Posts Tagged 'UPS'

Everything You Need to Know from Our wegginar® with Cristina Bandal


This past Wednesday, wegg® had the pleasure of hosting the Industry Segment Manager of Retail and Consumer Goods for UPS, Cristina Bandal. Bandal lead one of our free online wegginars®, which provide monthly, accessible education to women entrepreneurs everywhere. Bandal’s talk covered how to overcome the obstacles that people face when trying to sell their products to the global market. She also answered the questions of wegginar® participants. Read their inquiries, and her responses, below:

  1. What’s the single biggest challenge on why people don’t setup an online storefront?  Setting up an international store may sound complicated if you are thinking of creating a country site – but with only a few enhancements, you can make international customers feel at home. 
  2. What are your thoughts on how to factor in taxes, (shipping and duty), to price my products profitably, yet make them affordable to my customers?  With the solution available, your catalogue will provide the information needed to calculate a duty and tax, and offer a landed cost to your customers (and protect you from abandoned goods!)
  3. How does our current trade war with China impact the information presented in this wegginar®?  Whatever tariff regulations are passed are updated to protect the shipments.
  4. Is there a way to target one foreign market when I launch my e-commerce site so that I can test the waters?  YES!!  You can choose what countries to target.
  5. What’s the best way to setup a payment method, in your own currency or the customer’s?  International consumers would like to see their own currency to avoid surprises. By using the UPS i-parcel solution, you are protected by allowing transactions to be processed through UPS, and provide fraud protection.

To read Bandal’s extended answers to these questions, and more, you can view the full presentation (PDF) from the wegginar®, here. wegg® was honored to have Bandal share her experience and knowledge with us.

If you were not able to participate in this month’s wegginar®, we already have registration open for our 12/5 talk with Andrew Molinsky, Ph.D. He will talk about how, “if you are not outside your comfort zone, you won’t learn anything.” Register here.

Make Your Global Online Shoppers Feel at Home Wherever They Are


Registration is still open for our FREE November 7th, 2018 wegginar®, with presenter Cristina Bandal, Industry Segment Manager of Retail and Consumer Goods for UPS.

Cristina has an extensive career with UPS, working within the marketing functions. She has worked with merchants in the retail and high tech industries. Cristina makes customer experiences valuable, by improving the shopper’s experiences. Her most recent assignment helps enable merchants to sell outside the US through UPS technology.

If 95% of the worlds population lives outside the US, why are some merchants still only selling to the domestic market? Complex rules, costly risks and high transportation costs make it difficult for small businesses to merge into new markets. UPS i-parcel not only offers a solution to these merchants, but provides a frictionless experience to international consumers.

wegginar® participants can expect to learn how to…

  1. Offer international consumers the same shopping experience on your website that you offer to shoppers in the US.

  2. Avoid complicated and costly international shipping that will ultimately improve your conversion rate.
  3. Enable new international markets with just a click and reach a world of consumers.
  4. Make your online shoppers feel at home anywhere

wegg® aims to make resources for going global accessible to all women entrepreneurs, and our wegginars® are free thanks to our sponsors. To register for the event, visit this link: 

Listrak Helps You Reach New Global Customers, Drive Greater Revenue and Increase Profitability

Ever wonder how to increase the efficiency and effectiveness of the marketing efforts from your team?  You are not alone.  Every small business owner struggles with that.  You reach a point where you say to yourself, “I absolutely must automate the process!”  Well I discovered a great solution, one that is specifically tailored for small business UPS customers and it is called Listrak Ignite.  It helps you reach new global customers, drive greater revenue and increase profitability at your business.

Lucky me.  I had the great opportunity to interview Paula Quiles, Listrak Ignite Manager and Andrea Cervini, UPS Marketing Manager, International & Small Business, UPS to tell me more about this nifty tool.  What follows are excerpts from my interview.

1. Who is Listrak?  Why has UPS decided to work with Listrak?  Do you have to be a UPS customer to sign up?

PAULA QUILES: Listrak is a family-owned business whose roots started in 1999 with email marketing automation. Today, in addition to email, we provide a marketing automation and customer analytics CRM platform that allows our customers to expand their campaigns and understand their customers across mobile, social, display, and web channels by utilizing the power of Artificial Intelligence and predictive analytics.

ANDREA CERVINI: UPS recognized that email marketing was essential to significant growth within our B2C customers in particular. We researched the market to find a company that offered high quality solutions that could easily integrate into our current and future customer’s systems. Listrak was certainly that company and we are moving into our 7th year working with them.

PAULA: At the beginning of our partnership in 2011, we started by offering UPS-negotiated pricing and packages to their mid-market and enterprise customers. Most recently, at the end of 2017, we expanded our services to include Listrak Ignite − a program we designed specifically for small and emerging businesses. Through our partnership, we’re happy to be able to provide these programs and special pricing as an exclusive benefit to UPS customers.

