What do you do when your brand recognition is low despite the fact that you have thousands of customers all over the world? That was the challenge Intuit had but in their case, they have more than 46 million customers. Yes, that’s right —
…
Female drummers in bands in Singapore are taking the world by storm. Even though the profession is considered a thankless job, their role as the rhythmic backbone of a unit can be overshadowed by the presence of guitar wizardry or the antics of vocalists.
…
Today we are featuring a practical article from former TV host Jaeny Baik on 10 tips for creating compelling video blogging for your business. Video-blogging is a great global marketing tool for websites because people the world over have a voracious appetite for videos.
…
Becca Berkenstadt, marketing intern at DePaul University, Coleman Entrepreneurship Center, shares her knowledge about international business dealings. She addresses cultural, political, economic, societal and demographic questions you should ask before you go global.
“
…
Faster than a speeding bullet. Energetic, enthusiastic, adaptable, flexible, accessible, decisive, nimble, innovative, responsive — in other words, you are pretty mighty already, right?
But all things considered, are you strong enough to continue driving your business results to the next level (globally)?
…
What a powerful, practical learning lesson: “Three Dumb Things Foreign Companies Do In China.”
1. Failing to localize your advertising.
2. Trying to be trendy.
3. Not making things big.
Chinese like things big.
…
How can an entrepreneur or business owner prospect for global customers? What are some low-budget methods to source new business? How can one lower the barriers of language and cultural differences to reach people in foreign countries? How can technology be used to save on hard costs like travel, and soft costs like learning curve, in order to get to know the marketplace?
With the economy in a slump, new business can be risky business. Yet in spite of the uncertainty, many women feel cautiously optimistic about their business opportunities. About 58 percent of women business owners polled in the October 2008 Business Risk Survey expect revenues to grow in 2009.
…
Want to do business globally? Think mobile.
Around the world, mobile phones are becoming the primary tool for communication, and that includes wireless messaging, commerce, banking and advertising.
By the end of October 2008, India alone had 326 million users of mobile phones,
…
