Archive for the 'Trends' Category

Make Your Global Online Shoppers Feel at Home Wherever They Are

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Registration is still open for our FREE November 7th, 2018 wegginar®, with presenter Cristina Bandal, Industry Segment Manager of Retail and Consumer Goods for UPS.

Cristina has an extensive career with UPS, working within the marketing functions. She has worked with merchants in the retail and high tech industries. Cristina makes customer experiences valuable, by improving the shopper’s experiences. Her most recent assignment helps enable merchants to sell outside the US through UPS technology.

If 95% of the worlds population lives outside the US, why are some merchants still only selling to the domestic market? Complex rules, costly risks and high transportation costs make it difficult for small businesses to merge into new markets. UPS i-parcel not only offers a solution to these merchants, but provides a frictionless experience to international consumers.

wegginar® participants can expect to learn how to…

  1. Offer international consumers the same shopping experience on your website that you offer to shoppers in the US.

  2. Avoid complicated and costly international shipping that will ultimately improve your conversion rate.
  3. Enable new international markets with just a click and reach a world of consumers.
  4. Make your online shoppers feel at home anywhere

wegg® aims to make resources for going global accessible to all women entrepreneurs, and our wegginars® are free thanks to our sponsors. To register for the event, visit this link: https://register.gotowebinar.com/register/8810009934736118275 

The Rise of Women ‘Millennipreneurs’

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The Female Entrepreneurs Institute has reported that there is a new generation of wildly successful business owners, who are all under thirty-five years of age. The ‘millennipreneur’ model of business has proven to be advantageous worldwide. The Institute explains,

“[This new] approach to business differs from that of their elders in terms of their ambitions, results and leadership style. Among the successful business owning millennials studied in this research, some 78% come from families with a history of running their own businesses. As a group, each has already established on average 7.7 companies, compared with an average of 3.5 among the 50-and-over Baby Boomers.”

A contemporary and forward-thinking entrepreneurship can be seen in this new generation’s most lucrative areas of business. The top three sectors of wealth for millennipreneurs were listed as: retail (12.5%), professional services (8.5%), and technology (7.3%).

This new generation of business owners has paved a way for women business owners, specifically. The proof is in the numbers…

“89% of women entrepreneurs surveyed expecting growing or stable profits in the next 12 months. Female millennipreneurs are aiming even higher with close to 75% expecting business profits to increase in the next 12 months…”

wegg® knows that the future of entrepreneurship is women entrepreneurship. We can help you start your business, or show you the steps you can take to go global. Join us for our FREE wegginar® on 10/3 with Katie Kollhoff, founder and CEO, NUMiX. You can find all of the details, and register for the event, here.

Women Entrepreneurship in the EU: The Numbers

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On a global scale, women are less likely than men to start their own businesses. This is evident from the above graph, taken from the “Policy Brief on Women’s Entrepreneurship.” The data shows that in every EU country, from 2010-14, there were significantly less female owners of new businesses, than male.

Why is this the reality?

The OECD SME and Entrepreneurship analysis proposes that a:

“…key factor in explaining the gender gap is the social and institutional context [of the countries]. Paradoxically, national-level gender equality is negatively associated with women’s self-employment choice compared to men’s (Klyver et. al., 2013), suggesting that gender equality policies in the labour market may cause women to prefer employment over self-employment (Nielsen et. al., 2010). Similarly, more supportive work-family institutions are associated with larger gender gaps in terms of business size, growth aspirations, innovativeness and use of technology. This appears to indicate that it is important to look beyond simple proportions of women and men entrepreneurs to the motivations and quality of the business, with the hypothesis that greater gender equality may improve good quality businesses and business creation based on positive choices by women, while reducing poorer quality business creation based on lack of choice.”

One of the economic reasons that women might choose employment over the entrepreneurial self-employed path, is that self-employed women make less money than self employed men, on average. This finding is displayed in the graphic below:

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Other factors, such as lack of resources and training for women in business, are consistently cited as justification for the lack of women entrepreneurs in the global . market. This apparent neglect of a business education for women is highlighted in the graph below:

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As displayed by the image, at least thirteen out of the twenty-two countries in the EU showed a significant gender gap in perceived accessibility to business training. This is where wegg™ can help. Our mission is to educate, inspire and nurture women business owners and entrepreneurs worldwide on how to go global so they can run healthier businesses and create a new future for themselves, their families and their community.

We provide monthly resources for women entrepreneurs to become educated on current business strategies in order to go global. If you are interested in entering business, or growing the business you already have, wegg™ can help you. Please check out our website, to discover possibilities you did not even know existed.

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JOIN us for our morning wegg™ workshop on September 12th and hosted by Bank of America (135 S. LaSalle Street, 44th Floor).  Julie Smolyansky, President and CEO, Lifeway Foods, will present “Follow Your Gut,” covering:

  • How global factors influence company values and mission
  • Why we should empower women entrepreneurs around the world
  • How to channel inspiration from travel experiences into marketing initiatives

Tickets $40 ($20 for students); includes Continental Breakfast.  To learn more and to register, visit:  https://www.eventbrite.com/e/weggtm-workshop-follow-your-gut-presented-by-julie-smolyansky-tickets-48655708534
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Closing the Confidence Gap is Key for Female Entrepreneurial Success

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In a recent Forbes article entitled, “What It Will Take For Women Entrepreneurs To Take Over The World,” author Carrie Kerpen explores what disadvantages women entrepreneurs face in our current market. Kerpen interviews Margaret Donnell, chief marketing officer of Capital One’s Small Business Bank, on how women can subvert the obstacles in their way, in order to succeed. Kerpen’s thesis is: closing the confidence gap between men and women will be a crucial factor in trying to level the entrepreneurial playing field.

