video above speaks to young women worldwide about the importance of giving it your best —
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When you really want to ramp up your international sales, you need to find a good distributor in targeted overseas markets. They buy in volume and manage the sales, marketing and distribution of a product for you in an agreed upon territory.
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[youtube http://www.youtube.com/watch?v=pxJ13bdYQoY]
Related article: How to Develop An Import/Export Business Plan
Posted by: Laurel Delaney
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How will globalization affect your future? In many ways and it can start as early as college.
You probably hear about lots of overseas companies recruiting professionals from the United States, who bring great education and a global perspective to companies around the world.
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Esther Dyson (pictured), a longtime angel investor in technology startups, discusses what makes a successful entrepreneur and what doesn’t. Learn about her former company: EDventure.com and her new interest here.
Read: Angel Investor Esther Dyson on the Traits of Rock Start Tech Leaders
Posted by: Laurel Delaney
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According to “South Sudan: The biggest threat to a woman’s life,” the South Sudan has the worst reported maternal mortality rate in the world. Why? Childbirth and pregnancy, rather than conflict, are the nation’s biggest killers of girls and women.
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The Economist Intelligence Unit created the Women’s Economic Opportunity (WEO) Index. The index measures progress in the economic advancement of women and aims to look beyond gender disparities to the underlying factors affecting women’s access to economic opportunity.
Women drive economic growth.
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What can be done for all the women who struggle with inequalities right now?
In a world where women hold less than 20 percent of all legislative seats, 70 percent of the poorest people — those who live on less than $1.25 a day — are women,
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