Archive for April, 2010

Celebrating the Contributions of Women Entrepreneurs Worldwide

Let’s begin by highlighting very strong remarks at a breakfast with women entrepreneurs attending the Presidential Summit on Entrepreneurship by our very own U.S. Secretary of State Clinton (pictured):

“… women are doers and achievers and thinkers and innovators, leaders, and problem-solvers. And we need each and every one of you to lend your entrepreneurial skill and energy to meeting the global challenges of this new century.”

Need we say more?

President Obama is committed to promoting and strengthening entrepreneurship to help foster conditions for broader and deeper economic progress. And this week’s summit focused efforts in Muslim majority countries.

Quick snapshot of facts relevant to women:

We all know the facts. Women still do two-thirds of the work in the world but only earn five percent of the income. They harvest 90 percent of the world’s food, yet they own only one percent of the world’s land. And women are three times as likely as men to work in informal economies. And therefore abuse and sex trafficking, and the absence of legal rights and protections for women are still unacceptably commonplace in so many places around the world. We must do more and we must do more with greater urgency to empower women. And we believe that a focus on scalable innovation can and will make a difference.

Read more about what is taking place here.

Related resource(s):

Wanted:  A Summit for American Entrepreneurs

Entrepreneurs’ Adventures

Wrapping Up the Presidential Summit on Entrepreneurship

Entrepreneurship Summit Ends With Great Expectations

Photo credit:  here.

Posted by:  Laurel Delaney

Canadian Women Exporters: We Are Tracking You

It’s a fact that the number and size of women-owned firms in Canada is increasing.  Active Canadian women exporters generate close to 40 percent of their sales in foreign markets.  The U.S. is the dominant market where 74 percent of exporters are making sales.

But did you know there is an abundance of special research studies and surveys that have been conducted to identify common problems and unique service needs related to Canadian women exporters that help governments design trade policies and initiatives to help address those needs?

Here’s a few:

Visualizing Cultures: A Historical Look at Shiseido

Selling Shiseido

Cosmetics Advertising & Design in Early 20th-Century Japan

by Gennifer Weisenfeld

The Shiseido cosmetics company opened its Western-style pharmaceutical business in Tokyo in 1872 and a few decades later, under the banner of its stylish camellia logo and signature arabesque designs, emerged as one of the leading cosmetics manufacturers in Japan, a position it still holds over a century later.

This essay draws on Shiseido’s vast archives, focusing on the marketing of concepts of modern beauty from the 1920s through 1943.  Be sure to read and appreciate the detailed sources, resources and credit.

Read more here:

Asian Culture Through a Lens

Posted by: Laurel Delaney

Export Inspiration

You’d have to be living in a cave not to notice all the attention on President Obama’s recent export push.  It’s referred to as our national export initiative which sets a goal of doubling U.S. exports in the next five years to keep the United States competitive internationally while supporting the creation of 2 million jobs at home.

Our sponsor, The Global Small Business Blog, has been reporting on this topic extensively.  To get up to speed, read:

•  Wanted:  UPS to Help Double SMB Exports

•  Can We Double U.S. Exports Over the Next Five Years?

•  Get Ready Global Small Businesses:  U.S. $6 Billion is Coming Your Way in Export Financing

•  The Importance of Small Businesses Exporting

•  Who’s Doing More Exporting:  SMBs or Large Companies?

Now, the big question:  As a female entrepreneur, are you exporting?  Good, then you are contributing to bringing America back on track with jobs.  And, we want to hear from you.  So send me an email at ldelaney(at)globetrade.com.  Let’s talk.  It’s time we start promoting your efforts on WEGG and elsewhere.  And if you are not exporting, keep reading this blog.  That’s part of the reason why we are here — to help you grow your business global.

In the meantime, get your dose of export inspiration here at U.S. Commercial Service Midwest. Read about how America’s SMBs are taking the world by storm by expanding their export base.  Take this one example cited in the export success stories:

… exports increased from a base of zero in 2006 to the point where they now export to 38 countries, representing export sales of nearly 1 million dollars to date.

That could be you!

If you need more inspiration, visit The Global Small Business Depot (a one-stop store for entrepreneurs and small businesses interested in going global).

Posted by:  Laurel Delaney

Women Are the Key to Global Peace and Prosperity

Prosperity Candle partners with women entrepreneurs because they believe that investing in women as business leaders creates the foundation for a peaceful and prosperous society. This is especially true in places where women are left to single-handedly rebuild their lives and support families in the shadows of conflict and the aftermath of disaster.

