Posts Tagged 'women exporting'

For Women Entrepreneurs the World is Your Market

by Laurel Delaney, President, Women Entrepreneurs Grow Global (WEGG)

In a manifesto I authored in 2004, “Shaking Things Up. Making Things Happen,” I wrote, “In the future, there will be two kinds of enterprises: those that go global and those that die.” Companies should be going global, and it is the women entrepreneurs who are pushing boundaries and targeting the world for business.

According to the Global Entrepreneurship Monitor Women’s Entrepreneurship Report 2016-2017, “In 2016, an estimated 163 million women were starting or running new businesses in 74 economies around the world. In addition, an estimated 111 million were running established businesses. This not only shows the impact of women entrepreneurs across the globe, but highlights their contributions to the growth and well-being of their societies.”

The report sums up the following on international sales pertaining to women entrepreneurs operating globally.

  • The level of international sales varies dramatically. It is zero or less than 1% in three Latin American countries (Brazil, Guatemala, and Ecuador) and three Asian countries (Malaysia, Thailand and Vietnam). However, more than three- fourths of women entrepreneurs in the UAE and over half of women in Saudi Arabia report international sales.

  • In innovation-driven economies, more than one-fifth of women entrepreneurs report 25% or more of sales go to customers outside their economies. This is four times the level of the factor-driven group.

  • Regionally, only 6% of sub-Saharan African women entrepreneurs are internationally oriented, somewhat more than half the level of men. In MENA, 29% of women entrepreneurs are considered international, and at a higher rate than men.

  • North America’s high average [of international sales for women entrepreneurs] is due to Canada, where 32% of women entrepreneurs list at least 25% of sales to international markets. This contrasts with the United States at 9% [hence the reason for organizations such as Chicago-based Women Entrepreneurs Grow Global that support global growth for USA-based women entrepreneurs and business owners].

While I believe that companies must go global, I also recognize that some companies may not lend themselves to that level of production. For example, if you are a mom-and-pop organization making jams and jellies in your kitchen, you could certainly sell a jar or two globally but you might not have the resources, or desire, to compete on a larger scale.

I am a fan of eBay and Amazon for a small-business person selling their wares but I am not a fan of using either platform as a model of going global when it comes to talking about selling a single item to a single customer in a foreign country. True globalization means that an organization is selling a large volume to a wide variety of customers across international borders.

A Website, blog or even a Facebook Page, is a great first step in moving a business out of the local market to the international one. After that, check out governmental resources such as buyusa.gov or export.gov, which both offer myriad information and tips.

You don’t have to do business in your own backyard, because the world is your market. And the technology that we have available to us now is the ramp to launch your business to the next level to boost its performance.

Additional articles and resources available to women entrepreneurs going global:

  1. About WEGG (https://womenentrepreneursgrowglobal.org/about/).
  2. Why Female Entrepreneurs Are the Key to Global Development (https://www.huffingtonpost.ca/girls-twenty/female-entrepreneurs_b_6249784.html).
  3. Women Are Confident in Their Own Businesses and the U.S. Economy, According to the 2014 Sage Business Index (http://www.marketwired.com/press-release/women-are-confident-their-own-businesses-us-economy-according-2014-sage-business-index-1972838.htm)
  4. Women Entrepreneurs Energize Economies (https://www.scribd.com/document/88179690/Enterprising-Women-2012).
  5. Women: Global entrepreneurship is affordable and accessible (https://www.godaddy.com/garage/women-global-entrepreneurship-affordable-accessible/)
  6. 5 Reasons Women are Natural at Going Global (https://www.leader-values.com/article.php?aid=165).
  7. It’s Time for Women To Take on the World (https://thestoryexchange.org/time-women-world/).

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Note:  Did you just bag a customer in Argentina, Ireland or Korea? How do you structure the deal?  Don’t let lack of financing knowledge be the reason you lose the contract.

Join us for our next WEGGinar™ 6/6/18 on “Grow Globally By Offering Competitive Financing Solutions” and presented by Tamara Maxwell, Director, Minority and Women Owned Business & Multiplier Outreach Division, Office of Small Business, Export-Import Bank of the United States.  She will guide you on how to get paid.  In addition, we have added special experts on this WEGGinar™:  Laura Blodgett, who holds both the corporate Treasury Analyst role and the Accounts Receivable/Credit Administrator role for one of the divisions of Jergens, Inc. and Chantal Wittman, WEGG Board Member and VP of International Trade Sales, International Banking Division, MB Financial.  Register here.

Event is free of charge but you must register in advance to attend.
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WEGG Unlocks Export Opportunities for Women-Owned Businesses

Michael Froman, former U.S. Trade Representative, had it right when he said it is important for women-owned businesses to be able to export their products because studies have found that women-owned firms that export not only earn more, but also employ more people and are, on average, more productive than women-owned firms that do not. Through exporting, women also energize our economies.

We’ve said it time and again that exporting has very real advantages and puts women business owners on a path toward greater growth and profitability.

Read more about how women worldwide are unlocking export opportunities for their businesses.

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Note: Don’t miss our next WEGGinar™ 11/1/17 on “UPS Takes the Guesswork out of Global Shipping” and presented by Andrea Cervini, UPS Illinois, Small Business Marketing Manager (https://global.ups.com/how-to-ship-internationally/).  Register here: https://register.gotowebinar.com/register/3272777010361474561.
Event is free of charge but you must register in advance to attend.
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5 Answers to Exporting Craft Spirits Worldwide

In follow up to our March 8 WEGGinar™ on “Regulations, Conventions, and Battles of the Spirit: The International Trade of Craft Spirits” with Dr. Sonat Birnecker Hart (pictured), President and co-founder of Chicago, Illinois-based KOVAL Distillery, we circled back with Sonat to address five remaining questions that attendees had.  Here are her answers.

1.  Are there certain countries where you have chosen not to export your spirits and why?

Yes.  South America … but only for the time being.  There is too much cross trade there and a need for special closures which we do not want to have to deal with now.

2.  Do you need to translate labels to bilingual in certain markets?

Yes, Canada is a good example of that.

3.  How do you vet appropriate trade shows for a product line, especially with the intent to locate good distributors?

One needs to see where the most buyers are going. Trade shows that focus on consumers are not usually the best for expanding distribution business. ProWein is probably the best liquor trade show in the world, so that is a good place to start. For the US, the Wine & Spirits Wholesalers of America Annual Convention is good; WSWA: http://www.wswa.org/.

4.  With all of your travel for various purposes, what do you do about obtaining visas? Do you obtain business visas or work permits?

It really depends on the situation. Just to attend a trade show in another country it is not really necessary.  I declare samples for business and state that I am traveling for business but even so, I have not had any issues and on my last trip to Canada, they did not even charge me duty on my samples and just waved me through.

5.  Thank you for the great presentation.  I hope to learn more about export licenses.  Meanwhile, where can I start? Is it similar to beer exporting?

Exporting liquor is different than beer. It really depends on the country as each one has different regulations. Having a distributor that is interested in working with one is the best first step. They can help guide one toward what is needed and one can also ask via trade missions.

Thank you Sonat for sharing your expertise with us.  And we are thrilled to learn that you and Robert Birnecker were recently honored with the SBA 2017 Illinois Small Business Persons of the Year award.  On behalf of all your WEGG fans, congrats! We are very proud of you and Robert.

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Note: Don’t miss our next WEGGinar™ 4/5/17 on “Even a Small Business Can Be Global,” and presented by Natalie Kaddas, CEO, Kaddas Enterprises Inc. Register here:
https://attendee.gotowebinar.com/register/5344517495639686658.
Event is no charge but you must register in advance to attend.

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From Getting Started in Exporting to Financing Your International Business

GettingStartedInExporting

Our first WEGG webinar, “Getting Started in Exporting:  Ready Your Business for Growth” was a wonderful success. You can access the recording here.

Up next month on February 3rd from 10:00 a.m. — 11:00 a.m. Central time:  “Financing Your International Business:  Plan Early and Smart” presented by Kati Suominen, CEO and founder of Nextrade Group, LLC and TradeUp Capital Fund.

What you will learn:

  • What payment and financing issues you need to consider when exporting
  • What are key financial instruments you ought to know of
  • Where do you go to secure these instruments: role of market players, government agencies, alternative platforms
  • Special considerations for fueling your international growth with growth capital

 We hope to connect with you on Wednesday, February 3rd!

Register here (event is no charge).

If Women Think They Can Succeed at Exporting, They Will

Screen Shot 2015-05-16 at 4.18.13 PM

Before the Internet, women had a difficult time getting access to markets and networking or finding like-minded individuals with whom they could end their isolation, share challenges, and gain access to strategic information. Now, however, there are hundreds of women-centric online community forums readily available and designed specifically for women business owners who desire to connect with women the world over, acquire knowledge, develop enriching relationships, and keep learning and growing.

There has never been a better time to be a woman entrepreneur on a global scale.  In the future, you will see greater efforts put into helping women succeed in the global marketplace because if women think they can succeed at it and are supported, they will.  WEGG will play a major role in making that happen.

Learn more:  Issues Confronting Women Business Owners Who Currently Export or Plan to Export

Photo Credit: Reinhard Schuldt (Brigitte Schuldt) 

Businesswomen Are Ready to Become Global Players

Businesswoman with Handheld Device

The timing has never been better for businesswomen to get out of their own backyards and transition from local, regional or niche-market players into global players.  Here’s why.

Women Are Ready to Take on the World

The key:  It is evident that through export activities, women-owned firms grow more rapidly, hire more people, create more jobs and are more productive.

Photo Credit: Jennifer Kumar

Posted by:  Laurel Delaney


WEGG Mission

Our mission is to educate, inspire and nurture women business owners and entrepreneurs worldwide on how to go global so they can run healthier businesses and create a new future for themselves, their families and their community.


Women Entrepreneurs GROW Global is a 501(c)3 nonprofit organization. EIN/Tax ID #47-2956522.

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