Archive for the 'wegginar' Category

Professor, Author, Thought Leader and wegginar® Presenter: Andy Molinsky

Andy Molinsky

Andy Molinsky is a Professor at Brandeis University’s International Business School. Andy helps people develop the insights and courage necessary to act outside their personal and cultural comfort zones when doing important, but challenging, tasks in work and life. His work has been featured in HBR, the Financial Times, the Boston Globe, NPR and Voice of America.

And here’s the fantastic news:  Andy is presenting our next wegginar 12/5 on “if you are not outside your comfort zone, you won’t learn anything.”

Some of the questions Andy will cover:

  • Is it easy for you to deliver bad news?
  • Do you look forward to speaking in public?
  • Do you enjoy networking?
  • Do you thrill to the idea of throwing out original ideas for criticism?

If you answered no to any of the above, then it is time to get out of your comfort zone and listen to Andy’s 12/5 wegginar.  You will have a chance to be upfront, close and personal with Andy during our wegginar by asking any questions you have for him.

“Andy has a remarkable ability to help managers and individuals navigate cross-cultural relationships. Andy’s work is rooted in the mindset that individuals can adapt and behavior is malleable, which is critical to successful inclusive workplaces.” — Candice Morgan, Head of Diversity, Pinterest

Get ready, get set, and get outside your comfort zone!  We are honored to have Andy present and we will see you there.  Sign-up below.

Registration is open and free for Andy’s 12/5 talk on how, “if you are not outside your comfort zone, you won’t learn anything.” Register here.

Everything You Need to Know from Our wegginar® with Cristina Bandal

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This past Wednesday, wegg® had the pleasure of hosting the Industry Segment Manager of Retail and Consumer Goods for UPS, Cristina Bandal. Bandal lead one of our free online wegginars®, which provide monthly, accessible education to women entrepreneurs everywhere. Bandal’s talk covered how to overcome the obstacles that people face when trying to sell their products to the global market. She also answered the questions of wegginar® participants. Read their inquiries, and her responses, below:

  1. What’s the single biggest challenge on why people don’t setup an online storefront?  Setting up an international store may sound complicated if you are thinking of creating a country site – but with only a few enhancements, you can make international customers feel at home. 
  2. What are your thoughts on how to factor in taxes, (shipping and duty), to price my products profitably, yet make them affordable to my customers?  With the solution available, your catalogue will provide the information needed to calculate a duty and tax, and offer a landed cost to your customers (and protect you from abandoned goods!)
  3. How does our current trade war with China impact the information presented in this wegginar®?  Whatever tariff regulations are passed are updated to protect the shipments.
  4. Is there a way to target one foreign market when I launch my e-commerce site so that I can test the waters?  YES!!  You can choose what countries to target.
  5. What’s the best way to setup a payment method, in your own currency or the customer’s?  International consumers would like to see their own currency to avoid surprises. By using the UPS i-parcel solution, you are protected by allowing transactions to be processed through UPS, and provide fraud protection.

To read Bandal’s extended answers to these questions, and more, you can view the full presentation (PDF) from the wegginar®, here. wegg® was honored to have Bandal share her experience and knowledge with us.

If you were not able to participate in this month’s wegginar®, we already have registration open for our 12/5 talk with Andrew Molinsky, Ph.D. He will talk about how, “if you are not outside your comfort zone, you won’t learn anything.” Register here.

Make Your Global Online Shoppers Feel at Home Wherever They Are

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Registration is still open for our FREE November 7th, 2018 wegginar®, with presenter Cristina Bandal, Industry Segment Manager of Retail and Consumer Goods for UPS.

Cristina has an extensive career with UPS, working within the marketing functions. She has worked with merchants in the retail and high tech industries. Cristina makes customer experiences valuable, by improving the shopper’s experiences. Her most recent assignment helps enable merchants to sell outside the US through UPS technology.

