A friend and colleague of mine, Rebecca Herwick (who I have invited to contribute to this blog), runs Global Products, Inc., a woman-owned full-service, worldwide promotional marketing company. GPI provides more than 750 Harley-Davidson domestic dealers and 450 international dealers with products to sell to the public.
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How do you stand out from the crowd, especially during such tough economic times? Take your cue from the queen of global marketing: Madonna.
Highly photogenic but not conventionally beautiful, she started out with a package of catchy dance-club pop tunes and crisp concert choreography,
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When I started my exporting company in the mid-eighties (now morphed into GlobeTrade.com), it took me nearly two years to make my first sale in Japan (yes, I counted the days!). I started off with careful research to determine Japanese consumer needs.
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More than 75 countries around the world are launching the first ever Global Entrepreneurship Week (GEW), November 17-23, 2008.
The brainchild of the Kauffman Foundation, Global Entrepreneurship Week is an international initiative designed to inspire,
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We wrote about this a couple of years ago as the Global Markets Advisor for Women Entrepreneurs Inc. but the information is just as relevant and timely for today. Here are five reasons why women are naturals at going global and how absolutely indispensable we are in international business:
1.
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Former White House press secretary Dee Dee Myers has a new book, Why Women Should Rule the World, which is oh-so appropriate for this blog. The Atlantic online covers it provocatively in Sandra Tsing-Loh’s article Should Women Rule?
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Goldman Sachs, gets it, at least on how important it is for companies to help women entrepreneurs expand their businesses globally. In a research report earlier this year, Goldman estimated the following:
That improving female education in the BRIC nations (Brazil,
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Welcome to Women Entrepreneurs Grow Global (WEGG), a social enterprise dedicated to revolutionizing how women entrepreneurs take their businesses global.
Expect over the course of the next decade that WEGG will help transition tens of millions of women business owners from local to global.
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