Archive for the 'emerging markets' Category

How a French Beauty Company Won Over Women Worldwide

L'Oreal

L’Oréal, considered the number one cosmetic company in the world, tributes its international success to an international marketing model based on skill, knowledge and an unshakeable reputation. How has L’Oréal created this image and reputation? How has the group won over women around the world?

Here’s a story of a French brand that became international and has added real value around the world.

A few quick key takeaways from the article that will help you as you grow your business internationally:

  1. Acquire leading brands to reinforce brand status.
  2. Develop a larger distribution chain than your competitors.
  3. Foster innovation focused brands.
  4. Invest in innovation to crack the Asian market.
  5. Adapt to specific cultural differences in the beauty market.
  6. Embody your image or brand as the expert in the industry.

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next_up_4jan_2017_wegginarNote: Don’t miss our next WEGG webinar 1/4/17 on “Laurel Delaney’s Global Trade Trends Report 2017,” and presented by Laurel Delaney, President of GlobeTrade.com, creator of The Global Small Business Blog, and President of Women Entrepreneurs GROW Global.  Register here: https://attendee.gotowebinar.com/register/4683006218535347459 Event is no charge but you must register in advance to attend.

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A Global Affair to Remember at TAK Tea

AGlobalAffairToRemember

Thirty-five year-old social entrepreneur Zahra Karmali poses inside her shipping container turned community project store with a cup of TAK tea on 17th Avenue S.E. in Calgary, Alberta, Canada.  She’s plying her [global] trade on the diverse community’s main drag.

Her launch, along with others, is all part of Emerge Market, an incubator for local entrepreneurs who are launching businesses, everything from handmade goods to ethnic foods.

What was the impetus that led Marmali to start her business?

It was thanks to a 2004 trip to Tanzania that she rediscovered her spark when she met a street child named Aziz Mathew. “He asked me for five cents,” she says. “He said with five cents he could buy his roti and chai, he could buy peanuts, he could pay for security to watch him when he slept on the street.”

Inspiring people.  Amazing stories.  Changing lives.

Learn more:  TAK tea, a tiny International Avenue business a truly global affair

Photo courtesy:  Calgary Herald

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Note: Don’t miss our next WEGG webinar 8/24 on “Reach Multilingual Markets: Creating Content, Developing Effective Partnerships, and Utilizing Translation Technology,” and presented by expert Jennifer Murphy, Director of Marketing, Eriksen Translations, Inc. Register here: https://attendee.gotowebinar.com/register/8702241284561995012. Event is no charge but you must register in advance to attend.

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The Role of Women Entrepreneurs in Emerging Markets

TheRoleOfEntrepreneurshipInEmergingMarkets1 TheRoleOfEntrepreneurshipInEmergingMarkets2

Four female entrepreneurs (as shown above) weigh in on four key questions concerning the role of entrepreneurship in emerging markets:

  1. What opportunities do entrepreneurs in emerging markets have?
  2. How do you see entrepreneurship fitting into the economic-development picture in emerging markets?
  3. How may women entrepreneurs break through barriers in emerging markets?
  4. How can governments—both in emerging and established economies—help create conditions necessary to sustain and scale businesses?

Read the entire interview:  How to Foster Entrepreneurship in Emerging Markets — A Q&A with Four Entrepreneurs on the Global Startup Landscape

Note:  Don’t miss our next WEGG webinar 4/13 on how to negotiate a winning foreign distributor agreement and presented by expert Doris Nagel.  Register here.  Event is no charge but you must register in advance to attend.


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