If 95% of the worlds population lives outside the US, why are some merchants still only selling to the domestic market? Complex rules, costly risks and high transportation costs make it difficult for small businesses to merge into new markets. UPS i-parcel not only offers a solution to these merchants, but provides a frictionless experience to international consumers.

wegginar® participants can expect to learn how to…

  1. Offer international consumers the same shopping experience on your website that you offer to shoppers in the US.

  2. Avoid complicated and costly international shipping that will ultimately improve your conversion rate.
  3. Enable new international markets with just a click and reach a world of consumers.
  4. Make your online shoppers feel at home anywhere

wegg® aims to make resources for going global accessible to all women entrepreneurs, and our wegginars® are free thanks to our sponsors. To register for the event, visit this link: https://register.gotowebinar.com/register/8810009934736118275 

The Rise of Women ‘Millennipreneurs’

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The Female Entrepreneurs Institute has reported that there is a new generation of wildly successful business owners, who are all under thirty-five years of age. The ‘millennipreneur’ model of business has proven to be advantageous worldwide. The Institute explains,

“[This new] approach to business differs from that of their elders in terms of their ambitions, results and leadership style. Among the successful business owning millennials studied in this research, some 78% come from families with a history of running their own businesses. As a group, each has already established on average 7.7 companies, compared with an average of 3.5 among the 50-and-over Baby Boomers.”

A contemporary and forward-thinking entrepreneurship can be seen in this new generation’s most lucrative areas of business. The top three sectors of wealth for millennipreneurs were listed as: retail (12.5%), professional services (8.5%), and technology (7.3%).

This new generation of business owners has paved a way for women business owners, specifically. The proof is in the numbers…

“89% of women entrepreneurs surveyed expecting growing or stable profits in the next 12 months. Female millennipreneurs are aiming even higher with close to 75% expecting business profits to increase in the next 12 months…”

wegg® knows that the future of entrepreneurship is women entrepreneurship. We can help you start your business, or show you the steps you can take to go global. Join us for our FREE wegginar® on 10/3 with Katie Kollhoff, founder and CEO, NUMiX. You can find all of the details, and register for the event, here.

NUMiX: Small Startup, Big Global Impact


Our next wegginar® presenter is Katie Kollhoff, CEO of water purification startup NUMiX, a business with rich marketplace potential.  In just six months, here’s what Katie and her team has achieved:

About NUMiX

The NUMiX business includes a suite of sorbent powder products capable of collecting metals from water.  Such products could be used to clean toxic metals out of industrial wastewater or recover silver in manufacturing processes for reuse.

About Katie and her upcoming wegginar 10/3/18

Katie is a Master’s of Engineering Management student and a safety engineer at Northwestern with a background in chemical engineering, specializing in process safety management.  Her wegginar, “Small Startup, Big Global Impact,” will cover:

  • Origin story of a small women-owned hard science company
  • Technological developments and their impact on water risk
  • Worldwide water as a market
  • Considerations of a small company reaching across the globe

To register (it’s free due to wegg’s sponsors) or learn more, visit: https://register.gotowebinar.com/register/8060785115734801921

President and CEO Julie Smolyansky on “Following Your Gut”

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This past Wednesday September 12th, President and CEO of Lifeway Kefir, Julie Smolyansky lead a wegg® workshop about the importance of following your gut on business and personal endeavors. Her inspiring talk covered the journey of Lifeway beginning in her parent’s basement, in the mid-eighties, when they began making Kefir, a food inspired by their home country, the former Soviet Union.  It is now a $120 million publicly-traded company, thanks to Julie. She grew Lifeway to the size it is now, without a business degree, and became CEO at age 27, when her father suddenly passed away. Smolyansky shared the story of how one of her father’s friends reacted when he died and she was made CEO…

“[He said] ‘forget it, the company is done. Sell all of your stock tomorrow. There’s no way a 27 year old girl could run a company.’ This is done. Lifeway is over…I go into the office Monday morning…and everyone had sold their stock….It was devastating…[I] picked my head up and moved forward. Then, we had 70 people, today we have 320. We’ve grown our business from 12 million to 120 million…We continued to execute on the strategy we believed in, and continued to follow our gut, and worked really really hard….That man who said ‘she’s never gonna do it,’…I literally think about him every day. I say ‘thank you’, ‘thank you so much for underestimating me, for pissing me off, and making me angry…You gave me the fuel to move forward.”

Smolyansky went on to describe how being a young CEO became a strength for her. She followed her gut and made Lifeway one of the first businesses ever to have an active social media presence. She explained, “We were ahead of the game…Vogue called us ‘avant garde’ for being on social media.”

She also shared her beliefs on the importance of female entrepreneurship,

“If women were employed at the same rates as men, we know the global GDP would rise exponentially…That I think is really important. A rising tide raises all ships, and when women create jobs, an entire community is more safe and stable….Women are the key to saving the world…Entrepreneurship…can heal the world.”

Other inspiring takeaways from Smolyansky’s talk…

  • Keep moving ahead no matter what your challenges are in life.
  • Make a big impact:  it only takes one person one step at a time to change the world.
  • Follow your gut (we should all listen to our intuition on important matters in life).

Thank you to Julie, and her team, Justine and Maria, for making our on-the-ground wegg® workshop a success.  And thank you to Bank of America, Moji Eagan and Aneta Mazur, for hosting us.

If you were not able to make this wegg® workshop, we are having a wegginar® on Wednesday, October 3rd with Katie Kollhoff, CEO, NUMIX.  She’ll present on “Small Startup, Big Impact.”  Thanks to our sponsors, IBM, UPS, Bank of America and GlobalCare Clinical Trials, the program is no charge but you must register to attend, here.

Top 5 WEGGinars™

If you are located in the United States, it is Memorial Holiday weekend where we honor those who have served our nation.  We thought it would also be a good time to catch up on easy and productive listening to a few fantastic WEGGinars™ we have hosted over the past couple of months, not including the last one. These are based on popularity (e.g., number of listened to recordings).  Here are the top 5:

  1. How a Wicked Road Trip to Minturn, Colorado Inspired a Thriving Global Design Business — presented by Julia Knight, Julia Knight Collection
  2. Go! Go! Global with Sourcing Products — presented by Jodi Norgaard, JB Norgaard Enterprises
  3. Regulations, Conventions, and Battles of the Spirit:  The International Trade of Craft Spirits — presented by Sonat Birnecker Hart, KOVAL Distillery
  4. How Two Savvy Moms Started a Bed Business and Took it Global — presented by Angie White and Betsy Mikesell, Beddy’s
  5. Becoming Your Own Global Distribution Solution — presented by Rebecca Herwick, Global Products, Inc.

Have a safe and enjoyable Memorial Day.

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Note:  Did you just bag a customer in Argentina, Ireland or Korea? How do you structure the deal?  Don’t let lack of financing knowledge be the reason you lose the contract.

Join us for our next WEGGinar™ 6/6/18 on “Grow Globally By Offering Competitive Financing Solutions” and presented by Tamara Maxwell, Director, Minority and Women Owned Business & Multiplier Outreach Division, Office of Small Business, Export-Import Bank of the United States.  She will guide you on how to get paid.  Register here.

Event is free of charge but you must register in advance to attend.
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Kathrin Bussmann Offers Tips and Advice on Global Podcasting

Kathrin Bussmann, Ph.D. is someone that everyone should know. She is Founder and Principal of Verbaccino and has been hosting the famous Worldly Marketer Podcast for as long as I can remember, more than 100 episodes, and she doesn’t just host it well, she hosts it magnificently. Each podcast features a different expert in the field of global marketing to learn more about the challenges and the rewards of reaching out to a multi-regional, multilingual and multi-cultural audience. Anyone who has been on her show, like I have, knows she’s a real pro.

Recently at WEGG, we had the good fortune to have Kathrin present a WEGGinar™ on “Building Your Global Brand Through Podcasting.” You can access it here: https://register.gotowebinar.com/register/3759262530790572546 along with her SlideShare deck. Her bio can be found on Slide No. 46.

In follow up to Kathrin’s talk, I passed along five questions from WEGGinar™ participants that we didn’t have time to address. What follows are the questions and her answers.

