Many people think that if you can build a case on global diversity, things will shift and improve. That’s not necessarily true. The reality is that a lot more work needs to be done.
In the interview below with McKinsey’s Rik Kirkland,
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Many people think that if you can build a case on global diversity, things will shift and improve. That’s not necessarily true. The reality is that a lot more work needs to be done.
In the interview below with McKinsey’s Rik Kirkland,
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The Story Exchange featured this 3-part series on exporting, which is excerpted from Laurel Delaney’s new book, Exporting: The Definitive Guide to Selling Abroad Profitably.
1. It’s Time For Women To Take On the World
Having women involved in international trade is good for the global economy.
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Firms doing business in multilingual societies need to decide what languages to use for communications, product packaging and advertising. Rule of thumb: Go for the simplest of words, express one idea in each sentence and avoid culture-specific references (e.g., he sings like Frank Sinatra).
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Fascinating piece — worthy of a read to merely understand the difference between a burqa (top) and a niqab (bottom) and the origin of the ‘faceless Muslim woman.’
So why all the fuss, on both sides of this question, about a tiny minority of women who wear odd-looking dress in a country (France) that is the world’s creative headquarters for odd-looking fashion?
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See how 50-year old Indian Artisan Kakuben Lalabhai Parmar (pictured far right) is an advocate for women here.
Snippet here:
“I already experienced the biggest change in my life,” she said,
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Becca Berkenstadt, marketing intern at DePaul University, Coleman Entrepreneurship Center, shares her knowledge about international business dealings. She addresses cultural, political, economic, societal and demographic questions you should ask before you go global.
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We are an avid reader (and contributor at times) of Enterprising Women — the voice of women entrepreneurs — an informative magazine (sign up here) for and about women business owners.
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Cosmetics Advertising & Design in Early 20th-Century Japan
by Gennifer Weisenfeld
The Shiseido cosmetics company opened its Western-style pharmaceutical business in Tokyo in 1872 and a few decades later, under the banner of its stylish camellia logo and signature arabesque designs,
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Building a solid business or finding and keeping a great job is going to require a lot more effort during our current economic downturn.
If you want to give yourself every possible advantage, it’s time to expect more from yourself.
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When I started my exporting company in the mid-eighties (now morphed into GlobeTrade.com), it took me nearly two years to make my first sale in Japan (yes, I counted the days!). I started off with careful research to determine Japanese consumer needs.
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