Women-owned enterprises have a central role to play in the world as an untapped source of employment, economic growth, and social stability. When a woman thrives, an entire community thrives.

Why candle in the name?

Learn more here: Prosperity Candle

Photo credit:  Prosperity Candle’s photostream

Posted by: Laurel Delaney

Female Entrepreneurs Outnumber Male Entrepreneurs in Brazil

Out of all entrepreneurs in Brazil, 53% are women and 47% are men.  They have the most entrepreneurs among the G-20 nations after China. One of the country’s big challenges is to get more companies aiming to export.

According to the Global Entrepreneurship Monitor (GEM) Brazil study:

15.3% of the country’s population have their own business, a rate second only to China’s.

What’s also noteworthy in the study is this:

Start-up enterprises have gone from 2.93% of the total in 2008 to 5.78% in 2009, of which 4.3% are enterprises out of opportunity.

When it comes to foreign trade:

89.5% of Brazilian entrepreneurs claimed that they do not plan on exporting. Paulo Okamoto, president of the Sebrae (English here), considers that this is not a good scenario for the country and claims that action is needed for Brazilian companies to internationalize themselves.

“It is desirable for Brazil to have more companies aiming to export. For such, we need to foster innovation and we need more sophisticated, higher quality products. The Sebrae is also developing programs in order to provide ongoing support to exporting companies.

According to Okamoto, there are now roughly 15,000 small businesses that already export, and the goal for 2010 is to increase that figure by 10%.

For the first time in a decade in which the GEM survey is conducted in Brazil, the number of women has exceeded the rate of male entrepreneurs. And here’s a good case study of a young woman entrepreneur, without any international experience, exporting her concept to the U.S.A.

Businesswoman Vanessa Carmona, currently 36 years old, established her business at age 23. With lots of creativity and work, Vanessa and her partner Flávia Almeida, then aged 32, opened the Mulata Brasil beachwear store, and turned a start-up capital of 5,000 Brazilian reals (US$ 2,800) into revenues currently exceeding 1.4 million reals (US$ 796,000).

The brand, which started out in a small 57-square-metre house, now has two shops in a wealthy area of São Paulo. Despite never having exported, it should open its first unit abroad in the first half of 2010, in Miami, United States.

Read the entire article here.

Photo credit:  Mulata Brasil as mentioned above; this is one of entrepreneur Vanessa Carmona’s swimsuit styles at her company!

Posted by:  Laurel Delaney

Wanted: Extraordinary Global Blogger For Alicia Keys

Do you consider yourself one of the best female bloggers on the planet?  Then get ready to apply for a job that Alicia Keys (pictured) is offering:

Grammy-winner Alicia Keys is launching a new website called “I am a Super Woman” (Laurel here … we did not expect to post this message immediately following an entry entitled, “How The Mighty Woman Entrepreneur Succeeds;” it’s pure coincidence) whose mission is to “ignite super women with empowering content, delivering vibrant and optimistic news, opinion, and entertainment at a supersonic pace.” But first, she needs a head blogger capable of capturing her voice and the mission of the site.

It won’t be the normal, run-of-the-mill job interviewing procedure, either. Keys is teaming up with Monster.com to use their new “6Sense” semantic search technology that they advertised during the Super Bowl. This new tool culls through resumes to find keywords that relate specifically to the job at hand, so if you plan to apply, make sure your blogging, social media, vlogging and Super Woman skills stand out.

Well, what are you waiting for?  Go here for more info and good luck!  Deadline:  May 3rd.  Only women need apply!

Posted by:  Laurel Delaney

How The Mighty Woman Entrepreneur Succeeds Globally

Faster than a speeding bullet. Energetic, enthusiastic, adaptable, flexible, accessible, decisive, nimble, innovative, responsive — in other words, you are pretty mighty already, right?

But all things considered, are you strong enough to continue driving your business results to the next level (globally)?

Here are six super tips that I wrote under the sponsorship of Verio to update your business and help you become leaner, stronger and poised for greater growth in coming years.

How the Mighty Succeed Globally

Posted by:  Laurel Delaney


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Our mission is to educate women business owners and entrepreneurs worldwide on how to go global so they can run healthier businesses and create a new future for themselves, their families and their community.

Women Entrepreneurs GROW Global is a 501(c)3 nonprofit organization. EIN/Tax ID #47-2956522.
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