Archive for February, 2018

High Power Poses to Help You Perform Better in the Global Marketplace

_______________________________________________________

Note: Don’t miss our next WEGGinar™ 3/7/18 on “Becoming Your Own Global Distribution Solution” and presented by Rebecca Herwick, President/CEO, Global Products Inc. Register here. Event is free of charge but you must register in advance to attend.
__________________________________________

Insider Tips from CamMI Pham on Sharing Great Quality Content Online

CamMi Pham, Partner, ThinkRenegade, gave an insightful presentation on “Dare to be BOLD!  Here’s How” for WEGG early in the month. In case you missed it, dare to sign up because it is free of charge thanks to our generous sponsors, UPS and IBM.

Here are a couple of takeaways from her talk specifically honing in on how to share great content online while still weaving in your expertise. Who knew these resources existed?  If you did, you are well on your way to being BOLD and getting discovered online!

•  BuzzSumo (http://buzzsumo.com) — BuzzSumo gives you the ability to quickly identify what content is working well in an industry and who the major influencers are.  Insights abound here.

•  Klear (https://klear.com) — Klear is an influencer marketing platform that helps brands build, scale and measure influencer campaigns.  An under the radar gem to get you going:  Klear Free Tools (https://klear.com/free-tools).

•  Medium (https://medium.com) — With Medium, discover smart, unique perspectives on Influencer Marketing and the topics that matter most to you like social media, marketing, influencers, social media marketing, and digital marketing.

•  Quora (https://www.quora.com) — Quora is a place to gain and share knowledge and better understand the world.  You can ask questions and connect with people who share unique insights.  Give it a try.

•  Buffer.com (https://buffer.com) — Buffer is a way to schedule posts, track the performance of your content, and manage all your accounts in one place.CamMi also shared a tip sheet (as shown above) on how to repurpose your online content to extend its use.  Here are a few ideas:

  1. Syndicate your posts
  2. Repost on content platform (Medium, LinkedIn, Quora, etc.)
  3. Ebook
  4. Break down into short articles
  5. Q&A (Quora, Yahoo Answer)
  6. Social media posts
  7. Infographic

This is just the tip of the iceberg on resources CamMi shared during her presentation.  Be sure to view her entire presentation, “Dare to be BOLD! Here’s How,” at your leisure to capture how to be bold with your messaging, share quality content, and keep your conversations simple.

A BIG thank you to CamMi for sharing her expertise with us.  She is the queen of being BOLD!

_______________________________________________________

Note: Don’t miss our next WEGGinar™ 3/7/18 on “Becoming Your Own Global Distribution Solution” and presented by Rebecca Herwick, President/CEO, Global Products Inc. Register here. Event is free of charge but you must register in advance to attend.
__________________________________________

Become Your Own Global Distribution Solution

March 7th wegginar

Rebecca Herwick is the President and CEO of Global Products, Inc (GPI). She has over 35 years experience in distribution and manufacturing of promotional and licensed products and over 19 years experience in international distribution of non-refrigerated commodities. Rebecca has expanded GPI internationally to include wholly owned subsidiaries operating in Brisbane (Australia), Toronto (Canada), Munich (Germany), and Rio de Janeiro (Brazil). Current due diligence is underway for future locations in South Africa and India.

Rebecca was named one of St. Louis’ Top Women Business Owners, Enterprising Woman of the Year, Women Impacting Public Policy Member to Watch, and was recently named a finalist of the St. Charles County Chamber of Commerce 2013 Small Business Person of the Year award.

Rebecca will share her vast experience with us at our next WEGGinar™ hosted on Wednesday, March 7 at 11:00 a.m. Central time on “Becoming Your Own Global Distribution Solution.”  The event is no charge but you must register to attend: https://register.gotowebinar.com/register/144914921515073794. Please join us.  We look forward to your participation.

Powering Prosperity Around the World

What do you do when your brand recognition is low despite the fact that you have thousands of customers all over the world?  That was the challenge Intuit had but in their case, they have more than 46 million customers.  Yes, that’s right — more than 46 million customers yet there is room for growth internationally on their suite of products.

Chief marketing officer Lucas Watson said corporate brand recognition is low despite the fact that Intuit’s services have a combined 46 million customers. “Even among people who use our products, only four out of every thousand use two or more,” he told Adweek—and that’s something Intuit wants to address given recent advancements to integrate its programs [QuickBooks and TurboTax], which function better when used together.

So what did they do?  They came up with a four-minute animated short described as having a “Pixar storytelling style.”

Intuit worked with brand agency of record Phenomenon to animate its message, which Watson and global corporate marketing director [Ms.] Lauren Stafford sum up as “powering prosperity around the world.”

Ahhhhhh, “powering prosperity around the world” reminds us a lot of what we are doing at WEGG!  Read more about Intuit’s animated world of “A Giant Story.”  Learn how you can be disruptive to bring attention to your brand.

_______________________________________________________

Upcoming WEGGinar Feb 7Note: Don’t miss our next WEGGinar™ 2/7/18 on “Dare to Be Bold!  Here’s How” and presented by CamMI Pham, Partner, ThinkRenegade. Register here. Event is free of charge but you must register in advance to attend.
__________________________________________


WEGG Mission

Our mission is to educate, inspire and nurture women business owners and entrepreneurs worldwide on how to go global so they can run healthier businesses and create a new future for themselves, their families and their community.


Women Entrepreneurs GROW Global is a 501(c)3 nonprofit organization. EIN/Tax ID #47-2956522.

Donate Your Gift Card to WEGG!

Not know what to do with your Starbucks or Target Gift Card?  Put it to good use.  Exchange it for a donation to WEGG!  You will receive a tax receipt for the entire full value or any unused balance of your card.
Next webinar on December 5
WEGG news sign up
wegg workshop in September
WEGG linkedIn group

Join 2,036 other followers

Categories

Archives

Ask a Question

Honors & Awards

Use Smile Amazon and WEGG receives a .05% donation from Amazon on eligible purchases.

Copyright Notice

©2008-2018 Women Entrepreneurs GROW Global.
All rights reserved.

%d bloggers like this: