Posts Tagged 'business launch strategy'

Turning Your Passion into a Global Brand


wegg® wants to help women everywhere transform their passions into global brands. Making the dreams of women entrepreneurs a reality is wegg®’s purpose. We are here for you. 

You might be wondering, “How could anyone change their hobby into an international business?” Well, we recently read about one woman’s success story in this Forbes article.

Becky Burns, a woman living in Kauai, founded Anahola Granola  as a cross between her love of healthy food and Hawaii. Much like you would expect, the initial development of her business was a huge risk. This risk did not prevent Burns from maintaining the original vision that her brand was founded on, as she strived to go global. She explains,

“I had to be crazy starting a granola business on Kauai in 1986. At that time, the only people who ate granola were a few hippies that made their own. But I was motivated by the people who loved Anahola Granola, who said, ‘Your granola is so good you should sell it.’ Some of those people bought a small bag every week. I couldn’t stop making the stuff; I thought, ‘What would my new fans eat?’ Obviously, I wasn’t motivated by crunching numbers and looking at the bottom line. It was never about the money. My vision of making granola was 100% clear…I never wavered from my direction, never overthought my plan.”

Burns’ focus on the purpose of her business was a key to her success. Not getting discouraged, and keeping the people she wanted to serve in mind, is a lesson that we can all learn from. Burns illustrates her process and mission,

“My core value was getting a healthy and delicious granola out to people. I love people and love making people happy. My product had to taste, smell and feel delicious. I valued the best ingredients I could find, making food that I would want to eat. It may sound corny, but to me, Anahola Granola is more than food, it embodies everything I care about: Hawaiian heritage, healthy food, respect for people and an experience of the extraordinary place found in Hawaii.”

Becky Burns is an excellent example of a woman who was able to take something she loved, and turn it into her full-time job. wegg® wants to help you do the same.

One upcoming resource that could answer any questions you might have is our weggchat™  on 2/6/2019, with Kiesque CEO, Jacqueline Smith. The FREE event will cover, “Starting Up and Taking a Personal Care Product Global.” More information can be found here

Launching a Business in a Tailspin Economy


With the economy in a slump, new business can be risky business.  Yet in spite of the uncertainty, many women feel cautiously optimistic about their business opportunities.  About 58 percent of women business owners polled in the  October 2008 Business Risk Survey expect revenues to grow in 2009.

What can be done to minimize risk in a down economy?

Karin Abarbanel, co-author of Birthing the Elephant, a new guide for women launching a business, stated in a recent interview:

“Businesses fail in a thriving economy, and businesses succeed in a down economy…The real key to beating the odds, which are daunting whether the economy is up or down, is a lean launch strategy that allows you to proceed economically and substitute brains for bucks.” 

If you want to launch a business in a tailspin economy, make sure you define your niche clearly and keep these things in mind:

1. In a down economy, customers become more discriminating and only buy products which meet their needs spot-on.  Businesses that provide exactly what customers want when they want it will hold market share throughout a downturn.

2. A lean launch is key.   To meet customer needs with minimal capital investment, small businesses are increasingly moving to a variable cost business model which means less up-front capital to get started.  Outsourcing, cooperative worksites, contract manufacturers, cloud computing, and infrastructure servicing companies like FEDEX allow small businesses to design, produce and deliver products on a variable cost basis, with little or no fixed cost investment. This lowers the bar for market entry and reduces the financial risk of starting a new business.

3. The Internet enables customers and niche providers of goods and services to find each other.  Use the web and think findability:  how can your customers find you and your niche products?  Expand your online presence beyond your company website and make it easy for customers to buy what you sell.

Posted by:  Carolyn Ockels

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