Posts Tagged 'go global'

Teach a Woman to Fish & Go Global, and You’ll Feed Her & Her Business for a Lifetime

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Everyone knows the classic adage, “Give a man a fish, and you feed him for a day. Teach a man to fish, and you feed him for a lifetime.”

But wegg® knows, “Give a woman a fish, and you feed her for a day. Teach a woman to fish and go global, and you feed her and her business for a lifetime.” This idea is the essence of wegg®’s mission: “to educate, inspire and nurture women business owners and entrepreneurs worldwide on how to go global, so they can run healthier businesses and create a new future for themselves, their families and their community.”

Our goal as a 501(c)(3) nonprofit organization is to teach the women entrepreneurs of the world how to take their businesses global, and we are always thrilled to hear about the triumphs of women entrepreneurs around the world. Recently, we read a New York Times article covering the reform of Rwanda’s fishing industry, from an exclusively male world, to a community of women entrepreneurs. Author Shannon Sims describes the change,

“The intense physical work and danger that comes with fishing on Lake Kivu, along with reinforcement from traditional gender roles, kept women from fishing for generations, tending to backyard farms instead. But in post-genocide Rwanda, that seems to be changing. Today, women form an essential part of the national market for Lake Kivu fish. Besides fishing on the lake at night, women also gather along the shores in the early morning to buy the fish the fisherwomen deliver. They then haul those fish home to their small villages, or sell the fish to cooperatives.”

This newfound emphasis of women on the business side of Rwanda’s fish economy has inspired the development of Projet Pêche, a fishing cooperative made up of 87 women, in Kibuye, a town along the banks of Lake Kivu. This collective has had a supremely positive impact on the lives of Rwandan women. Just listen to one woman, Bonifrida Mukabideri’s, account,

“A lot of women have used the cooperatives to fight poverty. Here in Rwanda we now have the idea that women and men can do every job…Now a woman can say: ‘I can build a house by myself. I can look after my family properly. And even if my husband dies, we can live a better life.’”

wegg® would love to help global women entrepreneurs like Mukabideri feed themselves, their families, and their communities for a lifetime…by fostering an expanding global business that thrives for generations. For more information on the resources wegg® has to offer women entrepreneurs, check out our education page.

 

Make Your Global Online Shoppers Feel at Home Wherever They Are

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Registration is still open for our FREE November 7th, 2018 wegginar®, with presenter Cristina Bandal, Industry Segment Manager of Retail and Consumer Goods for UPS.

Cristina has an extensive career with UPS, working within the marketing functions. She has worked with merchants in the retail and high tech industries. Cristina makes customer experiences valuable, by improving the shopper’s experiences. Her most recent assignment helps enable merchants to sell outside the US through UPS technology.

If 95% of the worlds population lives outside the US, why are some merchants still only selling to the domestic market? Complex rules, costly risks and high transportation costs make it difficult for small businesses to merge into new markets. UPS i-parcel not only offers a solution to these merchants, but provides a frictionless experience to international consumers.

wegginar® participants can expect to learn how to…

  1. Offer international consumers the same shopping experience on your website that you offer to shoppers in the US.

  2. Avoid complicated and costly international shipping that will ultimately improve your conversion rate.
  3. Enable new international markets with just a click and reach a world of consumers.
  4. Make your online shoppers feel at home anywhere

wegg® aims to make resources for going global accessible to all women entrepreneurs, and our wegginars® are free thanks to our sponsors. To register for the event, visit this link: https://register.gotowebinar.com/register/8810009934736118275 

President and CEO Julie Smolyansky on “Following Your Gut”

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This past Wednesday September 12th, President and CEO of Lifeway Kefir, Julie Smolyansky lead a wegg® workshop about the importance of following your gut on business and personal endeavors. Her inspiring talk covered the journey of Lifeway beginning in her parent’s basement, in the mid-eighties, when they began making Kefir, a food inspired by their home country, the former Soviet Union.  It is now a $120 million publicly-traded company, thanks to Julie. She grew Lifeway to the size it is now, without a business degree, and became CEO at age 27, when her father suddenly passed away. Smolyansky shared the story of how one of her father’s friends reacted when he died and she was made CEO…

