Archive for the 'Outsourcing' Category

Turning Your Passion into a Global Brand

blooog

wegg® wants to help women everywhere transform their passions into global brands. Making the dreams of women entrepreneurs a reality is wegg®’s purpose. We are here for you. 

You might be wondering, “How could anyone change their hobby into an international business?” Well, we recently read about one woman’s success story in this Forbes article.

Becky Burns, a woman living in Kauai, founded Anahola Granola  as a cross between her love of healthy food and Hawaii. Much like you would expect, the initial development of her business was a huge risk. This risk did not prevent Burns from maintaining the original vision that her brand was founded on, as she strived to go global. She explains,

“I had to be crazy starting a granola business on Kauai in 1986. At that time, the only people who ate granola were a few hippies that made their own. But I was motivated by the people who loved Anahola Granola, who said, ‘Your granola is so good you should sell it.’ Some of those people bought a small bag every week. I couldn’t stop making the stuff; I thought, ‘What would my new fans eat?’ Obviously, I wasn’t motivated by crunching numbers and looking at the bottom line. It was never about the money. My vision of making granola was 100% clear…I never wavered from my direction, never overthought my plan.”

Burns’ focus on the purpose of her business was a key to her success. Not getting discouraged, and keeping the people she wanted to serve in mind, is a lesson that we can all learn from. Burns illustrates her process and mission,

“My core value was getting a healthy and delicious granola out to people. I love people and love making people happy. My product had to taste, smell and feel delicious. I valued the best ingredients I could find, making food that I would want to eat. It may sound corny, but to me, Anahola Granola is more than food, it embodies everything I care about: Hawaiian heritage, healthy food, respect for people and an experience of the extraordinary place found in Hawaii.”

Becky Burns is an excellent example of a woman who was able to take something she loved, and turn it into her full-time job. wegg® wants to help you do the same.

One upcoming resource that could answer any questions you might have is our weggchat™  on 2/6/2019, with Kiesque CEO, Jacqueline Smith. The FREE event will cover, “Starting Up and Taking a Personal Care Product Global.” More information can be found here

Everything You Need to Know from Our wegginar® with Cristina Bandal

wegginar_NOV_2018_website

This past Wednesday, wegg® had the pleasure of hosting the Industry Segment Manager of Retail and Consumer Goods for UPS, Cristina Bandal. Bandal lead one of our free online wegginars®, which provide monthly, accessible education to women entrepreneurs everywhere. Bandal’s talk covered how to overcome the obstacles that people face when trying to sell their products to the global market. She also answered the questions of wegginar® participants. Read their inquiries, and her responses, below:

  1. What’s the single biggest challenge on why people don’t setup an online storefront?  Setting up an international store may sound complicated if you are thinking of creating a country site – but with only a few enhancements, you can make international customers feel at home. 
  2. What are your thoughts on how to factor in taxes, (shipping and duty), to price my products profitably, yet make them affordable to my customers?  With the solution available, your catalogue will provide the information needed to calculate a duty and tax, and offer a landed cost to your customers (and protect you from abandoned goods!)
  3. How does our current trade war with China impact the information presented in this wegginar®?  Whatever tariff regulations are passed are updated to protect the shipments.
  4. Is there a way to target one foreign market when I launch my e-commerce site so that I can test the waters?  YES!!  You can choose what countries to target.
  5. What’s the best way to setup a payment method, in your own currency or the customer’s?  International consumers would like to see their own currency to avoid surprises. By using the UPS i-parcel solution, you are protected by allowing transactions to be processed through UPS, and provide fraud protection.

To read Bandal’s extended answers to these questions, and more, you can view the full presentation (PDF) from the wegginar®, here. wegg® was honored to have Bandal share her experience and knowledge with us.

If you were not able to participate in this month’s wegginar®, we already have registration open for our 12/5 talk with Andrew Molinsky, Ph.D. He will talk about how, “if you are not outside your comfort zone, you won’t learn anything.” Register here.

Make Your Global Online Shoppers Feel at Home Wherever They Are

wegginar_NOV_2018_website

Registration is still open for our FREE November 7th, 2018 wegginar®, with presenter Cristina Bandal, Industry Segment Manager of Retail and Consumer Goods for UPS.

Cristina has an extensive career with UPS, working within the marketing functions. She has worked with merchants in the retail and high tech industries. Cristina makes customer experiences valuable, by improving the shopper’s experiences. Her most recent assignment helps enable merchants to sell outside the US through UPS technology.

If 95% of the worlds population lives outside the US, why are some merchants still only selling to the domestic market? Complex rules, costly risks and high transportation costs make it difficult for small businesses to merge into new markets. UPS i-parcel not only offers a solution to these merchants, but provides a frictionless experience to international consumers.

wegginar® participants can expect to learn how to…

  1. Offer international consumers the same shopping experience on your website that you offer to shoppers in the US.

  2. Avoid complicated and costly international shipping that will ultimately improve your conversion rate.
  3. Enable new international markets with just a click and reach a world of consumers.
  4. Make your online shoppers feel at home anywhere

wegg® aims to make resources for going global accessible to all women entrepreneurs, and our wegginars® are free thanks to our sponsors. To register for the event, visit this link: https://register.gotowebinar.com/register/8810009934736118275 

From a Man Who Runs An Online Dating Service

Joshua Pompey (his site is here) shares three things he learned from running his own company.  Here’s one.

1. Be extremely weary of hiring overseas help.

If there is one mistake I wish more than anything I could take back, it would be hiring help overseas to perform SEO tasks.

The idea of cheap help is appealing to anyone.  Workers overseas will charge us fractions of what we would pay for U.S. based help.

The problem is, how much can we really trust a complete stranger from another country?

I learned this the hard way.

In one situation, I not only received a penalty from Google due to a man I hired to work for me, but when I confronted him about it he threatened to destroy my website if I didn’t send him one hundred dollars!  Talk about being stuck between a rock and a hard place.   I either had to allow myself to be extorted or would have to risk my entire site being messed with!

My point is, hiring someone overseas can be effective for certain tasks in which not much trust is involved.  But be careful whom you hire.  The consequences may not be worth the money you are saving.

Agree or disagree?  I welcome your feedback.

Note:  Pompey defines his site as World’s Greatest Male Online Dating Advice – Attract Women Guaranteed

Posted by:  Laurel Delaney

Grow Sales By Importing

Have a great new product idea but don’t know how to find a manufacturer to produce it?  Look no further.

To find suppliers of the product you want to import, you’ll need to consult some specialized online resources. These four are a good start: Alibaba, Global Sources, ThomasNet and Kompass. If you contact the U.S. Embassy in the country you are interested in importing from, they might be able to help as well. When you travel internationally, provided you set aside time to do a little shopping, you might stumble upon a product you like and find out who the manufacturer is (look on the package). I have managed to do this several times in the course of my international career. It works.

Read the entire article:

Importing:  How to Find a Supplier For the Product You Want to Import

Posted by:  Laurel Delaney

Explore Overseas Production Partners

Four businesswomen from Bee Inspired, LLC — a company that spreads inspirational messages, motivational thoughts, and positive actions throughout the world — share experience about taking their company global. They successfully launched their first product and globally sourced the main components in less than one year.  Conducting international business can indeed be challenging but as they women point out, that if you lead with passion, resourcefulness and determination, absolutely no challenge is insurmountable.

One of the questions addressed:  How did your company get involved in international business?

Sue Dickinson: After talking with several local manufacturers, we soon realized domestic production costs would keep us from pricing the product competitively. So in order to get to a lower price point we went to Alibaba.com and explored foreign production partners. We connected with a manufacturer in India and worked through all the details, specifications and quality over e-mail and the Internet.  Actually, we never even spoke to our contact on the phone until after we imported our first 500 units. In a relatively short time frame, they delivered the products we specified, at the quality level we required, and at the right cost.

Learn more and PURCHASE here.

FYI:

In less than a year this group of ladies took an idea, made global connections and launched their first product—and a promising international company. They make it look simple by leveraging local and global resources along with technology. Visit www.portlansing.com to learn more about Bee Inspired and how Greater Lansing is going global.

Posted by:  Laurel Delaney

Globalization Trend

globaltrendsconnectedness

One of our very own WEGG contributors, Steve King, is quoted in this U.S. News and World Report article, “Best Small Businesses To Start,” The article is authored by one of our favorite entrepreneurial reporters:  Matthew Bandyk.  Here’s the part on globalization:

Another trend is globalization. More U.S. businesses than ever are connected with the world. There’s a huge market out there for American entrepreneurs to sell to, and it’s growing. “There’s going to be an equivalent to the U.S. middle class created each year over the next decade” in the developing world, says Steve King of the Institute for the Future.

Some entrepreneurs—be they companies going global or outsourcing firms educate and train businesses in the new game of globalization. Export managers link domestic buyers with foreign sellers.

So if you are reading this blog, you are on the right track for 2009!  Start growing global and get connected to everyone, everywhere.

Posted by:  Laurel Delaney


wegg® Mission

Our mission is to educate, inspire and nurture women business owners and entrepreneurs worldwide on how to go global so they can run healthier businesses and create a new future for themselves, their families and their community.


Women Entrepreneurs GROW Global is a 501(c)3 nonprofit organization. EIN/Tax ID #47-2956522.

Donate Your Gift Card to wegg!

Not know what to do with your Starbucks or Target Gift Card? Put it to good use. Exchange it for a donation to WEGG! You will receive a tax receipt for the entire full value or any unused balance of your card.

Giving Assistant

Give the gift of going global to a woman business owner.
weggChat on Feb 6
WEGG news sign up
wegg workshop in September
WEGG linkedIn group

Join 2,089 other followers

Categories

Archives

Ask a Question

Honors & Awards

Use Smile Amazon and WEGG receives a .05% donation from Amazon on eligible purchases.

Copyright Notice

©2008-2019 Women Entrepreneurs Grow Global™.
All rights reserved.

%d bloggers like this: