Archive for the 'emerging markets' Category

Teach a Woman to Fish & Go Global, and You’ll Feed Her & Her Business for a Lifetime

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Everyone knows the classic adage, “Give a man a fish, and you feed him for a day. Teach a man to fish, and you feed him for a lifetime.”

But wegg® knows, “Give a woman a fish, and you feed her for a day. Teach a woman to fish and go global, and you feed her and her business for a lifetime.” This idea is the essence of wegg®’s mission: “to educate, inspire and nurture women business owners and entrepreneurs worldwide on how to go global, so they can run healthier businesses and create a new future for themselves, their families and their community.”

Our goal as a 501(c)(3) nonprofit organization is to teach the women entrepreneurs of the world how to take their businesses global, and we are always thrilled to hear about the triumphs of women entrepreneurs around the world. Recently, we read a New York Times article covering the reform of Rwanda’s fishing industry, from an exclusively male world, to a community of women entrepreneurs. Author Shannon Sims describes the change,

“The intense physical work and danger that comes with fishing on Lake Kivu, along with reinforcement from traditional gender roles, kept women from fishing for generations, tending to backyard farms instead. But in post-genocide Rwanda, that seems to be changing. Today, women form an essential part of the national market for Lake Kivu fish. Besides fishing on the lake at night, women also gather along the shores in the early morning to buy the fish the fisherwomen deliver. They then haul those fish home to their small villages, or sell the fish to cooperatives.”

This newfound emphasis of women on the business side of Rwanda’s fish economy has inspired the development of Projet Pêche, a fishing cooperative made up of 87 women, in Kibuye, a town along the banks of Lake Kivu. This collective has had a supremely positive impact on the lives of Rwandan women. Just listen to one woman, Bonifrida Mukabideri’s, account,

“A lot of women have used the cooperatives to fight poverty. Here in Rwanda we now have the idea that women and men can do every job…Now a woman can say: ‘I can build a house by myself. I can look after my family properly. And even if my husband dies, we can live a better life.’”

wegg® would love to help global women entrepreneurs like Mukabideri feed themselves, their families, and their communities for a lifetime…by fostering an expanding global business that thrives for generations. For more information on the resources wegg® has to offer women entrepreneurs, check out our education page.

 

Everything You Need to Know from Our wegginar® with Cristina Bandal

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This past Wednesday, wegg® had the pleasure of hosting the Industry Segment Manager of Retail and Consumer Goods for UPS, Cristina Bandal. Bandal lead one of our free online wegginars®, which provide monthly, accessible education to women entrepreneurs everywhere. Bandal’s talk covered how to overcome the obstacles that people face when trying to sell their products to the global market. She also answered the questions of wegginar® participants. Read their inquiries, and her responses, below:

  1. What’s the single biggest challenge on why people don’t setup an online storefront?  Setting up an international store may sound complicated if you are thinking of creating a country site – but with only a few enhancements, you can make international customers feel at home. 
  2. What are your thoughts on how to factor in taxes, (shipping and duty), to price my products profitably, yet make them affordable to my customers?  With the solution available, your catalogue will provide the information needed to calculate a duty and tax, and offer a landed cost to your customers (and protect you from abandoned goods!)
  3. How does our current trade war with China impact the information presented in this wegginar®?  Whatever tariff regulations are passed are updated to protect the shipments.
  4. Is there a way to target one foreign market when I launch my e-commerce site so that I can test the waters?  YES!!  You can choose what countries to target.
  5. What’s the best way to setup a payment method, in your own currency or the customer’s?  International consumers would like to see their own currency to avoid surprises. By using the UPS i-parcel solution, you are protected by allowing transactions to be processed through UPS, and provide fraud protection.

To read Bandal’s extended answers to these questions, and more, you can view the full presentation (PDF) from the wegginar®, here. wegg® was honored to have Bandal share her experience and knowledge with us.

If you were not able to participate in this month’s wegginar®, we already have registration open for our 12/5 talk with Andrew Molinsky, Ph.D. He will talk about how, “if you are not outside your comfort zone, you won’t learn anything.” Register here.

Girlboss to Launch New Social Network for Young Women Entrepreneurs

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A recent Wall Street Journal article reports that, “Girlboss, a media company targeting women entrepreneurs, plans to introduce a paid, professional social-networking site called Girlboss Collective in January.” This new platform will be structured for the ever evolving career paths of millennial women, with profiles highlighting users’ character as opposed to work experience.

GirlBoss Collective will, “fit the professional networking needs of young women, many of whom have multiple part-time jobs or career gaps that look out of place on a traditional résumé. Girlboss Collective is being designed with women in mind, although it will be open to people of any gender, the company said.”

Membership for the site will reportedly be less than $15 a month, and users will have access to video footage of notable female speakers in high offices of various industries.

The WSJ article goes on to detail,

“Ms. Amoruso envisions a community of subscribers helping one another on professional matters both trivial and large, from negotiating raises to finding an intellectual property attorney in their area….Girlboss has prototyped the concept of its private social network with a Facebook group called “Girlboss Gang” that has more than 5,700 members, Ms. Amoruso added. She said more than 15,000 users are already on a wait list to join Girlboss Collective, which will be an invite-only, U.S.-based network in its testing phase.”

Everyone here at wegg® is excited by the mission of Girlboss Collective, and we hope to partner with Amoruso and her company in the future. wegg® knows that the key to female entrepreneurial success is connecting with each other, to build an unstoppable global network.

wegg® keeps energizing women entrepreneurs the world over. We can help you build confidence, find great resources and show you the steps you can take to go global. Join us for our FREE wegginar® on 11/7 with Cristina Bandal. You can find all of the details, and register for the event, here.

The Rise of Women ‘Millennipreneurs’

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The Female Entrepreneurs Institute has reported that there is a new generation of wildly successful business owners, who are all under thirty-five years of age. The ‘millennipreneur’ model of business has proven to be advantageous worldwide. The Institute explains,

“[This new] approach to business differs from that of their elders in terms of their ambitions, results and leadership style. Among the successful business owning millennials studied in this research, some 78% come from families with a history of running their own businesses. As a group, each has already established on average 7.7 companies, compared with an average of 3.5 among the 50-and-over Baby Boomers.”

A contemporary and forward-thinking entrepreneurship can be seen in this new generation’s most lucrative areas of business. The top three sectors of wealth for millennipreneurs were listed as: retail (12.5%), professional services (8.5%), and technology (7.3%).

This new generation of business owners has paved a way for women business owners, specifically. The proof is in the numbers…

“89% of women entrepreneurs surveyed expecting growing or stable profits in the next 12 months. Female millennipreneurs are aiming even higher with close to 75% expecting business profits to increase in the next 12 months…”

wegg® knows that the future of entrepreneurship is women entrepreneurship. We can help you start your business, or show you the steps you can take to go global. Join us for our FREE wegginar® on 10/3 with Katie Kollhoff, founder and CEO, NUMiX. You can find all of the details, and register for the event, here.

Women Entrepreneurs, the Global Market Needs You

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According to the Small Business and Entrepreneurship Council, In 2016, 97% of all exporters in the U.S. were small and medium-sized companies. The other statistic from this study that can’t be ignored is that only 12% of businesses that export are owned by women. Why are more women not accessing the vast world that is global business?

In Devishobha Chandramouli’s recent Entrepreneur article, “6 Global Trends Reveal How Women Are Redefining Entrepreneurship,” she reports the ways in which women entrepreneurs are critical to the global market. Within Chandramouli’s findings, WEGG founder, Laurel Delaney, reports on why women are often absent from business at a global level:

“Even in a developed economy, women business owners are less likely to explore and expand their products or services because they think they can’t do it, or that they don’t have access to the right training, education, advisory networks, mentorships and community programs. This perceived deficiency makes it difficult for women to access markets, conduct marketing and establish relationships.”

If women do not believe they are capable of global success, they will not achieve it. The secret is, that women are not only capable of global business, but are also exponentially beneficial to their communities when they have it. Chandramouli notes,

“As globalization is breaking down the barriers that limited businesses by cultures, gender and geography, many partnership and trade agreements have been developed in an attempt to encourage global economic activity among women. Women are known to give back about 90 percent of their earnings to the health and education of their communities and families, contributing to development directly, so it’s easy to see why it is critical.”

Women entrepreneurs, the global market needs you.

You can read Chandramouli’s article here, to learn more about how women have the ability to transform global business, for the better, from within.

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Why go global?  How do you start?  Where can you find customers?  How do you get paid?  Find out these answers and learn other best-kept secrets to expanding a business globally. 

JOIN us for our first weggchat™ (#weggchat) Wednesday, August 8 from 11:00 a.m. — 12:00 p.m. (noon) Central time on Take Your Business Global! and facilitated by Laurel Delaney, President of WEGG and founder of GlobeTrade.com.  Laurel will field questions and add insights on how to take a business global.  Small business owners can join the conversation by using the hashtag #weggchat to chime in with questions and answers.

Event is free of charge but you must use tchat.io or twubs.com to follow the conversation using the hashtag #weggchat.  See you there!
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How a French Beauty Company Won Over Women Worldwide

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L’Oréal, considered the number one cosmetic company in the world, tributes its international success to an international marketing model based on skill, knowledge and an unshakeable reputation. How has L’Oréal created this image and reputation? How has the group won over women around the world?

Here’s a story of a French brand that became international and has added real value around the world.

A few quick key takeaways from the article that will help you as you grow your business internationally:

  1. Acquire leading brands to reinforce brand status.
  2. Develop a larger distribution chain than your competitors.
  3. Foster innovation focused brands.
  4. Invest in innovation to crack the Asian market.
  5. Adapt to specific cultural differences in the beauty market.
  6. Embody your image or brand as the expert in the industry.

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next_up_4jan_2017_wegginarNote: Don’t miss our next WEGG webinar 1/4/17 on “Laurel Delaney’s Global Trade Trends Report 2017,” and presented by Laurel Delaney, President of GlobeTrade.com, creator of The Global Small Business Blog, and President of Women Entrepreneurs GROW Global.  Register here: https://attendee.gotowebinar.com/register/4683006218535347459 Event is no charge but you must register in advance to attend.

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A Global Affair to Remember at TAK Tea

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Thirty-five year-old social entrepreneur Zahra Karmali poses inside her shipping container turned community project store with a cup of TAK tea on 17th Avenue S.E. in Calgary, Alberta, Canada.  She’s plying her [global] trade on the diverse community’s main drag.

Her launch, along with others, is all part of Emerge Market, an incubator for local entrepreneurs who are launching businesses, everything from handmade goods to ethnic foods.

What was the impetus that led Marmali to start her business?

It was thanks to a 2004 trip to Tanzania that she rediscovered her spark when she met a street child named Aziz Mathew. “He asked me for five cents,” she says. “He said with five cents he could buy his roti and chai, he could buy peanuts, he could pay for security to watch him when he slept on the street.”

Inspiring people.  Amazing stories.  Changing lives.

Learn more:  TAK tea, a tiny International Avenue business a truly global affair

Photo courtesy:  Calgary Herald

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Note: Don’t miss our next WEGG webinar 8/24 on “Reach Multilingual Markets: Creating Content, Developing Effective Partnerships, and Utilizing Translation Technology,” and presented by expert Jennifer Murphy, Director of Marketing, Eriksen Translations, Inc. Register here: https://attendee.gotowebinar.com/register/8702241284561995012. Event is no charge but you must register in advance to attend.

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The Role of Women Entrepreneurs in Emerging Markets

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Four female entrepreneurs (as shown above) weigh in on four key questions concerning the role of entrepreneurship in emerging markets:

  1. What opportunities do entrepreneurs in emerging markets have?
  2. How do you see entrepreneurship fitting into the economic-development picture in emerging markets?
  3. How may women entrepreneurs break through barriers in emerging markets?
  4. How can governments—both in emerging and established economies—help create conditions necessary to sustain and scale businesses?

Read the entire interview:  How to Foster Entrepreneurship in Emerging Markets — A Q&A with Four Entrepreneurs on the Global Startup Landscape

Note:  Don’t miss our next WEGG webinar 4/13 on how to negotiate a winning foreign distributor agreement and presented by expert Doris Nagel.  Register here.  Event is no charge but you must register in advance to attend.


WEGG Mission

Our mission is to educate, inspire and nurture women business owners and entrepreneurs worldwide on how to go global so they can run healthier businesses and create a new future for themselves, their families and their community.


Women Entrepreneurs GROW Global is a 501(c)3 nonprofit organization. EIN/Tax ID #47-2956522.

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