“[He said] ‘forget it, the company is done. Sell all of your stock tomorrow. There’s no way a 27 year old girl could run a company.’ This is done. Lifeway is over…I go into the office Monday morning…and everyone had sold their stock….It was devastating…[I] picked my head up and moved forward. Then, we had 70 people, today we have 320. We’ve grown our business from 12 million to 120 million…We continued to execute on the strategy we believed in, and continued to follow our gut, and worked really really hard….That man who said ‘she’s never gonna do it,’…I literally think about him every day. I say ‘thank you’, ‘thank you so much for underestimating me, for pissing me off, and making me angry…You gave me the fuel to move forward.”

Smolyansky went on to describe how being a young CEO became a strength for her. She followed her gut and made Lifeway one of the first businesses ever to have an active social media presence. She explained, “We were ahead of the game…Vogue called us ‘avant garde’ for being on social media.”

She also shared her beliefs on the importance of female entrepreneurship,

“If women were employed at the same rates as men, we know the global GDP would rise exponentially…That I think is really important. A rising tide raises all ships, and when women create jobs, an entire community is more safe and stable….Women are the key to saving the world…Entrepreneurship…can heal the world.”

Other inspiring takeaways from Smolyansky’s talk…

  • Keep moving ahead no matter what your challenges are in life.
  • Make a big impact:  it only takes one person one step at a time to change the world.
  • Follow your gut (we should all listen to our intuition on important matters in life).

Thank you to Julie, and her team, Justine and Maria, for making our on-the-ground wegg® workshop a success.  And thank you to Bank of America, Moji Eagan and Aneta Mazur, for hosting us.

If you were not able to make this wegg® workshop, we are having a wegginar® on Wednesday, October 3rd with Katie Kollhoff, CEO, NUMIX.  She’ll present on “Small Startup, Big Impact.”  Thanks to our sponsors, IBM, UPS, Bank of America and GlobalCare Clinical Trials, the program is no charge but you must register to attend, here.

Hope Not Fear: Women’s Marches Go Global

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The Women’s March on Washington has sparked rallies worldwide.  The event had been organized to express solidarity with the aims of the original march: opposition to USA President Trump’s agenda (think of it as a counter inauguration after Trump took office), and support of women’s rights and human rights in general.

Begun as a Facebook post just after the election, the march is the start of what organizers hope could be a sustained campaign of protest in a polarized America, unifying demonstrators around issues like reproductive rights, immigration and civil rights.  Source:  The New York Times

Here’s a glimpse of the marches today, January 21, 2017 — around the country, and around the world.  Let’s strive for hope, not fear, going forward.

Read more here.

Illustration credit:  The beautiful work of Louisa Cannell.

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Note: Don’t miss our next WEGG webinar 2/1/17 on “5 Basic Elements of a Global Social Media Plan,” and presented by Melisa Hinosoja, IBM Digital Marketing and Commerce Specialist. Register here:
https://attendee.gotowebinar.com/register/4285210609604750594.
Event is no charge but you must register in advance to attend.

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Think Big, Be BOLD, and Go Global

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What helps women entrepreneurs globally scale their businesses?  It takes more than merely overcoming obstacles.  It takes certain behaviors such as thinking big, being bold, building a public profile, and evaluating financing for expansion, to name just a few.  Sound simple?  EY, a global leader in assurance, tax, transaction and advisory services, didn’t think so.

As a result, they embarked on a study to test which of these behaviors are being practiced by women entrepreneurs in Asia-Pacific — and which might be absent, hampering their progress.

The report below sets out their findings.

