L’Oréal, considered the number one cosmetic company in the world, tributes its international success to an international marketing model based on skill, knowledge and an unshakeable reputation. How has L’Oréal created this image and reputation?
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It’s that time of year when you reflect on your accomplishments, celebrate your successes, and plan a path for the future. One thing we all need as we delve into 2017 with our global dream is a healthy dose of inspiration.
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With the holiday season upon us, it’s critical that people from all over the world discover your business online. That’s the only way to acquire new customers, generate greater revenue and increase profits. But first, how do you make sure you’ve got your social media right?
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After realizing that not one company or person in Australia had come up with a good alternative to cosmetics marked by harsh chemicals and a poor reputation on animal cruelty, Kester Black founder Anna Ross started working with a chemist to develop a line of vegan,
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What helps women entrepreneurs globally scale their businesses? It takes more than merely overcoming obstacles. It takes certain behaviors such as thinking big, being bold, building a public profile, and evaluating financing for expansion, to name just a few. Sound simple?
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Don’t miss our first on-the-ground WEGG Export Workshop held at the Polsky Exchange (formerly Chicago Innovation Exchange) on Wednesday, November 9th from 9:30 a.m. — 12:00 p.m. (noon). You will hear from Lisa Bitsky, President, Automated Design Corp.
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Alison Larson (pictured), founder of World Blazer Consulting, knows how to sell a brand successfully overseas. The proof lies in the history of her professional career. She spent more than 23 years developing global business for such esteemed companies as Carter’s and OshKosh B’Gosh.
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Mary Dillon (pictured), who runs Ulta Beauty, a place where women can get all their beauty needs met, is bucking a trend. Where many big name retailers are closing locations, the beauty retailer recently opened its 900th location, more than double the number five years ago.
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