1. WEGGinar™ Participant: How will Artificial Intelligence (AI) affect podcasting?

Kathrin Bussmann: The thing about podcasting is that it’s a very human, very personal medium. That’s a big part of the appeal. As a listener, you’re getting a real sense of the person behind the microphone. You’re listening to the sound of the podcaster’s voice, often through a set of earbuds, and you’re forming a picture in your mind of the podcaster’s personality. So it’s a much more intimate experience than if you were reading a blog post by that same person, for example. The only medium that’s potentially more personal is video. But as a content creator, you can’t expect to hold people’s attention for more than a few minutes at a time with video, whereas an audio show can keep people tuned in for 30 minutes or more. That’s the beauty of an eyes-free, hands-free format. As for the potential influence of AI, the only way I see it contributing to podcasting in the future is in the way it might help to better connect podcasters with their target audience. There’s still a lot of people out there who have never tuned into a podcast, and who may not even know what a podcast is, let alone where to go looking for one. That’s starting to change, as more and more people discover the world of on-demand audio, and AI can definitely help people find more of the kinds content that is likely to interest them.

2. WP: Do you think the podcast bubble is going to pop?

KB: Bubble? What bubble? I think podcasts are only just getting started as a medium. Surveys show that the vast majority of people have yet to discover them. Yet, in the Digital Age, we’re getting used to consuming content on our own terms, on our own schedule. In the same way that more and more people are switching from traditional TV to Video-On-Demand platforms like Netflix, I think audio consumption will go through a similar shift. It’s just the way things are going now: people are looking for more specialized content, greater convenience, and less advertising. I don’t think those are temporary trends. No wonder public broadcasters like NPR, CBC Radio and BBC Radio are now offering podcast versions of all their most popular programs. They’re doing what they need to do to retain the audience they already have.

3. WP: There are a lot of podcasts to choose from; how do you make yours relevant and distinctive enough for people to sign up?

KB: First of all, you need to do your research. Who is already producing a podcast in your category? Listen to those podcasts, and take notes. What are they covering? What aren’t they covering? Which ones appeal to you, and why, exactly? Quite often, a big part of the appeal is the person behind the microphone. If you’re already a fan of the genre, you probably have some favourite podcasts. So ask yourself: what keeps you tuning in regularly? It probably has something to do with the host(s), their personality, and how they deliver the content. So as a podcaster, you need to be willing to make yourself part your show’s Unique Selling Proposition. Don’t be afraid to let your personality shine through. Your style might not appeal to everyone, but that’s OK. You’ll attract and retain those listeners who do connect with your approach, and at the end of the day, that’s your target audience.

Of course, you also need to deliver valuable content on a consistent basis. You’re asking people to give you their most precious commodity: their time. Never take that for granted. Make it worth their while to tune in. And make it easy too, by having a predictable schedule. Show up with new content on a regular basis, so your growing audience has something to look forward to. Of course, that takes time, effort and an ongoing commitment on your part – something that a lot of podcasters can’t manage in the long run. In fact, a lot of your success as a podcast producer will depend on sheer endurance and outlasting your “competition”.

As for getting people to sign up, just know that most people prefer to stream their podcasts, rather than subscribing and/or downloading them. When you look at your analytics, don’t get discouraged by the number of downloads. Try to engage your audience in other ways. Give them calls to action that will reward them for their loyalty in some way. And make it easy for them to interact with you and to share your content on social media.

4. WP: How do voice-activated devices — smart speakers — such as Amazon Echo and Google Home play into the future of podcasting?

KB: There’s no doubt that smart speakers are going to facilitate the consumption of on-demand audio generally, and that includes podcasts. As podcasts become more widely known as a medium, as platforms like Spotify make them more easily available than ever before, and as people get used to searching for content through voice-activated devices, the future podcasts looks very bright.

5. WP: How do you embed a podcast into a website or blog?

KB: There are different ways to do it, and your podcast hosting platform (e.g. Libsyn) should be able to provide exact instructions. It involves generating a HTML code, and then embedding that code into the page where you want the podcast displayed for downloading and/or streaming purposes. If you’re not a techie, there’s a bit of a learning curve. But there are lots of online communities of podcasters where you can ask for help. There are also lots of online courses you can take now, to teach you all the basics of starting your own podcast. And once you’ve learned the basics, it’s really a matter of developing a repeatable system that works for you.


WEGG Mission

Our mission is to educate, inspire and nurture women business owners and entrepreneurs worldwide on how to go global so they can run healthier businesses and create a new future for themselves, their families and their community.


Women Entrepreneurs GROW Global is a 501(c)3 nonprofit organization. EIN/Tax ID #47-2956522.

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