What helps women entrepreneurs globally scale their businesses?
[Asia-Pacific 2016]

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next_up_4jan_2017_wegginarNote: Don’t miss our next WEGG webinar 1/4/17 on “Laurel Delaney’s Global Trade Trends Report 2017,” and presented by Laurel Delaney, President of GlobeTrade.com, creator of The Global Small Business Blog, and President of Women Entrepreneurs GROW Global.  Register here: https://attendee.gotowebinar.com/register/4683006218535347459 Event is no charge but you must register in advance to attend.

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Screenshot courtesy:  EY.com

Pack It, Sell It, and Go Global!

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We love meeting up with new WEGG fans and Nicole àBeckett is the latest.  Our WEGG Board member, Kati Suominen introduced us to her because Nicole is doing great things for entrepreneurs and small business owners in the area of global trade.  Nicole is founder and President of Mercatura Global in Los Angeles, California.  Prior to founding Mercatura Global, Nicole was called into public service and served as the Senior Director of International Trade for the City of Los Angeles, appointed by former Mayor Antonio Villaraigosa and reappointed by Mayor Eric Garcetti.  You can learn more about her background here.   We hope to have Nicole share her global business experience with us in a future WEGG webinar.

Meanwhile, I thought I’d share a post Nicole did at her blog about entrepreneur Melissa Kieling of Westlake, California, who has reaped the rewards of exporting.  Her startup PackIt has now sold over 6 million products in just six years.  According to Nicole’s post, Melissa “plans for international sales to rise from 11% of total revenue to 25% of total revenue in the next two years.”  Check this out:

What began as a simple response to her son’s disapproval of his lunch’s “warm and mushy” blueberries quickly transformed into a successful product sold in over 40 countries worldwide.

You have to love Melissa for what she has achieved globally in such a short period of time.

But back to Nicole’s company, Mercatura Global, for it is all about helping women in business, and encouraging women business owners to understand the potential they have to export abroad.  Can’t beat that for commonality in terms of what she is doing and what we are doing at WEGG.

You can count on us to partner with Nicole in the near future and at the very least, have her (and exporter Melissa!) present a WEGG webinar soon!

Note:  Don’t miss our next WEGG webinar 5/4 on seven (7) ways to turn cross-cultural understanding into a competitive advantage and presented by expert Sophie Lechner. Register here: https://attendee.gotowebinar.com/register/1760398754302968579. Event is no charge but you must register in advance to attend.

Screenshot courtesy:  PackIt

 

Florida Has It Right: Helping Women Business Owners Export

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The Florida Women’s Business Center will present a breakfast seminar this Tuesday, February 5th to help local businesses identify resources to take their products and services global such as through trade missions, grants and export assistance.

Florida Lt. Gov. Jennifer Carroll will address the conference, which also will feature a panel and talks byBusinessWomenROCK representatives from the Small Business Administration, Enterprise Florida and the Department of Commerce.

The seminar starts 8:30 a.m. at the Wyndham Hotel in Boca Raton (U.S. 75.00 fee).

For more information and to register visit:  Florida Women’s Business Center News

Illustration credits:  Florida Women’s Business Center News

Posted by:  Laurel Delaney

Eat, Pray, Love and Go Global

For women worldwide who read the book, “Eat, Pray, Love” by American author Elizabeth Gilbert and see the movie starring Julia Roberts (pictured), how might you take a similar journey to Gilbert’s but turn the global experience into a successful business at the same time?

Snippet:

Could the real Elizabeth Gilbert have survived her divorce without leaving New York?  Maybe.  I mean, probably.  I think it’s safe to assume she would have gone on breathing, like the rest of us.  But would she have become who she is today?  Doubtful.  After all, the whole point of Gilbert’s global journey was to find herself – to define herself in a way that had nothing to do with her career or her past loves.

Read more here.

Posted by:  Laurel Delaney


WEGG Mission

Our mission is to educate, inspire and nurture women business owners and entrepreneurs worldwide on how to go global so they can run healthier businesses and create a new future for themselves, their families and their community.


Women Entrepreneurs GROW Global is a 501(c)3 nonprofit organization. EIN/Tax ID #47-2956522.

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