Posts Tagged 'global impact'

Turning Your Passion into a Global Brand

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wegg® wants to help women everywhere transform their passions into global brands. Making the dreams of women entrepreneurs a reality is wegg®’s purpose. We are here for you. 

You might be wondering, “How could anyone change their hobby into an international business?” Well, we recently read about one woman’s success story in this Forbes article.

Becky Burns, a woman living in Kauai, founded Anahola Granola  as a cross between her love of healthy food and Hawaii. Much like you would expect, the initial development of her business was a huge risk. This risk did not prevent Burns from maintaining the original vision that her brand was founded on, as she strived to go global. She explains,

“I had to be crazy starting a granola business on Kauai in 1986. At that time, the only people who ate granola were a few hippies that made their own. But I was motivated by the people who loved Anahola Granola, who said, ‘Your granola is so good you should sell it.’ Some of those people bought a small bag every week. I couldn’t stop making the stuff; I thought, ‘What would my new fans eat?’ Obviously, I wasn’t motivated by crunching numbers and looking at the bottom line. It was never about the money. My vision of making granola was 100% clear…I never wavered from my direction, never overthought my plan.”

Burns’ focus on the purpose of her business was a key to her success. Not getting discouraged, and keeping the people she wanted to serve in mind, is a lesson that we can all learn from. Burns illustrates her process and mission,

“My core value was getting a healthy and delicious granola out to people. I love people and love making people happy. My product had to taste, smell and feel delicious. I valued the best ingredients I could find, making food that I would want to eat. It may sound corny, but to me, Anahola Granola is more than food, it embodies everything I care about: Hawaiian heritage, healthy food, respect for people and an experience of the extraordinary place found in Hawaii.”

Becky Burns is an excellent example of a woman who was able to take something she loved, and turn it into her full-time job. wegg® wants to help you do the same.

One upcoming resource that could answer any questions you might have is our weggchat™  on 2/6/2019, with Kiesque CEO, Jacqueline Smith. The FREE event will cover, “Starting Up and Taking a Personal Care Product Global.” More information can be found here

Women Entrepreneurs, the Global Market Needs You

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According to the Small Business and Entrepreneurship Council, In 2016, 97% of all exporters in the U.S. were small and medium-sized companies. The other statistic from this study that can’t be ignored is that only 12% of businesses that export are owned by women. Why are more women not accessing the vast world that is global business?

In Devishobha Chandramouli’s recent Entrepreneur article, “6 Global Trends Reveal How Women Are Redefining Entrepreneurship,” she reports the ways in which women entrepreneurs are critical to the global market. Within Chandramouli’s findings, WEGG founder, Laurel Delaney, reports on why women are often absent from business at a global level:

“Even in a developed economy, women business owners are less likely to explore and expand their products or services because they think they can’t do it, or that they don’t have access to the right training, education, advisory networks, mentorships and community programs. This perceived deficiency makes it difficult for women to access markets, conduct marketing and establish relationships.”

If women do not believe they are capable of global success, they will not achieve it. The secret is, that women are not only capable of global business, but are also exponentially beneficial to their communities when they have it. Chandramouli notes,

“As globalization is breaking down the barriers that limited businesses by cultures, gender and geography, many partnership and trade agreements have been developed in an attempt to encourage global economic activity among women. Women are known to give back about 90 percent of their earnings to the health and education of their communities and families, contributing to development directly, so it’s easy to see why it is critical.”

Women entrepreneurs, the global market needs you.

You can read Chandramouli’s article here, to learn more about how women have the ability to transform global business, for the better, from within.

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Why go global?  How do you start?  Where can you find customers?  How do you get paid?  Find out these answers and learn other best-kept secrets to expanding a business globally. 

JOIN us for our first weggchat™ (#weggchat) Wednesday, August 8 from 11:00 a.m. — 12:00 p.m. (noon) Central time on Take Your Business Global! and facilitated by Laurel Delaney, President of WEGG and founder of GlobeTrade.com.  Laurel will field questions and add insights on how to take a business global.  Small business owners can join the conversation by using the hashtag #weggchat to chime in with questions and answers.

Event is free of charge but you must use tchat.io or twubs.com to follow the conversation using the hashtag #weggchat.  See you there!
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Girl Band With Global Impact

The Runaways (including guitarist Joan Jett pictured at left) were the first girl rock group to make a global impact.  Under-age, under-dressed, rebellious and over-the-top, their story is now a movie (in case you get impatient with the first link, go here).

A review of a performance back in 1976:

“Runaways brought the house down with some hot, hard, bitching rock and roll, the fact that they are young and extremely horny teenage females was a bonus” – words which might have earned him some censure in today’s changed social climate.

And discover how fans worldwide took a fancy to the group nearly instantaneously:

Japan took to The Runaways to such an extent that, astonishingly, they were the fourth most popular overseas act in the country, behind Abba, Kiss and Led Zeppelin. During a Japanese tour in the summer of 1977, promoting their Queens of Noise album, Jackie Fox quit, Joan Jett taking on her bass-playing duties for the remaining dates until Vicki Blue took over. When Cherie Currie walked out at the end of the shows, Jett took on the lead vocalist mantle. The next year The Runaways split with both Kim Fowley and Mercury Records, and then themselves split up, playing their final date on New Year’s Eve 1978.

Read more about this incredible story here.  And learn more about the new movie here.

Does your business rock the world as hard as the Runaways?

Posted by:  Laurel Delaney

Photo:  Members of the 1970s female rock group The Runaways (from left), Joan Jett, Sandy West, Cherie Currie, Vicki Blue and Lita Ford in 1977.


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Our mission is to educate, inspire and nurture women business owners and entrepreneurs worldwide on how to go global so they can run healthier businesses and create a new future for themselves, their families and their community.


Women Entrepreneurs GROW Global is a 501(c)3 nonprofit organization. EIN/Tax ID #47-2956522.

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