Donnell attests the gender pay gap between men and women to be one of the main reasons women business owners are less confident than their male counterparts. She reasons,

“We have pretty clear evidence around us. We’ve seen studies out in media, I certainly have, that document a wage gap between men and women. It means that women don’t always have as much money as men because of that earning power. It also means that their confidence could have been eroded over time, and so I think there’s a lot we can do to lift each other up, and men as allies can lift women up, to help them feel confident and go after getting into business.”

Lacking in confidence can be a hindering quality for any business owner. Not having faith in oneself can lead to a fear of risk. One such risk could be the venture of expanding your SME into a global business, an important move for entrepreneurs.

A potential fear of risk taking is evident in statistics. Kerpen reports,

“…despite feeling more positive about their businesses than their male counterparts, female business owners are more hesitant to take big swings and heavily invest in their companies. According to the same Capital One report, 75 percent of men are likely to hire in the next year, compared to 63 percent of women.”

How do you think women can support and encourage each other to make the bold moves necessary for success in business? How can we increase our confidence to achieve heights greater than we could have ever imagined?

Read several proposed solutions to this issue, in Kerpen’s article, linked here.

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JOIN us for our morning wegg™ workshop on September 12th and hosted by Bank of America (135 S. LaSalle Street, 44th Floor).  Julie Smolyansky, President and CEO, Lifeway Foods, will present “Follow Your Gut,” covering:

  • How global factors influence company values and mission
  • Why we should empower women entrepreneurs around the world
  • How to channel inspiration from travel experiences into marketing initiatives

Tickets $40 ($20 for students); includes Continental Breakfast.  To learn more and to register, visit:  https://www.eventbrite.com/e/weggtm-workshop-follow-your-gut-presented-by-julie-smolyansky-tickets-48655708534
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4 Key Supply Chain Trends to Watch in 2018

Whether it is managing revenue management as a brick and mortar retailer, wondering what the state is on the driver shortage, or tracking significant new tariffs — all of these affect supply chain networks.  Here are four global supply chain trends to watch in 2018.

  1. Omnichannel Revenue Management — Traditional brick and mortar retailers seek to leverage their stores to better compete against Amazon and other ecommerce retailers.
  2. Logistics Workers, Labor Shortages, and Automation — The industry continues to discuss the driver shortage.
  3. Tariffs and Global Supply Chain Networks — If significant new tariffs emerge, supply chain networks will change greatly.
  4. The Hype Surrounding Digital Technologies Will Continue — Emerging technologies such as blockchain, 3D printing, autonomous mobile robots, IoT, machine learning, and related technologies continue to advance.

Read more on key supply chain trends to watch in 2018.

All in all, this is a good lead into our next WEGGinar™.  See below.

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Note: Don’t miss our next WEGGinar™ 1/10/18 on “Laurel Delaney’s Global Trade Trends Report 2018” and presented by Laurel Delaney, President, WEGG and Founder, GlobeTrade.com. Register here:  https://register.gotowebinar.com/register/1940601026277957634
Event is free of charge but you must register in advance to attend.
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Women Entrepreneurs: A Global Phenomenon

In recent years, the rate of women entrepreneurs has been growing at a percentage at least double that of their male counterparts. And as Elaine Pofeldt for CNBC says, “the Golden Age for women entrepreneurs has finally begun. The stars have aligned to help trigger the trend as robust ecosystems churn out enterprising females equipped with inspiration, know-how and funding.”  We could not agree more.

Ms. Pofeldt goes on to say that a microcosm of the trend is CNBC’S inaugural Upstart 25 list, where 10 of the company fledglings were founded by women in a host of industries — from neuroscience to finance to retail.

Meanwhile, in the 40 economies participating in the sweeping Global Entrepreneurship Monitor (GEM) survey in both 2011 and 2016, women’s entrepreneurship rates rose by 13 percent on average, while male rates increased by 5 percent, according to lead author Donna Kelley, a professor of entrepreneurship at Babson College, which prepares the report with Baruch College.  The growth has been very swift in recent years.

Learn more about why women entrepreneurs will be the economic force to reckon with in 2017 and in years to come.

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Note: Don’t miss our next WEGGinar™ 12/6/17 on “Harnessing the Power of Diversity and Inclusion:  Creating a Workplace that Works” and presented by Joselyn DiPetta, Google and Managing Partner at Present Possibility. Register here:
https://register.gotowebinar.com/register/1837790091765976835
Event is free of charge but you must register in advance to attend.
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Kick Off the New Year With One Key Aspiration: Go Global

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WEGG wishes you a joyful, healthy and prosperous 2017.  Let’s kick off the new year together by discovering what’s in store for 2017.  join us for a webinar on Wednesday, January 4, 2017.

KICK OFF THE NEW YEAR WITH GOING GLOBAL 
BY JOINING US FOR A WEBINAR ON 1/4/17!

next_up_4jan_2017_wegginarWEGG webinar 1/4/17 on “Laurel Delaney’s Global Trade Trends Report 2017,” and presented by Laurel Delaney, President of GlobeTrade.com, creator of The Global Small Business Blog, and President of Women Entrepreneurs GROW Global.  Register here: https://attendee.gotowebinar.com/register/4683006218535347459 Event is no charge but you must register in advance to attend.

Connect then and meanwhile, bring in the new year with global ambitions.


WEGG Mission

Our mission is to educate, inspire and nurture women business owners and entrepreneurs worldwide on how to go global so they can run healthier businesses and create a new future for themselves, their families and their community.


Women Entrepreneurs GROW Global is a 501(c)3 nonprofit organization. EIN/Tax ID #47-2956522.

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