2. What is the difference between Listrak versus other email providers?

PAULA: Listrak sets itself apart in three ways:

a. Included premium features: We want to make it easy for our customers to have access to basic tools that will help them create successful email campaigns. Features such as send time optimization (sending emails based on time zone or contact’s activity) and A/B split testing are just a couple of things we include for all of our customers, large or small, no additional cost.

b. World-class support: We pride ourselves on the success of our customers and we’re honored to have earned a Net Promoter Score® of 80, that’s higher than companies like Amazon (69), iPhone (63) and MailChimp (50).

c. Scalability: Listrak’s ability to unify the functionality of many third party solutions along with the ease of seamlessly adding on solutions as our customers’ businesses grow to any size, allows them to conveniently maintain most of their digital marketing efforts under one roof.

3. Who is the target customer for Listrak — e.g., size of company in revenues and number of employees?

PAULA: Because Listrak is a scalable platform, our customers range from start-ups and small businesses with less than five employees who utilize our Listrak Ignite program to businesses who employ hundreds of employees and have implemented our enterprise solutions. No matter how basic or sophisticated the need, we have a solution for almost everyone.

4. How does Listrak envision WEGG members benefiting from using Listrak?

PAULA: In this day and age, it’s important to remind ourselves that behind the data there are people. Real, live, people who want to know that the brands they elect to hear from on a regular basis truly understand who they are.

No matter where a business is in its marketing strategy, Listrak is the perfect platform to help create a lasting relationship with your subscribers and customers. For small businesses and those who have yet to get their digital marketing efforts off the ground, our Listrak Ignite program helps to create the foundation needed to create brand awareness, extend audience reach, and maintain brand loyalty at an affordable cost. For those looking to enhance an existing strategy and take their marketing to the next level of customer insights, we have other options available through our UPS partnership that meets those needs.

5. Can you provide a short example of how a UPS customer used Listrak and achieved BIG WINS at their business as a result?

PAULA: One of our favorite success stories to tell is about a pet supply business who primarily promoted their products at AKC dog shows. They spent a year researching strategies on how to expand their marketing reach and successfully bring their business online. After learning about Listrak through a conversation with their UPS rep, they attended a Brunch n’ Learn for Listrak Ignite at our headquarters in Lititz, PA and ultimately ended up subscribing to the program. In less than six months, they were able to generate over $160,000 in online revenue and grow their audience by 90%!

6. What is the cost to give Listrak a whirl?

PAULA: Getting started with Listrak Ignite is reasonable. You can visit our website for more details on plans and pricing at

ANDREA: In our continued efforts to assist small businesses in their growth, UPS worked with Listrak to implement the Ignite offer. It’s a new program tailored to support the unique marketing challenges of small businesses. Exclusive to UPS customers, Listrak Ignite is available at special rates for qualified businesses. There is also a 90 day free trial available only to UPS customers.

7. If WEGG members don’t sign up, what’s their loss 🙂 in the future?

PAULA: One of the questions we ask anyone who is making a decision about whether they should or should not make a change is, “What is your current marketing strategy, and is it effective?” One of the perks of using our tool is gaining the ability to access and understand the data driving the results of your campaigns. Beyond the typical email stats of open and click-through rates are customer-attributed revenue statistics and behaviors that can be used to help optimize your marketing efforts. If you don’t have the ability to see how current efforts are attributing to your overall success…that could be a huge missed opportunity.

ANDREA: With Email Only Plans starting as low as $25/month and Full Packages starting at only $125/month, these savings are very real as are the sales from your increased engagement with your email customers. Think of yourself personally, what does a reminder email or an extra discount do to your likelihood to buy? These are the areas where Listrak can really help your company move the needle.

8. Any Bonus Features Listrak wants to mention?

PAULA: We understand that it’s not always easy to know how to get started or what the next step should be when implementing new strategies. To help create successful email campaigns, we include semi-annual account reviews for all our Ignite package customers, providing them with marketing strategies and insights to help optimize their efforts.

ANDREA: As Paula mentioned, these special discounts are only available to UPS customers. If you need more information on shipping with UPS please contact me at or Paula at

What a great way to get your feet wet in digital marketing (90 Day Free Trial and email packages starting at only $25/month!)  Thank you ladies.


What is cloud computing?  As an SME, how can you benefit from it?  Find out key growth lessons from more than 50 startup owners using cloud computing. 

Join us for our next WEGGinar™ 7/11/18 on “Intro to Cloud Computing and How It Can Benefit You,” presented by Jayger McGough Tomasino and Carly Kizorek, Technical Evangelists at IBM.  They will give you the scoop on cloud computing, convey how SMEs use it to grow, and even show a demo of IBM Watson services.  Register here.

Event is free of charge but you must register in advance to attend.

Everyone Can Compete on the New Global Playing Field

Think your business is too small for globalization?  If so, change your attitude because according to Jeremy Melis, Director of Small Business Marketing at UPS, size doesn’t matter.

“The world’s electronic commerce system has transformed retailers into e-tailers, attracting and retaining consumers around the corner and around the globe. So, brands of various sizes and scope can now compete on the new global playing field, valued at $2.3 trillion and projected to almost double by 2021,” says Jeremy.

So what’s a small business to do in order to compete?

Start small, take baby steps, and as Jeremy highlights, “Other advancements and technologies are also making it easier for small businesses to launch, manage and dominate in the world of e-commerce. The key is to understand the many options available to drive business to the next level.”

See what those resource options are by clicking here.

A quick thank you to UPS for their support to WEGG.  We could not provide the incredible educational programming at WEGG without them.


Note:  Did you just bag a customer in Argentina, Ireland or Korea? How do you structure the deal?  Don’t let lack of financing knowledge be the reason you lose the contract.

Join us for our next WEGGinar™ 6/6/18 on “Grow Globally By Offering Competitive Financing Solutions” and presented by Tamara Maxwell, Director, Minority and Women Owned Business & Multiplier Outreach Division, Office of Small Business, Export-Import Bank of the United States.  She will guide you on how to get paid.  Register here.

Event is free of charge but you must register in advance to attend.

Hear Winning SME Pitches on Going Global!

Our friends over at Chicago-based Metro Chicago Exports have their big event coming up just around the corner:  Tuesday, July 25th from 2:00-6:00 p.m. Central time at Chase Tower in Chicago.

Metro Chicago Exports and UPS are pleased to present the 2017 Metro Chicago XPORT Challenge! 10 finalists, representing small and medium-sized companies throughout the region, will pitch to a panel of judges on their plans for going global and win one of three grand prizes. Attendees will hear from our finalists, and enjoy food, drinks, and networking at the top of Chase Tower.

To learn more, to register, and to network like crazy (best of all:  it’s FREE!), visit:

Our WEGG sponsor UPS, also supports and works closely on the 2017 Metro Chicago XPORT Challenge!


Note: Don’t miss our next WEGGinar™ 8/2/17 on “How Two Savvy Moms Started a Bed Business and Took It Global,” and presented by Betsy Mikesell, CEO, and Angie White, CFO, of Beddy’s (  Register here:
Event is free of charge but you must register in advance to attend.

How to Meet Global Demand and Diversify Trade


How can we make trade safer, cheaper, simpler, and faster for American businesses?  Easy.  The newly minted Trade Facilitation Agreement (TFA) is a game-changer for the way goods cross borders and move around the world.  What is the TFA?

TFA creates mechanisms that bring all 164 WTO member countries to a higher standard for how goods cross borders.

In simpler terms:  the TFA will minimize the hassle of doing business globally.  But that’s not it.  There are three key benefits to TFA that our sponsor, UPS, talks about in the Longitudes blog post below.

  1. Security: Trade facilitation and more secure supply chains
  2. Frictionless trade: Reaching more consumers
  3. Raising standards: Strengthening the supply chain’s weakest links

Read more here.


next_up_3mar_2017_wegginarNote: Don’t miss our next WEGG webinar 3/8/17 on “Regulations, Conventions, and Battles of the Spirit: The International Trade of Craft Spirits,” and presented by Dr. Sonat Birnecker Hart, President and Co-founder of KOVAL Distillery. Register here:
Event is no charge but you must register in advance to attend.


Tell Us How and Why You Want To Grow Global and Win BIG!

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UPS, in partnership with Metro Chicago Exports & JPMorgan Chase, announced the 2016 Metro Chicago International X-port Challenge. Listen up all women entrepreneurs and business owners!

This export pitch contest starts with you simply telling UPS-Metro Chicago Exports-JPMorgan Chase how and why you want to grow your global business — and you could be the winner of $10,000 in free export shipping credits and a matching prize of $10,000 in grant dollars.  And the beauty of this offer is that it only take a few minutes of your time to apply.  Imagine all the new customers your business could reach worldwide with these prizes!

The top 10 applicants will be invited to a “Pitch Off” event at Chase Tower in downtown Chicago on Thursday, October 20, 2016. These 10 businesses will have an opportunity interact with an illustrious panel of expert judges.

Three winners will be selected based on their international appeal and execution strategy. Should you qualify as one of their top 10 finalists, you will be contacted for verification and with further Pitch-off event date and location details. You must be available to participate in the Pitch-Off event to be eligible to qualify as a finalist.

This event is open to small and medium-sized companies (men and women may apply) located in Cook, DuPage, Kane, Kendall, Lake, McHenry and Will counties.

Go here to apply:  Note:  Deadline is September 16th.  Good luck! Let us know if you come out a winner!


Note: Don’t miss our next WEGG webinar 8/24 on “Reach Multilingual Markets: Creating Content, Developing Effective Partnerships, and Utilizing Translation Technology,” and presented by expert Jennifer Murphy, Director of Marketing, Eriksen Translations, Inc. Register here: Event is no charge but you must register in advance to attend.


Next Growth Avenue: Shipping Hawaiian Pies to the World

The Right Slice

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